PPC Audit Services

Our PPC audit services include fresh keyword research, campaign restructuring, ad copy writing, budget reallocation, extensions evaluation and conversion tracking.

PPC audit services are meant to help in pay per click Ad campaigns.

Our pay-per-click (PPC) audit is your opportunity to revive, refocus, and refine your PPC strategy.

A PPC Audit investigates your PPC account, identifying areas for improvement while pinpointing what is working to boost your PPC campaign results. Our PPC audit services · Free PPC audit · Keyword analysis · PPC account structure reviews · Ad copy audits · Budget reviews and bidding optimisation ·

What Is a PPC Audit?

A PPC audit evaluates the effectiveness of your paid advertising strategy. PPC, or pay-per-click, advertisements are a staple in the modern world of digital marketing. Using the results of the audit, businesses will be able to determine optimization opportunities, allowing them to get an even better return on investment. Periodic audits are important to ensuring the continued success of a PPC ad campaign. Paid search is rapidly changing, so it’s important for your business to stay on top of its PPC strategy.

Improve Your Campaigns Through a PPC Audit

If your current PPC campaigns could use a boost, it’s time to consult the PPC Auditing professionals at PPC Services India. Our team at PPC Services India works on every aspect of PPC Audit. We work on expanded texts for every Ad that is created. We also do optimization of your Ad campaign to target mobile traffic. So, after a PPC audit, your reach gets further expanded. That is how messages reach intended the audience in very little time.

Pay Per Click Audits to Meet Your Needs and Business Goals

Whether your PPC campaigns are set up on Google AdWords or Bing Ads, we can help you constantly monitor them and point out the areas of improvements to lower your costs and improve rate of conversion. Our PPC audit services include fresh keyword research, campaign restructuring, ad copy writing, budget reallocation, extensions evaluation and conversion tracking. When you are doing an audit of your PPC campaign, it is possible for businesses of all sizes to know where they stand against other PPC marketers in similar spend brackets. Then advertisers get to know exactly what went wrong in their PPC accounts and what all is needed to be done to improve an account's performance. Expected results are attained when recommended changes are made. It is only after necessary corrections that good results are achieved by clients. Our Pay Per Click audit specialists thoroughly analyze your account in terms of Negative Keywords, Click Through Rate, Impression Share, Quality Score, Ad Text, Long Tail Keywords, Landing Pages, etc., to make sure that the campaigns are configured optimally to deliver maximum ROI. Our PPC audit specialists further prepare in-depth reports, highlighting the opportunities, deficiencies and areas of improvement.

Our Approach to PPC Audits

As with all our auditing services, PPC Services India takes a highly thorough, entirely customizable approach to PPC audits. Depending on the needs and wants of your business, our approach to PPC audit services will vary—personally, we believe that this is the only effective way to go about a PPC audit. For this process to be successful, we need to keep your business and its goals in mind.

PPC Services India will perform a custom audit, tailored exactly to your business’s goals. After we finish the PPC account review, we’ll be able to provide you with actionable recommendations. These recommendations can then be prioritized to boost performance.

As a key part of the PPC auditing experience, PPC Services India will take a close look at KPIs and use that analysis to offer recommendations to improve performance. Using the information we’ve gathered through our detailed KPI analysis, we’ll determine exactly which factors are in need of adjustments.

Our Process

At PPC Services India, we have an incredibly thorough auditing process, allowing us to see the full picture of your PPC campaign. We tailor our PPC audits to your business, with a general process flow as you will see below.

Our PPC Auditing Process

  1. Onboard
  2. Audit
  3. Review


We’ll begin the onboarding stage of your PPC audit with a kickoff call. Through this call, we are able to have an in-depth Q&A with you, helping us to learn more important details about your business. No two businesses are the same, and they certainly aren’t going to share the same goals. By getting a clearer idea of your business’s needs and goals, the digital marketing team at PPC Services India will be able to tailor your PPC audit to your company’s needs.


Keeping what we’ve learned during the kickoff call in mind, the digital marketers at PPC Services India will get to work on your PPC audit. First, our PPC specialists will take a careful look at your PPC campaign from the account level. At this level, we’ll focus on a number of areas —account settings, audience settings, conversion tracking, and conversion types.

After PPC Services India has gathered information at the account level, we’ll move on to the campaign level, taking a close look at your PPC campaigns. This involves digging into campaign types, campaign structure, and campaign settings.

As the final phase of the audit, we will look at campaign targeting. This phase is broken into three channels, which are:

  • Search – We’ll take a look at relevant keywords, audiences (including retargeting and affinity), demographics, and devices. PPC Services India will also perform a negative keyword analysis and provide your business with recommendations.
  • Display and social media – We will look into keywords, audiences (including affinity, custom audiences, in-market, and retargeting), content, placement, demographic, and location targeting, exclusions, devices, and finally, bid strategies.
  • Ads and creative – Our digital marketers will review ad copy, ad formats, and landing pages.

Our Array of PPC Audit Services:

Campaign Structure Analysis

We divide ad groups in different campaigns and ensure that ads & keywords are targeted efficiently. The ad campaigns are also divided under Search and Display network.

Ad Group Analysis

Once the campaign structure is well-organized, we find out how your ad groups are set up. Is each ad group the sub-category of the main category? Does each ad group have maximum 20 keywords in it?

Keywords Audit

We check how many exact, broad and phrase match keywords are being utilized. We also check the negative keywords and recommend more keywords to be added to weed out irrelevant traffic. We use ‘broad match’ to place your ad in front of a wider audience and ‘exact match’ to reach out to the target market

Ad Copy and Landing Pages

Our PPC audit specialists make sure that both the ad copies and landing pages along with relevant keywords are in sync with each other.

Impression Share

We evaluate your paid search campaign’s impression share to make sure that the ad reaches the target audience.

Budget and Bid Management

We review the current setting and bid amounts so that you gain maximum returns as per your budget.

Frequently Asked Questions

A PPC audit reviews and assesses the performance of your paid advertising account, which can range from Google Ads to Amazon Advertising, and provides actionable recommendations for improving your account’s overall performance, as well as individual ad campaigns, ad groups, and ad budgets. A PPC audit provides extensive data reports and insights into your paid search campaigns and lets you know how much they have been effective. Whether your account is a rousing success or underperforming, PPC audits can benefit your marketing program.

Our free PPC audits provide your business with the same features that many paid audits offer, including:

  • Analysis of your entire PPC account, from ad campaigns to individual ad groups
  • Summary of your PPC account’s details, like conversion rates and top-performing keywords
  • List of actionable, data-backed recommendations for improving account performance

You want to make the most of your ad spend, which is why a PPC account audit is so valuable. It can help you discover new ways to improve your campaigns, whether they’re performing poorly, above average, or exceptionally.

  • 1. Get a fresh perspective on your PPC campaigns
  • 2. Access PPC experts in your specific industry
  • 3. Obtain a free analysis and recommendations
  • 4. Improve your PPC strategy’s ROI

A PPC audit is essential to understanding where your budget is being spent and, thus, understanding how to eliminate potential wastage. Specifically for eCommerce stores, we often find that the products promoted by Google Shopping and/or Amazon Shopping have not been optimised for conversions. That’s why a PPC audit is so important. It’s not simply about monitoring your PPC performance, it’s about improving it. By highlighting what tweaks must be made for you to do so, our audit report will help you attract and convert customers and boost your ROI. If you’re asking yourself whether your Amazon ad campaign is “worth it” or if you should pull the plug on your Google Shopping campaign, something is probably going wrong.

How frequently you audit your PPC account depends on a variety of factors, particularly the size of your account. However, as a rule of thumb, we recommend twice a year. The paid media landscape is in constant flux, and so your account could seriously suffer when left uninspected for a significant period of time. For example, Google is always announcing new ad policies that need to be accounted for. Following a PPC audit, your PPC account still requires daily attention. You should be monitoring it every day to ensure that nothing is slipping under the radar which could be damaging your performance e.g. there is a problem with the payment process. Equally, bid optimisations should be a weekly occurrence. That’s why we offer ongoing eCommerce PPC services following our PPC audit to maximise your campaign performance.

Most PPC audits (that are paid for) take around 2-4 weeks. Meanwhile, our in-depth audit report will be with you in just 7 days. This owes to a mixture of highly intelligent PPC analysis tools and experts who know exactly what they are looking for when manually dissecting your account.

Most PPC audits (that are paid for) take around 2-4 weeks. Meanwhile, our in-depth audit report will be with you in just 7 days. This owes to a mixture of highly intelligent PPC analysis tools and experts who know exactly what they are looking for when manually dissecting your account.

Think of all the campaign settings, keywords, ad groups, and components of your PPC campaigns. Each one demands your attention every quarter. Yeah, we know it’s tedious. But a PPC audit can be the eureka moment to find improvement opportunities you may have missed and scale your ad performance. This is particularly true if you’ve been working with the same account for a long time.

PPC audits help marketers:

  • Maximize ROI on PPC campaigns
  • Analyze conversion rates and other metrics
  • Assess ad performance for Google ad accounts
  • Correct settings mistakes costing companies higher ad spends
  • Collect data for marketing and performance reports
  • Decrease CPC (cost per click) and CPA (cost per acquisition)
  • Increase CTR (clickthrough rate)

PPC SERVICES : Drive Sales With PPC Management Services

Pay-per-click (PPC) management services provide a professional service to manage your PPC campaign and strategy for a set fee.

Pay-Per-Click (PPC) Management Services

PPC Management Services

Pay-Per-Click (PPC) management services are a form of advertising in which a service provider is hired to run advertisements on search engines, social media platforms, and other relevant channels in order to drive traffic to a website through click-through rates and/or website visits. A Pay-Per-Click management agency is aware of the objectives of its client and is committed to helping them reach their buyers, regardless of whether they are running Google Ads, Facebook Ads, or other forms of advertising.

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Remarketing Ads
Pay-Per-Click (PPC) Management Services

Remarketing Ads

Ads for remarketing are displayed to people who have visited your website and expressed interest in buying. With accurate audience segmentation and analytics, we can show you the ads for real-time products that people have actually viewed. With such a high-intent audience, our strategic remarketing strategy is perfect for following up.

Google Shopping Ads
Pay-Per-Click (PPC) Management Services

Google Shopping Ads

Google Shopping Ads (also known as Google PLA Ads or Google Shopping Ads) are an ideal tool for ecommerce and online retail businesses, as they are displayed in the carousel above the natural search results and in the shopping section of Google's GDN. This allows ecommerce companies to quickly rank their products at the forefront of Google's search results pages.

In-stream Ads
Pay-Per-Click (PPC) Management Services

In-stream Ads

In-stream advertisements are also referred to as YouTube ads. Pay-per-click (PPC) ads are displayed on the search results page of YouTube, on YouTube videos, and on Display Network video partners. YouTube ads showcase your brand in a distinctive and memorable manner. In-stream ads have recently been introduced on Facebook, enabling businesses to position advertisements in the optimal slots and natural interruptions in video content.

Local Services Ads
Pay-Per-Click (PPC) Management Services

Local Services Ads

Local service ads work on a pay-per-click (PPC) model. That means you’re not paying for clicks that aren’t leads. Local service advertising is only available in a handful of markets. HVAC company, electrician, plumber and locksmith are just a few examples. Our local service PPC firm works with local providers to increase the visibility of their businesses to their target audience.

Gmail Sponsored Promotions (GSP)
Pay-Per-Click (PPC) Management Services

Gmail Sponsored Promotions (GSP)

One of the most widely used forms of advertising in Gmail is GSP, which was launched in 2015. GSP (Gmail Sponsored Promotion) allows recipients to send a customised message to a specific recipient. GSP is a form of advertising provided by Google, which is advertising that is placed directly in the inbox of the Gmail user.