Automotive Pay Per Click (PPC) Agency

Improve conversion rate, generate more phone calls and leads, and position your brand at the top of the search engine results with an award-winning Automotive PPC agency as your partner. At PPC Services India, we employ custom automotive PPC remarketing and create ads to generate qualified dealerships, measurable results to get the best ROI from automotive PPC marketing efforts.

Our automotive PPC advertising expertise will get you the ROI that you dreamed of. Don’t settle for mediocre results.

Take your dealership, accessories business, or auto shop to the next level with targeted PPC marketing.

What Is Automotive PPC Advertising?

PPC advertising is a form of direct-to-consumer advertising. The advertiser pays a fee to the platform that’s hosting the ad (like the search engine Bing, for example) each time a user clicks on one of its PPC ads that leads to its website or app — hopefully, to complete a transaction.

In automotive PPC, a dealership’s marketing team develops an ad campaign designed to reach a target audience, creates a budget and bidding strategy, provides or creates a destination landing page, and then builds the PPC ad, which might feature text, images, video, or all three elements. With automotive PPC advertising, you only pay when a user clicks on your ad, making it a cost-effective approach. It offers a highly targeted way to reach potential customers who are actively searching for vehicles, automotive services, or related information.

Automotive PPC (Pay-Per-Click) advertising is a digital marketing strategy that involves placing targeted advertisements for your car dealership or car parts store across search engines and other online platforms. It allows you to bid on specific keywords related to the automotive industry and have your ads displayed prominently in search engine results and relevant websites.

Here’s Why Should You Partner with a Automotive PPC company?

Pay-per-click (PPC) marketing promotes your automotive dealership through digital advertisements highlighting your services. Today, paid to advertise is 1.5 times more likely to result in conversions than organic search. With dealership PPC, you will sell more cars using ROI driven digital marketing strategies to help you grow by triple digits! Need more convincing? Take a closer look at what dealer PPC ads can do to your ads:

Target The Right Audience

Automotive ads receive a 2.14% average CTR, above the average 1.91% over all the other industries. With a customized automotive PPC campaign, you can choose the place and time of your ads based on target keywords, location, website, device and more. At PPC Services India, automotive PPC agency experts will help you capture the right customer every time. We conduct responsive search ads to offer:

  • Effective call-outs
  • Price extensions
  • Structured snippets font

Increases Lead Conversion Rate

PPC ads are one of the top three generators of on-page conversions. However, lead generation from prospective automobile customers by using dealer PPC marketing services and clicking your ads is not as easy as it may seem, especially if your automobile service is competing against other auto services ads. At PPC Services India, our team of PPC experts develop a cost-effective automotive PPC strategy and outbid your competitors on search terms to increase profits for your automobile services.

High Return on Investment

Automotive PPC marketing offers a higher return on investment than other forms of marketing since you can limit the expenditure by click; you’re in control of your ad spend. However, to keep your ad spend in control, you need to develop a budget for your dealer PPC; you need to understand the price-per-click of the targeted keywords. PPC Services India, an expert automotive PPC management agency, offers result-oriented PPC services tailored to increase the presence of your automotive service website towards prospects who are looking for your best practices. In addition, we make PPC for car dealerships a seamless conversion experience for customers!

Quick Setup & Speedy Results

Auto dealership PPC marketing makes it easy to set up the automotive paid search and launch your campaign. Whether you’re looking to increase brand awareness, user engagement, generate more leads, increase sales, or complete conversion rates, an expert automotive PPC agency like ours can help you surpass all your targets. PPC makes it easy to find what works before spending even more money. At PPC Services India, our team of PPC experts take actionable feedback and create high-quality PPC for used car dealers ads offering quick results and reliable returns.

From Start to Finish: Automotive PPC Agency Services That Grow Your Business

Automotive PPC Marketing Campaigns

A proper foundation is the key to successful automotive paid search. At PPC Services India, our attention to detail and industry expertise helps us create a comprehensive campaign structure for digital advertising. Our campaign plans incorporate all aspects of automotive paid search, from keyword groups to A/B testing and so much more. We have crafted successful PPC marketing campaigns for many automotive businesses like dealerships and aftermarket parts suppliers, and we are here to help streamline and scale your business.

Automotive PPC Keyword Strategy

Leave the keywords to us! Our PPC company specializes in pay-per-click ads that put your products and services in front of sales-qualified leads who are already interested and ready to purchase. We use detailed keyword research and group optimization strategies to make sure your auto business appears on the first page for your target audience. Optimization of single keyword ad groups (SKAGs) allows us to target both high-traffic and niche search terms connected to custom landing pages with the same keywords. Our smart keyword strategy achieves exciting results by creating recognition for potential clients while funneling them through the sales cycle. Keyword optimization also increases your Google quality score, lowering the cost per click and ultimately saving you time and money.

Automotive PPC Ad Copy

We take care of the hard work behind the scenes, giving you simple marketing solutions that make a real impact. Automotive paid search marketing is especially important because of the limited character count for PPC ads. We have creative copywriters ready to craft concise, compelling content that captures attention and generates interest. Relevant keywords are incorporated into every step of ad creation, so potential customers will be able to find your auto business on search engines. Our automotive PPC advertising services include ad copy for Google Ads, social PPC ads, display ads, LinkedIn ads and more, with keywords included in headlines, hashtags, and meta descriptions, too.

Automotive PPC A/B Testing

Remarketing and retargeting campaigns are essential to successful automotive paid search. At PPC Services India, we believe in consistent improvement and ongoing optimization, which benefits your business and ours too! Rather than the “set it and forget it” campaign management style used by many agencies, we regularly check campaigns to further optimize the strategy. Thanks to our in-depth research and A/B testing backed by keyword and data analysis, we make sure your automotive Google ads perform at their best. Our work involves so much more than just web traffic and clicks – we focus our targeted ads on qualified sales leads who are ready to buy. Let’s grow conversions through targeted Google, Facebook, and LinkedIn ads for your auto business.

Automotive PPC Landing Page Design

Ad copy is one piece of the puzzle, but you also need a great landing page to yield optimal results with automotive PPC advertising. Think of it this way: once people see your business in their search results and click on your ad, they want to go right to the source for more information or the opportunity to buy. You can have an intriguing ad with short, snappy copy, but if it just takes users to your homepage, they will be back at square one. You don’t want to waste your time or theirs with an incomplete landing page that causes would-be buyers to lose interest. As an automotive PPC company seeking big results, we ensure your ads take users to an optimized landing page where they can learn more and ultimately make a purchase. Our pay-per-click solutions include landing page design and dynamic text replacement to ensure the ad and landing page copy complement each other. We make the most of UX and UI best practices to ensure an excellent customer experience, backed by trust badges and customer reviews that boost your brand.

Increase Qualified Leads To Your Automotive Website With Our Automotive PPC Agency Services

Developing an effective PPC advertising strategy is key if you want your ad dollars to result in new patients.

Here’s how you can go about developing an effective PPC advertising strategy for your practice.

Establish Goals

The first step in creating effective PPC advertising strategy is to determine your goals.

Why are you advertising in the first place?

Are you interested in getting more new patients? Or do you want to raise awareness for a new clinic that you just opened?

Sounds simple, but so many practices forget to do this before they start advertising and usually fail because of it.

Regardless of the goals you have for your practice advertising, make sure that they are SMART: Specific, Measurable, Agreed-upon, Realistic and Trackable.

Once you have determined your goals, you can move on to…

Choose Search or Social

This decision comes down to the goals you have for the practice.

You can start with both (and we’re sure some practices do this), however, you might find it easier to start by pick a search engine or a popular social network that you feel can help you achieve your goals.

For example, if you’re instantly looking for new patient appointments, targeting patients searching on Google, is your best place to start.

If you’re looking to grow your patient audience and engage with patients more frequently after they visit, social advertising probably is your best place to start.

Either way, start small, test and experiment often.

Determine an Offer

There needs to be a reason for a patient to interact with your ad.

This doesn’t mean that you need to offer a coupon or discount, but you do need to have something that the patient wants.

Most often you will have the solution to their health or medical condition, which is more than enough to offer. The majority of your ad creative regardless of the medium should focus on selling the experience and results you can provide – not necessarily price.

Always remember that there is competition in your area and patients can be swayed by enticing offers from healthcare providers

Oh and if you’re using social media ads to market your practice, your offer will likely be a piece of content or information that patients would enjoy.

Develop Creative

Armed with an offer, you can now develop the ad campaign creative – the copy (and in some cases imagery) that will drive patient action.

For search engines campaigns, your PPC ads are limited to text and links. Prior to writing your PPC ads and determining your ad extensions, you should do some keyword searches to check out the competition.

For social media campaigns, your PPC ads contain both text and images or video. This gives you a lot more flexibility and power over how you convey your value to patients.

Regardless of the platform, it’s important to have multiple versions of your ads running at the same time. While you don’t have to test huge variations, you should always be trying to find a better converting advertisement.

Plus if you’re experimenting with a new demographic or set of keywords, getting data back on multiple different ads can help you make decisions on future campaign tweaks.

You should also be rotating ads at least every month in conjunction with changing offers, unless you’ve found something that consistently works.

Implement Tracking

Search engine and social media advertising platforms provide practices with in-depth tracking capabilities. These capabilities allow your measure and track how your ads are performing on their network.

That’s simply the start.

In order to best track a PPC advertising campaign, you will also need to have analytics on your website, so you can identify which advertisements are generating the most new patient appoints. You’ll also want to leverage call tracking, because not all patients book appointments online.

Many still call.

Calls bring up another grey area – tracking online ads to offline appointments. While many online tools exist to track the various movements of patients, the front office staff will need to bear some responsibility as well for tracking.

Updating patient forms to include your new forms of advertising on the “how did you hear about us?” section and ensuring that the patient is asked at least once to verify, will greatly help in making sure you know what’s working best.

At the very least, you’ll know exactly what’s not working.


PPC Services India specializes in optimizing Google Ads for car dealerships and is a Google Partner.

We have designed a program designed to take your dealership’s Google Ads to the next level, while also focusing on low-funnel and high-quality traffic that converts.

  1. PPC Services India starts by helping dealers own the top of the page for quality searches with Dynamic Search Ads that link to the dealer’s relevant VDPs. This shows buyers exactly what they’re looking for.
  2. Next, we utilize branded display ads to retarget your previous shoppers. These ads show across the 2+ billion websites that are a part of the Google Display Network (i.e., CNN). This keeps your dealership top-of-mind as shoppers consider their options.
  3. Additionally, this traffic is also useful for retargeting campaigns on other platforms. For example, first-party data can retarget previous shoppers with specific vehicle ads on other channels like Facebook and Instagram.

Frequently Asked Questions

Pay-per-click marketing is an effective way to garner more traffic to your website. With automotive PPC campaigns, you will only pay ad spend if someone clicks on them. Through automotive PPC marketing, not only are you in full control of your capital, but it also lets you track multiple variables which you could use to improve your ad campaign. In the automotive industry, competition is strong. There are auto dealers around every corner, and most of them have compelling websites. At PPC Services India, we create a “smarter” automotive PPC strategy with proper keyword targeting, outbidding your competitors, and data-driven PPC techniques to help you reach the right prospects at the right time. As a result, we promise to drive more traffic to your website with effective dealer PPC ads!

Today, 52% of visitors who click on or view PPC advertisements call the advertiser right after browsing the ad. As a result, PPC marketing is one of the most effective ways to generate leads for your automotive dealership business. No matter how proficient your in-house PPC team is, a professional automotive PPC management agency will help you achieve ROI and great results from data-driven ad campaign strategies.
At PPC Services India, our automotive PPC marketing experts constantly watch the automotive industry and make real-time adjustments that yield strong returns to your automobile business. Our PPC marketers will:

  • Optimize the landing page on your site to help you target prospective customers better.
  • Monitor the ad campaign and adjust the strategy according to real-time campaign data.
  • Implement data-driven campaigns and keep an eye on campaign 24*& for tweaking bidding and budgets to ensure your business gets maximum ROI.

Our automotive PPC company will help you grow your business in no time!

75% of prospects say that paid ads make it easier to find what they need. An automotive PPC management company ensures the customers find your website in SERPs by outranking your competitors through auto dealership PPC advertising. At PPC Services India, an expert automotive PPC management agency, create the best ad campaigns that will:

  • Develop stellar automotive ads that target the right demographic and offer valuable insight for future customers to your automobile dealership.
  • Custom create digital advertising with strategic keyword research to determine what works the best for your automobile business.
  • Measure KPI of your automotive PPC automotive industry ads to ensure the campaign is set up properly and work until the end.

At PPC Services India, we believe in going the extra mile by integrating the power of automotive PPC strategy by offering creative yet data-driven ads across all platforms. A whooping qualified lead conversion rate for your business starts with us!

From local auto repair shops to well-established large, multi-showroom auto dealer groups, car businesses are adopting the latest online marketing strategies to outrun the competition and get more customers. 

If you want to see better car sales results, paid advertising can help you garner more short-term leads. The best way to go about paid advertising is to look at pay-per-click (PPC) advertising. 

PPC helps to kick-start a steady flow of traffic into your auto dealership website, as well as with brand recognition and improving your Google ranking.

Here are a few tips to create a successful PPC marketing campaign for your car dealership.

01. Start with Intense Research

It is always advisable to start with strong groundwork and research about your audience, their requirements and searches, competition, and more. This research lets you decide and finalize the keywords to use in your PPC marketing campaign. 

02. Use Keywords that are in Demand

After you have the basic keywords suitable for your audience, start validating them. Google Adwords Keyword Planner can help in the validation process by showing search volume data, cost per click, trends, competitive data, and keyword suggestions.

03. Organize Keywords – Add Negative Keywords in Your PPC Campaign

Once you finalize your keywords depending on your research and demand, it’s useful to group them. Organize your keywords based on audience and search intent ranging from broader keywords to specific long-tail keywords. 

Sometimes, if you use negative keywords in your campaign, it will attract a few extra views. 

04. Spy on Your Competitor’s Campaign!

It’s time to studied your competition and the keywords used in their PPC marketing campaigns. A tool called SpyFu helps in revealing how others create their ads. If you are already aware of the successful keywords that bring your competition profits, then target the same keyword. 

05. Create Better Ads

Even your paid ads need to compete with others. That’s why they should be more impactful than your competitors’ ads. If the text in your ad closely targets your audience, then more clicks will lead to conversion. The PPC campaign’s conversion can be enhanced with the use of personalized text in it.

PPC ad campaigns has limited space and includes:

  • The title/headline
  • The description
  • The display URL

Another important point to be included in your PPC campaign is your car dealership’s unique selling proposition (USP) in a couple of words. It brings clarity to your customers and could be a sales clincher.  

06. Focus on the CTA

A call to action (CTA) should always be a simple and actionable proposition that will push the reader towards taking immediate action. Two words that are mandatory to be used in your CTAs are "Now” and "Get”. Other words such as Your, Save, Best, Free, and You are also almost equally important. 

Use these words in appropriate ways to make it a very actionable CTA. Simply put, Better the CTA, better your conversion rates.

For more tips on how to create a successful automotive PPC marketing campaign, Contact Us.


1. We foster relationships with our clients

This is so important. Why? When you build a meaningful relationship, things get done. Disagreements become healthy debates. Goals are aligned. We become one functional unit charging towards the same objective. As a PPC agency working with automotive brands and dealers, we understand the importance of communication among teams. 

Do we always get breathtaking results? No! Sorry, as an agency, we’re not perfect. But because of relationships through transparency, a failure is seen as opportunities to learn and optimize to be better. 

2. Responsiveness above the rest

You will have to speak with our clients to really understand how responsive our team is. It’s extraordinary. One of the reasons for our timely response comes from our experience in the industry. We know where to look, what to look for, and how to fix the problems. 

When our clients have an issue, they don’t wait for days for an answer. Why do we commit to high responsiveness? Simply, we hate wasting time. And we thrive by getting this done. 

Also, we know, from past experiences that response time from an agency can be painful. We’ve been there. We don’t want our clients to experience that unnecessary pain.  

3. Cross-industry experience 

You may be looking for a PPC agency who only specializes in the automotive industry. Understandably so, as many business like to tap into the insights and experience of niche agencies. But do you realize you’re missing out on so much? 

From our years of experience working with multiple brands across different industries, we have found that there’s plenty of learnings and cross-industry strategies that can be applied to automotive brands. 

Is parts and accessories advertising any different than apparel or CPG products? Perhaps. But understanding the fundamentals of PPC is more important. Many automotive pay-per-click agencies act like auto parts is so unique and different  — yes there are nuances. But executing on campaigns, analysis, and optimization follow similar principles. 

PPC Services India understands that every industry operates and sells differently. That understanding and respect for the clients’ business means we immerse ourselves into the products, ask questions, research, and learn (we’re quick learners).

Automotive PPC agencies will tell you that hiring non-niche teams will waste time and money to learn what is already known by the niche guys. If that’s the case, that means you’ve hired the wrong agency to begin with. 

When PPC Services India onboarded our first automotive client, we focused on strategy and planning. That’s how we help our clients win. The formula is straightforward. It’s repeatable. But it is unique and tailored to the objectives of each client. Over the years, our auto advertising agency has put this combination of experience to work to help countless clients grow their sales and position their company for long-term success. If you are looking for auto marketing solutions that are proven effective then we look forward to demonstrating the results that our expert team is capable of producing.

PPC SERVICES : Drive Sales With PPC Management Services

Pay-per-click (PPC) management services provide a professional service to manage your PPC campaign and strategy for a set fee.

Pay-Per-Click (PPC) Management Services

PPC Management Services

Pay-Per-Click (PPC) management services are a form of advertising in which a service provider is hired to run advertisements on search engines, social media platforms, and other relevant channels in order to drive traffic to a website through click-through rates and/or website visits. A Pay-Per-Click management agency is aware of the objectives of its client and is committed to helping them reach their buyers, regardless of whether they are running Google Ads, Facebook Ads, or other forms of advertising.

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Remarketing Ads
Pay-Per-Click (PPC) Management Services

Remarketing Ads

Ads for remarketing are displayed to people who have visited your website and expressed interest in buying. With accurate audience segmentation and analytics, we can show you the ads for real-time products that people have actually viewed. With such a high-intent audience, our strategic remarketing strategy is perfect for following up.

Google Shopping Ads
Pay-Per-Click (PPC) Management Services

Google Shopping Ads

Google Shopping Ads (also known as Google PLA Ads or Google Shopping Ads) are an ideal tool for ecommerce and online retail businesses, as they are displayed in the carousel above the natural search results and in the shopping section of Google's GDN. This allows ecommerce companies to quickly rank their products at the forefront of Google's search results pages.

In-stream Ads
Pay-Per-Click (PPC) Management Services

In-stream Ads

In-stream advertisements are also referred to as YouTube ads. Pay-per-click (PPC) ads are displayed on the search results page of YouTube, on YouTube videos, and on Display Network video partners. YouTube ads showcase your brand in a distinctive and memorable manner. In-stream ads have recently been introduced on Facebook, enabling businesses to position advertisements in the optimal slots and natural interruptions in video content.

Local Services Ads
Pay-Per-Click (PPC) Management Services

Local Services Ads

Local service ads work on a pay-per-click (PPC) model. That means you’re not paying for clicks that aren’t leads. Local service advertising is only available in a handful of markets. HVAC company, electrician, plumber and locksmith are just a few examples. Our local service PPC firm works with local providers to increase the visibility of their businesses to their target audience.

Gmail Sponsored Promotions (GSP)
Pay-Per-Click (PPC) Management Services

Gmail Sponsored Promotions (GSP)

One of the most widely used forms of advertising in Gmail is GSP, which was launched in 2015. GSP (Gmail Sponsored Promotion) allows recipients to send a customised message to a specific recipient. GSP is a form of advertising provided by Google, which is advertising that is placed directly in the inbox of the Gmail user.