A B2B PPC Agency That Gets Results

A B2B PPC agency is a specialized marketing firm that designs and manages pay-per-click advertising campaigns targeted specifically at business-to-business markets to increase their online visibility and generate qualified leads.

Running a lead-generating PPC campaign requires a robust setup and continual optimization, but when you partner with a B2B PPC agency like PPC Services India, we’ll manage your campaigns for you. With over 10 years of experience, we know how to craft ads that catch your audience’s attention and draw them to click through and convert.

A B2B PPC agency that’s driven 2.5 million leads for our clients

If you’re looking to capture qualified leads for your B2B business, PPC is the way to go. PPC advertising enables you to put your business at the top of search results to reach qualified leads looking for your products or services. By partnering with a B2B PPC company like PPC Services India, you’ll get a custom PPC strategy that helps your business grow online.

B2B Pay Per Click Agency Services

The world of B2B Pay Per Click Advertising (PPC) can seem complex. Knowing which keywords to bid on, understanding the impact of negative keywords and how to exclude them, as well as learning how to manage set budgets across multiple platforms takes time and in-depth knowledge. Strategising, executing and tracking pay per click campaigns can also be very time-consuming. But if you have a clear and defined B2B PPC strategy, all these elements can work in tandem to produce profitable results quickly and efficiently, especially if you use the services of an expert B2B PPC Agency. At PPC Services India we can devise a successful Pay Per Click Strategy for you. We are an award-winning PPC Agency who have demonstrated incredible results for our clients and partners.

We’re the B2B PPC company you hire to increase leads, decrease cost-per-conversion, and fill your sales funnel with qualified prospects beyond your current reach.

As a B2B marketing agency, we understand the complexities of your industry and will work closely with you to achieve highly relevant ad copy backed by our comprehensive keyword research and audience research that delivers high-impact ROI-focused advertising campaigns. Your in-house specialized B2B PPC agency that is ready to position you efficiently in front of your target buyers. Our B2B PPC services deliver pay-per-click tactics that drive the right audiences to our clients’ websites. If your brand is considering B2B PPC agencies that get results, look no further. As your dedicated B2B PPC advertising firm, PPC Services India goes beyond the level of paid advertising consultants to bring high-quality traffic to your site. Our experts focus on the most qualified lead generation and campaign execution. Our B2B PPC experts stay on top of algorithm changes to maintain and increase performance.

B2B brands get the best results from their PPC efforts when they work with experienced B2B marketing agencies, like PPC Services India. This is because businesses that sell to consumers advertise to a wide audience. Our PPC agency experts understand that B2Bs must target the specific industries, trades or verticals they serve, narrowing in on the decision-makers who will purchase their product or service. Our paid search engine marketing and PPC management for B2B uses the right tactics to target the right audiences with the right messages. Our B2B PPC experts perform in-depth keyword research to identify the keyword phrases and terms that receive high quality scores, meaning they capture and pull in your target audience—the gatekeepers, buyers, decision-makers and influencers in your target industry. With high quality scores, your ad spend goes farther.

Choose the revenue-driving B2B PPC agency that puts you first

Partnering with a B2B PPC marketing firm can work wonders for your company’s marketing. But why partner with PPC Services India specifically? What sets us apart from other PPC agencies?

Here are a few reasons you’ll want to choose us as your B2B PPC company:

1. Our B2B PPC agency has decades of experience

When you invest in PPC services, you want to get them from an agency that’s experienced. At PPC Services India, we have over 10 years of experience creating, running, and managing PPC campaigns for our clients.

With years of experience perfecting our paid advertising skills, you can rest assured that we know how to craft successful B2B PPC advertisements that help you attract qualified leads. No matter what you’re selling or whom you’re trying to reach, we have all the necessary expertise to make your campaigns succeed.

2. Our B2B PPC agency has a history of driving stellar results

PPC Services India has a rich history of driving top-of-the-line results for our clients. If you want to generate more leads and drive revenue through your campaign, we’re the B2B PPC company for you.

If you want to generate more leads and drive revenue through your campaign, we’re the B2B PPC company for you.

3. Our B2B PPC agency communicates regularly with our clients

You want to stay in the loop with what your B2B paid advertising company does with your campaigns. At PPC Services India, we communicate with every business that partners with us.

4. Our B2B PPC agency makes our clients happy

When you choose a B2B paid advertising agency, you want to partner with one that delivers a campaign you’ll love. Your company should take the time to get to know your business and deliver a campaign tailored to help you succeed.

5. Our B2B PPC agency is Google Ads certified

When it comes to PPC, the main place you run your ads is through Google Ads. That’s why it’s essential to partner with an agency that knows exactly how Google Ads works. Our team is Google Ads Certified , meaning we’ve demonstrated such expertise in using Google Ads that Google has acknowledged us as an expert on the platform. As a result, you can feel confident you’re working with a partner that knows the ins and outs of Google and can help you deliver a top-notch campaign!

Why Should You Use PPC for B2B Advertising?

You can smartly devise your sales and marketing strategies with PPC. This method allows you to reach companies that are looking for a business like yours. Another reason to opt for the PPC for B2B is that your advertising campaign will promote your business 24/7.

B2B PPC advertising helps you create more effective and aggressive sales and marketing strategies. In other words, you will be able to connect with the business that is searching for your services and products.

Our B2B PPC services

Keyword research and selection

One of the most critical components of a PPC campaign is the keyword selection process. You want to target your search ads toward specific queries, meaning you need to start by determining which keywords to target. Conduct a thorough analysis of your industry and identify the most relevant and profitable keywords for the B2B market, taking into consideration the competition and search volume.

PPC Strategy Development

Design and build comprehensive PPC strategies that align with the overall business goals and target the right B2B audiences. Offer suggestions on where you should be running your search ads, what your ad spend should be for these efforts, and what kind of ads you need to use.

Competitor Analysis

Monitor competitors’ PPC activities to identify opportunities and threats in the B2B market. Extensive research ensures that you build a PPC strategy more likely to generate a positive ROI for minimal initial cost.

Ad Creation and Optimization

We set up and manage PPC campaigns on platforms that are most likely to reach B2B audiences, such as Google Ads, LinkedIn Ads or Microsoft Ads (formerly Bing Ads).

Campaign Setup and Management

Monitor competitors’ PPC activities to identify opportunities and threats in the B2B market. Extensive research ensures that you build a PPC strategy more likely to generate a positive ROI for minimal initial cost.

Landing Page Design and Optimization

We design landing pages that are tailored to the B2B audience and optimized for conversions. This includes creating clear and compelling calls-to-action, making sure the page is responsive and quick to load, and ensuring that the message effectively aligns with the ad’s message.

Conversion Rate Optimization

Analyze user behavior to identify barriers to conversion and implement strategies to increase the conversion rate. Gather information from your campaign results to run A/B tests and improve the outcomes of your marketing efforts.

Performance Tracking and Reporting

Track key performance indicators (KPIs) and provide detailed reports on campaign performance, providing insights that help improve future campaigns.

Unmatched B2B PPC Expertise To Help You Maximize the Impact Of Your Ad Spend

Any agency can throw money at LinkedIn or Google and boost your leads but few understand the intricacies of complicated B2B sales cycles or have the proven track record in the B2B PPC space to help you increase your volume of qualified leads. PPC Services India is an industry leader in B2B PPC marketing with the focused expertise required to help B2B companies in complex industries reach key decision-makers and turn them into long-term customers.

As a certified Google Ads partner, our B2B PPC agency knows how to allocate budget based on your business priorities and SERP competitiveness. With every paid search strategy, we always look for ways to leverage lucrative SERP spaces to reach ideal audiences at different levels of the funnel.

Frequently Asked Questions

B2B (business-to-business) marketing entails different strategies which are different from B2C (business-to-consumer) marketing. In PPC for B2B, your prospects and clients are other businesses and companies. You want to make money and profit from your business by selling your products, services, and solutions to them.

B2B PPC is a pay-per-click advertising model utilizing different search engines and platforms to target business-to-business audiences. With the aim of drawing high-quality traffic to your website, advertisers run ads on a platform, such as Google, Bing, Facebook or LinkedIn, and pay a fee every time someone clicks on the link.

In today’s digital age, customers are increasingly turning to the internet to research and book their travel plans. This means that airlines need to have a strong online presence to reach potential customers and compete for bookings. PPC Marketing for Airlines provides an effective way for airlines to reach their target audience, drive traffic to their website, and convert leads into bookings. We are Travel PPC Campaign Experts and we know how to generate inbound calls for Flights Booking from the USA, UK Markets.

  1. Build a campaign for your specific buyer.
  2. Remember the average sales cycle for your buyers.
  3. Watch the keywords your B2B paid ad campaign targets.
  4. Target acronyms to reach even more of your audience.
  5. Organize ad groups by your buying funnel stages.

Business-to-business advertising refers to any marketing efforts directed toward other businesses rather than to the end consumer. B2B marketing aims to reach the employees of a business responsible for making capital or purchasing decisions.

There are numerous benefits of PPC for B2B businesses:

  • It offers the most immediate results out of any digital marketing strategy.
  • It’s easy to track and measurable. 
  • With SEM, your brand will have increased exposure as your ad will be displayed on the first page of results.
  • You’ll enjoy greater brand visibility as targeted traffic will be directed to your website.
  • You can run multiple campaigns for different keywords simultaneously.
  • You’ll be able to connect with prospects who are actively searching for a specific keyword related to your product or service.

There’s a lot to consider when it comes to putting together a PPC campaign. You’ll need to choose the right keywords or audience targeting, and arrange them into organized campaigns and ad groups. You also need to design engaging ads and set up landing pages for these ads. It can be a complicated process and this is where an experienced digital marketing agency is most helpful. Your campaign will be managed by a team of specialists with in-depth knowledge who will consistently monitor your PPC campaigns for the best results.

YES! It’s important to carefully analyze the searcher intent behind the keyword to make sure your audience is truly the right fit for your B2B offerings.

PPC is one of the most powerful ways to consistently fill your sales pipeline month over month because it is best at getting you in front of ‘in-market’ prospects who are actively looking to buy.

A PPC agency specializes in understanding the intricacies of your business so they can actively translate that into valuable keyword research and audience targeting parameters to get you in front of your target audience effectively and on budget.

An agency will work to stay on top of demand trends through keyword research, monitor for cost optimizations opportunities in campaigns, and conduct a strict optimizations process which is based on a system of operations to remove roadblocks preventing campaigns from hitting their peak potential.

Of course, you need to hire a skilled, qualified, and fully equipped team of experts that can help you create B2B PPC Advertising. From researching keywords to monitoring your campaign, it’s a challenging task for someone who has no background in marketing and advertising.

B2B PPC advertising is the best way to make your presence visible in front of your clients. The best part is that this marketing technique is affordable as well as beneficial for every type of business. So, if you are struggling to reach out to other businesses, this method is the best option for you.

So, if you want to get successful and attract a significant number of users to your website, you need to hire market experts like PPC Services India.

As competition in the online landscape continues to heat up, more companies are beginning to invest in agency support. These days, there are dozens of PPC agencies, all offering a variety of specialized or full-stack services specifically catering to big and small businesses.

Here are some of the most important points to consider when hiring a PPC management agency.

Proven Experience with B2B Clients

When choosing a B2B PPC agency, it’s vital to select one with a proven track record in the B2B sector.

B2B agencies will be familiar with the unique characteristics of B2B marketing, such as:

  • longer sales cycles
  • multiple decision-makers
  • complex purchasing processes

A B2B PPC agency with this background will understand how to craft impactful messages targeting business decision-makers, select the ideal platforms and ad formats, and optimize campaigns for maximum return on your ad spend.

Furthermore, an agency’s experience with B2B clients will be evident through their case studies and examples of successful campaigns. They should be able to demonstrate successful outcomes across various PPC strategies, including search ads, programmatic advertising, and lead generation.

Deep Understanding of the B2B Market

Apart from experience with B2B clients, a suitable PPC agency should also demonstrate an in-depth understanding of the broader B2B market. They need to grasp the nuances of the B2B purchasing lifecycle and be aware of the various marketing channels frequented by your target audience.

They should be able to leverage their understanding of the B2B market dynamics to optimize your PPC campaigns, whether the goal is brand awareness, lead generation, or performance marketing.

Moreover, the agency’s understanding of the B2B market should extend to your specific industry. While it isn’t necessary for the agency to specialize exclusively in your industry, they should exhibit knowledge of your target audience, marketplace, and the type of PPC campaigns that will work best for your business.

Familiar with Suitable PPC Platforms for B2B

While Google is often the go-to platform for PPC campaigns, it’s not the only game in town. Many potential B2B customers engage on other platforms such as Microsoft/Bing and LinkedIn, the latter of which has become a key destination for business professionals seeking industry insights and collaboration.

An exceptional B2B PPC agency possesses comprehensive knowledge of various PPC platforms that can be effective for B2B businesses, including Google Ads, Facebook Ads, YouTube Ads, and Twitter Ads. Understanding the strengths and weaknesses of each platform, they can guide you in choosing the most relevant channels for your campaigns, taking into account your business goals, target audience, and industry.

Transparency and Reporting

Look for an agency capable of providing you with consistent, easy-to-read reports and insights into your marketing campaigns. It’s also worth looking for a company that sets realistic goals for your company. Don’t trust any PPC agency that promises you a certain result, as it’s never possible to accurately predict the exact outcomes of any campaign.

PPC SERVICES : Drive Sales With PPC Management Services

Pay-per-click (PPC) management services provide a professional service to manage your PPC campaign and strategy for a set fee.

Pay-Per-Click (PPC) Management Services

PPC Management Services

Pay-Per-Click (PPC) management services are a form of advertising in which a service provider is hired to run advertisements on search engines, social media platforms, and other relevant channels in order to drive traffic to a website through click-through rates and/or website visits. A Pay-Per-Click management agency is aware of the objectives of its client and is committed to helping them reach their buyers, regardless of whether they are running Google Ads, Facebook Ads, or other forms of advertising.

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Remarketing Ads
Pay-Per-Click (PPC) Management Services

Remarketing Ads

Ads for remarketing are displayed to people who have visited your website and expressed interest in buying. With accurate audience segmentation and analytics, we can show you the ads for real-time products that people have actually viewed. With such a high-intent audience, our strategic remarketing strategy is perfect for following up.

Google Shopping Ads
Pay-Per-Click (PPC) Management Services

Google Shopping Ads

Google Shopping Ads (also known as Google PLA Ads or Google Shopping Ads) are an ideal tool for ecommerce and online retail businesses, as they are displayed in the carousel above the natural search results and in the shopping section of Google's GDN. This allows ecommerce companies to quickly rank their products at the forefront of Google's search results pages.

In-stream Ads
Pay-Per-Click (PPC) Management Services

In-stream Ads

In-stream advertisements are also referred to as YouTube ads. Pay-per-click (PPC) ads are displayed on the search results page of YouTube, on YouTube videos, and on Display Network video partners. YouTube ads showcase your brand in a distinctive and memorable manner. In-stream ads have recently been introduced on Facebook, enabling businesses to position advertisements in the optimal slots and natural interruptions in video content.

Local Services Ads
Pay-Per-Click (PPC) Management Services

Local Services Ads

Local service ads work on a pay-per-click (PPC) model. That means you’re not paying for clicks that aren’t leads. Local service advertising is only available in a handful of markets. HVAC company, electrician, plumber and locksmith are just a few examples. Our local service PPC firm works with local providers to increase the visibility of their businesses to their target audience.

Gmail Sponsored Promotions (GSP)
Pay-Per-Click (PPC) Management Services

Gmail Sponsored Promotions (GSP)

One of the most widely used forms of advertising in Gmail is GSP, which was launched in 2015. GSP (Gmail Sponsored Promotion) allows recipients to send a customised message to a specific recipient. GSP is a form of advertising provided by Google, which is advertising that is placed directly in the inbox of the Gmail user.