eCommerce PPC Management that Drives Sales

Pay-per-Click (PPC) is a digital advertising model where a business pays an ad publisher for every user click on their advertisements. While "PPC" is often used exclusively to describe search engine advertising platforms such as Google AdWords, the business model is used by a variety of advertisers. PPC for ecommerce, or ecommerce PPC, is an online advertising strategy that promotes an online store and its products through PPC ads. These ads can display on search engines, social media networks, and websites. PPC for ecommerce works well for generating sales because it targets ready-to-buy shoppers.

PPC campaigns can help your ecommerce business boost ad conversion and drive revenue by aiming ads at customers looking for your products or services. An effective PPC campaign doesn't just increase traffic to a product page or landing page—it brings in the right kind of traffic. Measurable, data-driven results.

Ecommerce advertising is the practice of promoting an online store by purchasing offline and online ad space. Most ecommerce advertising strategies target online ad space, like on a search engine, social media network, or website.

PPC for ecommerce is pretty straightforward. There are a few different steps you’ll need to take to launch a campaign:

Ad creation

Ad creation is very simple for most ecommerce PPC campaigns. These ads tend to be smaller (although some platforms do offer larger ad sizes), and are typically made up of a headline, a few lines of ad copy, and in some cases, an image. If you’re just dealing with Google’s Ads platform, you don’t even need images – just a link to your landing page, a headline, and two lines of copy!

Keyword selection

With the Google Ads PPC model, you select which keywords will trigger your ad. For example, if you’re an ecommerce store that sells camping gear, you might pick keywords like “best tent for the winter” or “best warm weather sleeping bag.” Your ad will only appear when users search for those keywords, or close variations of them.

Bidding

Once you’ve created your ads and selected your keywords, you can decide how much you’re willing to “bid” to have your ad displayed. The standard bid varies depending on how competitive your selected keywords are. If it’s a high-volume, profitable keyword that many businesses are targeting, you’ll end up paying more per click than you would for lower volume keywords.

eCommerce PPC Campaign Review & Implementation

If you’re coming to PPCService Company with an established Google Ads account or another paid search account, we’ll review the current campaign and provide a detailed report on how the campaign is configured and performing. We’ll then determine the next course of action to increase your online sales.

PPC Campaign CRO & Tracking

Many times PPC campaigns are not configured correctly to track conversions which can lead to significant problems and incorrect data. We’ll double-check and fix any issues with conversion and revenue tracking.

eCommerce PPC Remarketing Ads

Creating remarketing ads that bring potential customers back to complete their purchase is essential. We’ll set up your ads and manage them on a monthly basis.

Monthly Maintenance & PPC Campaign Optimizations

Every month we review with you the performance of the account and deliver a detailed report powered by Google Data Studio. We’ll give you the plan of action for the coming month and answer any questions you have.

Effective eCommerce PPC management requires a significant input of time and effort from you and your team. Without the necessary time spent on management, your campaign won’t see the best results. Because proper management requires so much upfront time, not every brand has the bandwidth to make it happen. Ecommerce PPC management companies are a great solution for brands who understand the value that PPC advertising can bring but don’t have the time internally to spend on management. Specialists who have a wide range of knowledge about not just general PPC management but PPC management for eCommerce brands will be able to give you the time and energy needed to get the best results out of your campaigns.

Agencies and companies that specialize in running and managing PPC campaigns can help with:

• Keyword analysis
• Bid management
• Geo-targeting
• Performance analysis
• Channel targeting
• Competitive analysis
• Landing page creation
• Campaign monitoring
• PPC testing
• A/B testing
• Negative matching 

Ecommerce PPC costs include a one-time setup fee, management cost, and ad spend. Set-up fees typically range from $500 to $2000, and management costs are often $400 to $5000 per month or 10%-20% of ad spend. Ad spend is typically over $1500 per month

A few factors influence what you will pay for ecommerce PPC management services, including: Ad spend The PPC pricing model used The agency you work with The services deliverables your plan includes

PPC Services India, as an eCommerce PPC & paid search agency, can help you increase your online sales and ROI through targeted and effective pay-per-click advertising campaigns. We have a team of experienced professionals who are well-versed in the latest industry trends and techniques and can help you develop and execute a customized strategy that meets the unique needs of your business. Also, we provide you with ongoing monitoring, optimization, and reporting to ensure that the campaigns are performing at their best.

• We specialize in eCommerce PPC, ensuring a tailored approach to your online store's advertising
• We use data-driven insights to optimize and improve your PPC campaigns for maximum ROI
• Our campaigns are designed to increase your online visibility and drive targeted traffic to your site
• We provide detailed reporting and transparent communication to keep you informed of campaign progress
• We use advanced targeting and remarketing strategies to reach the right audience at the right time
• Our focus on ROI ensures that every dollar spent on PPC advertising is working towards a positive return
• We have experience working with a wide range of eCommerce platforms, including Shopify and Magento
• Our team can help you to select the right eCommerce platform for your business needscccccccc
• We have a proven track record of success in increasing eCommerce sales through PPC advertising
• We are dedicated to delivering measurable results for our clients every time