PPC for ecommerce is pretty straightforward. There are a few different steps you’ll need to take to launch a campaign:
Ad creation is very simple for most ecommerce PPC campaigns. These ads tend to be smaller (although some platforms do offer larger ad sizes), and are typically made up of a headline, a few lines of ad copy, and in some cases, an image. If you’re just dealing with Google’s Ads platform, you don’t even need images – just a link to your landing page, a headline, and two lines of copy!
With the Google Ads PPC model, you select which keywords will trigger your ad. For example, if you’re an ecommerce store that sells camping gear, you might pick keywords like “best tent for the winter” or “best warm weather sleeping bag.” Your ad will only appear when users search for those keywords, or close variations of them.
Once you’ve created your ads and selected your keywords, you can decide how much you’re willing to “bid” to have your ad displayed.
The standard bid varies depending on how competitive your selected keywords are. If it’s a high-volume, profitable keyword that many businesses are targeting, you’ll end up paying more per click than you would for lower volume keywords.