A Google Ads consultant is an individual or company you can hire to assist you with advertising your business through Google’s search platform.
A Google Ads consultant specializes in pay-per-click (PPC) advertising and display advertising, offering invaluable help for online ad campaigns.
Google Ads consultants perform tasks like:
Auditing existing campaigns: These experts will assess your current advertisements to see which are successful and which need improvement.
Adding or adjusting keywords: Keywords are an essential part of Google Ads, and consultants know how to target and bid for the best options to improve your business’s return on investment (ROI).
Improving landing pages: Your job isn’t done once a prospective customer clicks on your advertisement. You must guide them to complete your desired action. Accurate, relevant landing pages are essential for this goal.