PPC stands for “pay per click,” and is a paid search model in which you (the advertiser) pay for each user click on your PPC ad. With PPC ads, you can immediately gain traction with a highly specific segment of your target audience. PPC is an extremely cost-effective way to promote your products and/or services while simultaneously building brand awareness online.
For many people, “pay per click” is a phrase they associate with Google. But while PPC for the Google Display Network and search engine results pages (SERPs) is an important topic within this strategy, there are many other platforms and websites offering PPC as well. Social media networks, like Instagram, Facebook, YouTube, LinkedIn, and Pinterest also have pay-per-click ads as well.
When you implement a PPC campaign, you are able to strategically place your advertisements when and where your target audience is most likely to see them. In other words, the ads you see when you browse online are PPC ads that have been tailored specifically for you.