Landing Page Design Services for your PPC Campaigns

Your landing pages play a critical role in your marketing and advertising efforts. With professional landing page design services, you can maximize the impact of these pages. Increase your sales, boost your lead quality, and drive your revenue upward with custom landing page designs from PPC Services India.

Improve your Paid Campaigns with bespoke landing pages. Get better results from your ad spend with our tried and tested PPC landing page formula.

  • Google-certified professionals
  • Data-driven marketing approach
  • Transparent reporting

What is a PPC Landing Page?

A PPC landing page is a standalone web page you intend to use in a paid campaign on AdWords, Bing Ads, or similar. It’s a dedicated page where visitors ‘land’ after clicking through on a pay-per-click ad.

A PPC landing page is a purpose-built web page where visitors land after they click on a PPC ad. Like all landing pages, a PPC landing page has one purpose: to persuade visitors to convert, be it by signing up to a newsletter, registering for an event, or buying a product.

Particularly good landing pages for PPC typically contain just one focused campaign goal or objective known as a Call to Action (CTA). Their simplicity—and relevance—is what makes dedicated landing pages one of the best ways to increase conversions from your paid traffic and lower the cost-per-click of your PPC campaigns.

A PPC landing page is a web page where users end up after they click a specific pay-per-click (PPC) ad on search engines.

These landing pages can be similar to or different from other pages (like product pages on your website) because they’re tailor-made to complement the search ad. If you are after brand awareness, a PPC ad about your overall business can just point to your home page. But if it’s the sales for your summer products that you want to drive, a single standalone page specifically designed to promote that product might be better. If you run the campaign on Google search, the policy is that your landing page and display URL (the webpage shown in your ad) must share the same domain. Your landing page experience is one of several factors that helps determine a keyword's Quality Score. The experience of a landing page is represented by such things as the usefulness and relevance of information provided on the page, ease of navigation for the user, and how many links are on the page.

Landing Page Design Services That Improve Your Sales

At PPC Services India, our landing page design services deliver:

  • Professional landing page designs representative of and consistent with your brand
  • Strong, clear, and concise landing page design and copy that entices visitors to convert
  • A carefully crafted landing page that speaks to the particular audience you are targeting, meets your needs and exceeds your expectations

The perks of choosing PPC Services India as your landing page designer

Custom Design

Templates? Forget about ’em. We only create custom landing page designs, tailoring your landing page to your industry, business, and audience. That kind of customization results in sales, leads, and more revenue.

Market Research

A landing page that generates leads, sales, and revenue starts with in-depth market research. We learn about your ideal buyer, your market, and your products or services to design an attractive, easy-to-use, and fast landing page.

CRO Testing

Earning the best ROI from your landing page demands continuous testing. From testing copy to colors, our landing page design services take care of everything, helping your business maximize its sign-ups, phone calls, and sales.

Responsive Design

Great User Experience is key. We optimise PPC landing pages to look good on all devices, which means a higher engagement rate and more conversions for your PPC campaigns.

Great Imagery

We use imagery that reflects your brand messaging and resonates with the target personas. We ensure that images are on-brand and engage visitors to interact with the page.

A/B Testing

We track qualitative and quantitative data to A/B test PPC landing pages. From testing copy and colours to CTAs, our PPC Optimization service takes care of everything to maximize the overall effectiveness of your landing page.

Form Integrations

We can integrate your page with 100’s of different CRMs, and marketing automation tools. We also hook up third-party conversion trackers like CallRail to ensure all your conversions are correctly tracked.

Thank you Pages

We build and set up custom thank you pages with conversion tracking. We will also recommend what elements to use on your Thank you page to engage with your leads, upsell customers on more offers, or move them through your sales funnel.

Get all the advantages of professional landing page design services

Choosing our professional landing page design services provides your team with several benefits:

  1. Get a custom conversion strategy and design for every landing page
  2. Work with a dedicated account manager
  3. Launch responsive landing pages for mobile, desktop, and tablet users
  4. Have conversion tracking codes for all your landing pages set up for you
  5. Track calls generated by your landing pages in one convenient place, 
  6. Integrate leads forms and databases
  7. And more

Best Practices For PPC Landing Page

1. Keep The PPC Landing Page Relevant To The Keywords

One of the best ways to annoy people searching on Google (and in general) is not delivering on your promise. Make sure the PPC landing page matches the keywords that you are bidding on and that the page matches the promise within the ad copy.

If you are targeting users looking for ‘bikini deals’ don’t send users to a ’10 things to prepare for your beach vacation this summer ’ landing page. Although the page sounds relevant and undoubtedly has a call-to-action, it's just not what the user was looking for when they chose to click your ad.

Compose Content With Your Target Customers In Mind

When writing content and deciding on imagery, ensure that they match your target customer. For example, let’s say you are creating a PPC campaign to drive new leads for your Cloud service, there will be:

  • People who already use Cloud and have sound technical knowledge.
  • New businesses who don’t know why they need Cloud and have no understanding of technical terms.

    You would want to use a separate set of images for each search ad targeting different personas. For example, for the tech specialists, you would want to portray a tech-saturated image that goes into great detail about systems integration and the use of Cloud in information management, data analysis, marketing, etc.

    3. Develop A Mixed Use Of Conversion Elements

    This is the part where you have to work your creative brain. Now that you have the clear objective in mind, the arrangement of landing page elements must intrigue your visitors to follow the call to action.

    4. Make Sure Your PPC Landing Page Is Mobile-Friendly

    Whether you have a separate mobile landing page or use responsive design, treat mobile with as much care and attention as you do desktop. As smartphones are becoming more and more predominant in eCommerce, neglecting mobile will be seriously hurting the success of your campaigns. Do bear in mind that a design on desktop might differ from that in mobile viewing. For example, you would want to swap a form on a desktop for a click to call button on mobile devices. If you tend to have a long inquiry form, try asking a few simple questions on mobile and then follow up afterwards.

    5. Use Analytics To Inform Strategic Decisions

    Google Analytics should be used to track the performance of your landing page. Make sure that you have already assigned a goal to the landing page and its calls to action before you get the campaign running, e.g. the number of times a video is played or the number of clicks on the inquiry forms. Once you have your goal set up you will be able to see conversion data within Google Analytics which is perfect for monitoring top level performance.

    Page speed is a critical success factor within the conversion process. Best practice for page load is 3 seconds and below. You can check your page speed with Google PageSpeed Insights (anything below 85 needs should be further investigated).

    Get the best landing page design services

    A custom landing page will take your campaign to new heights. At PPC Services India, we have a team of more than 500+ experts that will help you create the perfect landing page for your business. With over 10 years of experience, you can rely on our knowledge and expertise to drive success for your business. If you’re ready to start achieving success with your landing pages and ad campaigns, contact us today to speak with a strategist about our landing page design services.

    Frequently Asked Questions

    A PPC landing page is a purpose-built web page where visitors land after they click on a PPC ad. Like all landing pages, a PPC landing page has one purpose: to persuade visitors to convert, be it by signing up to a newsletter, registering for an event, or buying a product. But why bother with the expense of building a landing page just to serve your PPC campaigns? After all, couldn’t a generic web page, like a homepage or product page, do the job just as well?

    Building a dedicated PPC landing page takes a little more time and effort than simply directing your paid traffic to one of your pre-existing web pages. But the benefits of building a custom landing page are almost always worth the effort. Here’s why:

    Higher conversion rates

    Dedicated landing pages typically yield much higher conversion rates than generic pages. Based on our research and experience, placing a lead magnet on a custom landing page will generally yield an 8% to 20% conversion rate, compared to just 1% to 3% when placing it on a homepage. ​​The reason for this is simple. The sole purpose of a dedicated landing page is to expand on whatever message caught the visitor’s interest when they decided to click on the PPC ad. It’s essentially an extension of the ad. Plus, unlike a ‘regular’ web page, a PPC landing page doesn’t include any unrelated distractions (like a navigation bar or links to other content on the site) and is instead laser-focused on getting the visitor to convert.

    Better Google Ads Quality Score

    Another major benefit of creating high-quality landing pages for your PPC campaigns is the positive influence it has on your Google Ads Quality Score.

    The Quality Score is a metric that indicates how your ad quality compares to that of your competitors for a given keyword. Crucially, the better your Quality Score, the lower your cost-per-click (CPC) will tend to be.

    Landing page experience is one of the three factors that Google uses to determine your Quality Score. The more relevant your landing page is to your ad the better your score will be.

    So, to put it simply, an optimized PPC landing page can decrease the fee you pay for each click of your ad, thereby giving you a better return on your ad spend.

    The game-changing value of landing pages and why they work so well with ads really boils down to the difference between organic vs. paid traffic.

    That is—your website is mainly a means for attracting organic traffic. In this case, Google selects and serves up links on your site believed to be the best match for a given search query and these Google-chosen links are served up in the bottom half of the SERP (see section 2 in the image to the right). This organic traffic is largely why you need a terrific website optimized for search.

    But with paid advertising on Google Ads or Bing Ads, you get to choose where to direct visitors (section 1 of the SERP).

    As many advertisers eventually discover, paid traffic pointed to generic web pages (like a website homepage, for example) doesn’t convert well and can drive up cost-per-click. This is mainly because visitors often can’t find what they specifically searched for on the generic page and typically bounce more quickly (signalling to Google the landing page experience wasn’t very good).

    After deciding you’d like to lower your cost-per-click and get better ROI on your paid ad spend with ppc landing pages, it’s all about creating them. Based on what we typically see with our customers, the best PPC landing pages contain 5 key elements:

    1. Strong, contextual images (including a ‘hero shot’ at the top of the page)
    2. A headline and sub-headline
    3. A singular, focused call to action (where your form or button will appear)
    4. Clearly outlined features and benefits of your offer
    5. Testimonials, trust symbols, or ‘social proof’ supporting your claims

    Landing page design services help businesses improve conversion rates from ad campaigns, email marketing, and other initiatives via conversion-focused page designs. Typically, landing page design services will include designing, building, testing, and launching the landing page.

    Prices for landing page design services vary and depend on factors like your page design, number of pages, and landing page design agency. On average, businesses will invest $75 to $3000 per landing page. For the most accurate pricing, request a custom quote for your company.

    Landing pages also allow for much more organized, accessible data. If you’re just funneling all traffic to your homepage, it’s going to be hard or impossible to optimize for better user metrics. Making one single change on your homepage affects everyone who lands on it, so even if you bump up the conversion rate for a specific demographic, you may be adversely affected the conversion rate for other demographics. Landing pages act as partitions, and they let you optimize specific and exactly for a range of different traffic types. Professional landing page design services from PPC Services India can help you create natural partitions that work with your site seamlessly.

    No, we do not use templates. We create landing pages for businesses from scratch.

    Depending on the requirements, we will analyze and provide a reasonable turnaround time before you agree to the project implementation.

    SEO landing pages are great for organic traffic and improving your website's visibility, while PPC landing pages can help you quickly generate leads and conversions. Understanding the difference between these two types of pages is essential to determine which one is most suitable for your business.

    PPC SERVICES : Drive Sales With PPC Management Services

    Pay-per-click (PPC) management services provide a professional service to manage your PPC campaign and strategy for a set fee.

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    PPC Management Services

    Pay-Per-Click (PPC) management services are a form of advertising in which a service provider is hired to run advertisements on search engines, social media platforms, and other relevant channels in order to drive traffic to a website through click-through rates and/or website visits. A Pay-Per-Click management agency is aware of the objectives of its client and is committed to helping them reach their buyers, regardless of whether they are running Google Ads, Facebook Ads, or other forms of advertising.

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