Landing Page Design Services for your PPC Campaigns

A PPC landing page is a purpose-built web page where visitors land after they click on a PPC ad. Like all landing pages, a PPC landing page has one purpose: to persuade visitors to convert, be it by signing up to a newsletter, registering for an event, or buying a product. But why bother with the expense of building a landing page just to serve your PPC campaigns? After all, couldn’t a generic web page, like a homepage or product page, do the job just as well?

Building a dedicated PPC landing page takes a little more time and effort than simply directing your paid traffic to one of your pre-existing web pages. But the benefits of building a custom landing page are almost always worth the effort. Here’s why:

Higher conversion rates

Dedicated landing pages typically yield much higher conversion rates than generic pages. Based on our research and experience, placing a lead magnet on a custom landing page will generally yield an 8% to 20% conversion rate, compared to just 1% to 3% when placing it on a homepage. ​​The reason for this is simple. The sole purpose of a dedicated landing page is to expand on whatever message caught the visitor’s interest when they decided to click on the PPC ad. It’s essentially an extension of the ad. Plus, unlike a ‘regular’ web page, a PPC landing page doesn’t include any unrelated distractions (like a navigation bar or links to other content on the site) and is instead laser-focused on getting the visitor to convert.

Better Google Ads Quality Score

Another major benefit of creating high-quality landing pages for your PPC campaigns is the positive influence it has on your Google Ads Quality Score.

The Quality Score is a metric that indicates how your ad quality compares to that of your competitors for a given keyword. Crucially, the better your Quality Score, the lower your cost-per-click (CPC) will tend to be.

Landing page experience is one of the three factors that Google uses to determine your Quality Score. The more relevant your landing page is to your ad the better your score will be.

So, to put it simply, an optimized PPC landing page can decrease the fee you pay for each click of your ad, thereby giving you a better return on your ad spend.

The game-changing value of landing pages and why they work so well with ads really boils down to the difference between organic vs. paid traffic.

That is—your website is mainly a means for attracting organic traffic. In this case, Google selects and serves up links on your site believed to be the best match for a given search query and these Google-chosen links are served up in the bottom half of the SERP (see section 2 in the image to the right). This organic traffic is largely why you need a terrific website optimized for search.

But with paid advertising on Google Ads or Bing Ads, you get to choose where to direct visitors (section 1 of the SERP).

As many advertisers eventually discover, paid traffic pointed to generic web pages (like a website homepage, for example) doesn’t convert well and can drive up cost-per-click. This is mainly because visitors often can’t find what they specifically searched for on the generic page and typically bounce more quickly (signalling to Google the landing page experience wasn’t very good).

After deciding you’d like to lower your cost-per-click and get better ROI on your paid ad spend with ppc landing pages, it’s all about creating them. Based on what we typically see with our customers, the best PPC landing pages contain 5 key elements:

1. Strong, contextual images (including a ‘hero shot’ at the top of the page)
2. A headline and sub-headline
3. A singular, focused call to action (where your form or button will appear)
4. Clearly outlined features and benefits of your offer
5. Testimonials, trust symbols, or ‘social proof’ supporting your claims

Prices for landing page design services vary and depend on factors like your page design, number of pages, and landing page design agency. On average, businesses will invest $75 to $3000 per landing page. For the most accurate pricing, request a custom quote for your company.

Landing pages also allow for much more organized, accessible data. If you’re just funneling all traffic to your homepage, it’s going to be hard or impossible to optimize for better user metrics. Making one single change on your homepage affects everyone who lands on it, so even if you bump up the conversion rate for a specific demographic, you may be adversely affected the conversion rate for other demographics. Landing pages act as partitions, and they let you optimize specific and exactly for a range of different traffic types. Professional landing page design services from PPC Services India can help you create natural partitions that work with your site seamlessly.

No, we do not use templates. We create landing pages for businesses from scratch.

Depending on the requirements, we will analyze and provide a reasonable turnaround time before you agree to the project implementation.

SEO landing pages are great for organic traffic and improving your website's visibility, while PPC landing pages can help you quickly generate leads and conversions. Understanding the difference between these two types of pages is essential to determine which one is most suitable for your business.