Law firm PPC agency with proven results across competitive markets

Smart PPC advertising that generates a steady stream of high-quality leads

  • Transparent reporting of the complete PPC funnel (with exclusive lead analysis…)
  • Ongoing optimization of your PPC campaigns to improve your ROI
  • Conversion-driven landing page design
  • Flexible month-to-month plans
  • Responsive account management.

PPC Services India offers a range of law firm PPC services that are proven to work for your industry. Our PPC agency has helped many law firms, big and small, achieve their business goals with effective marketing strategies.

Get In the law firm PPC services proposal form for a free PPC audit of your law firm’s website from our expert PPC team.

What is PPC for law firms?

PPC for law firms refers to the strategic planning, execution, management, and optimization of online paid search advertising campaigns launched by attorneys and law firms.

It involves leveraging digital platforms like Google Search and social media networks to drive targeted traffic to a law firm’s website or landing pages.

PPC for lawyers is one way to grow a legal practice. This guide covers everything you need to know to create impactful law firm PPC campaigns.

Pay-per-click (PPC) is a digital marketing strategy that allows lawyers to display their ads on Google (and other search engines).

Our Pay-per-click (PPC) for Lawyers guide covers everything your law firm needs to start a Google Adwords campaign today. PPC for lawyers is when law firms and lawyers use online advertising to promote their legal services.

The most popular law firm PPC platform is Google Ads, but Microsoft Advertising (formerly Bing Ads) is also a great option to reach prospective clients. PPC (pay-per-click) marketing is one of the quickest ways that lawyers generate high quality leads. Unlike SEO (search engine optimization), you can use PPC Services India. Whether you're looking to expand into new practice areas, grow your client roster or simply get the phones ringing, PPC Services India PPC for Lawyers can help.

What are the benefits of using PPC ads for law firms?

Implementing a robust PPC marketing strategy offers several key benefits for lawyers and law firms seeking to grow their online presence and attract new clients.

Here’s an overview of the other benefits of PPC for law firms:

Enhanced online visibility

By leveraging PPC advertising, your law firm can secure the coveted top positions on search engine results pages (SERPs) which can often be very difficult or nearly impossible to reach with search engine optimization (SEO) strategies. This will increase your online visibility and brand exposure. You then reach more potential clients at the precise moment they are actively seeking legal services, enhancing the likelihood of conversions.

Targeted audience reach

PPC campaigns allow your law firm to precisely target your ideal audience based on location, demographics, and search intent. Granular targeting ensures that your ads are displayed to potential clients who are most likely to engage with your services, resulting in higher-quality leads and increased conversion rates compared to other channels

Measurable results and ROI

A major plus of PPC for legal marketing is its inherent measurability. Robust tracking and analytics tools built into the platforms mean you can get detailed reports that outline the performance of your campaigns. This includes key metrics such as CTR, conversion rates, and CPI. The data then allows you to continuously optimize your campaigns for maximum return on investment.

Understanding PPC Advertising for Law Firms

If you haven’t used pay-per-click advertising for your law firm, this is an advertisement that you only pay for when someone clicks on the ad. Relevant keywords are chosen and maximum bids are set so that when a search is performed and you have a winning bid, your ad gets top placement above search results. In a highly competitive market, this increase in visibility with targeted ad campaigns is incredibly effective and offers one of the best returns on investment in marketing.

The most popular law firm PPC platform is Google Ads, but Microsoft Advertising (formerly Bing Ads) is also a great option to reach prospective clients. Social media advertising, such as sponsored posts on Instagram and Facebook also fall under pay-per-click ads.

PPC for Attorneys, Lawyers & Law Firms: Maximize your leads

Targeted paid advertising campaigns to drive leads and grow your practice.

Get new clients through paid ads. We offer PPC management for law firms and attorneys including Google Ads, Facebook Ads, and Microsoft Advertising. The paid advertising landscape for lawyers is competitive and cutthroat. PPC Services India delivers excellent, intelligent PPC for law firms. We can help with any form of paid advertising as part of its law firm PPC services. Whether it’s native advertising, display ads or remarketing, our PPC agency law firm will discuss it with you and offer our expert advice and assistance. To maximize your ad budget and still get great results, our law firm PPC company performs split testing.

Law Firm PPC Services

Proven track record of high-performing PPC for Lawyers. Get a free estimate and see the case studies on our Law Firm PPC services. Moreover, Our law firm PPC services can be highly targeted and customized to meet your specific needs and goals.

Our PPC services for law firms include:

  • A PPC audit – reviewing current campaigns and performance
  • Competitive analysis – researching the current competitor landscape
  • Customized PPC strategy – a tailor-made strategy built just for your
  • Market and keyword research – deep-diving into the current industry and finding the keywords that will be most beneficial to target
  • Ad copy – creating compelling, targeting ad messaging 
  • Bid management – ensuring you get the most out of your budget and campaigns
  • Conversion tracking – monitoring progress and A/B testing
  • Landing pages – building effective landing pages to increase conversion rates
  • Ongoing campaign optimization – analyzing performance and optimizing efforts as needed

At PPC Services India, we offer comprehensive law firm PPC management services specifically designed to meet the unique needs of attorneys. Our holistic approach ensures that your PPC campaigns are strategically aligned with your firm’s goals, delivering maximum return on ad spend.

Lawyer PPC Agency

Our expert PPC agency offers law firm PPC services to help you target the right clients and generate quick results.

It is an advertising technique that can be easily customised to meet the needs of your brand, and it can be employed across all of your website landing pages, social media profiles and email marketing campaigns.

As a lawyer, you deal with many moving parts each day. Producing a successful PPC campaign – something our law firm PPC agency can handle while you focus on your legal practice.

Grow Your Law Practice With Our Law Firm PPC Services

PPC, or pay-per-click advertising, is an incredibly powerful tactic that lawyers of any practice area and of all sizes can use.

Lawyer PPC services can help bring more qualified leads to your website through targeted ads that use relevant keywords to your practice.

As there are so many moving parts in paid search advertising, it’s essential that you have a team of law firm PPC experts running and overseeing your campaigns. This is exactly what you can expect from PPC Services India.

Law firm PPC agency with proven results across competitive markets

Smart PPC advertising that generates a steady stream of high-quality leads

  • Transparent reporting of the complete PPC funnel (with exclusive lead analysis…)
  • Ongoing optimization of your PPC campaigns to improve your ROI
  • Conversion-driven landing page design
  • Flexible month-to-month plans
  • Responsive account management.

Proven PPC Agency to Help Your Law Firm Get More Leads And Cases

Proven paid search strategies for your Law Firm to reduce costs and uncover additional profitable traffic focusing on leads through Google Ads, Bing, Facebook, and more ad platforms.

You’re a legal eagle, and you’re eager to grow your business and find new clients. Traditional ways of expanding your clientele — print or television ads, fliers, billboards — are a thing of the past and will not get you the ROI anymore. Today, you need to run successful paid search and digital marketing campaigns in order to grow.

You’re a thoroughly modernized law firm, so you’ve turned to paid online campaigns… and found a cutthroat, extremely competitive marketplace with several law firms bidding for top spots on Google. PPC for lawyers is not easy; lawyer and attorney-related keywords are in fact some of the most expensive on Google. If you are not seeing the ROI, it doesn’t mean you should give up. It just means you should partner with an expert agency who knows how to optimize paid campaigns for a law firm like yours.

Unlike many other attorney marketing agencies, we don’t just set up your campaign and let it run. We continuously monitor the Google Ads numbers and Analytics and accordingly optimize the campaign on day to day basis to produce results that will keep you ahead of the competition. We take results very seriously and leave no stone unturned to ensure your law firm achieves the very best results and you get the max return on your advertising investment.

PPC Services India is recognized by Google as a Premier Adwords Partner, which says a lot about our capability and the path-breaking results we have achieved. Our team has decades of combined experience under our belts when it comes to PPC campaigns, and we’ve solved countless problems for clients while working on paid campaigns from Google AdWords and Facebook to LinkedIn. We don’t just create and execute PPC campaigns for law firms like yours, we also design and build smart, compelling custom landing pages, ensuring messaging is aligned to build your brand and convert leads into clients.

10 Proven Strategies for lawyer PPC

Getting great results from your PPC ad campaigns might not happen right away. Oftentimes, it requires trial and error, and a lot of experimentation. It also has a technical aspect, which makes it more challenging than other online marketing efforts.

Create a sound PPC marketing strategy

Before embarking on creating PPC ad campaigns for your law firm, you need to have a clear goal and a timeline of when you’ll achieve them.

You can ask yourself the following questions while writing down your strategy for your law firm PPC campaigns.

  • What do I want to achieve with PPC ads?
  • Who is my target audience?
  • What one message do I want to promote about my law firm?
  • Which legal services am I going to advertise?
  • How much is my PPC budget?
  • How do I track performance and results?
  • Who do I work with?

These are just some of the many questions you may come up with when writing your PPC marketing strategy. Discuss this with your law firm’s marketing team to make sure you are aligned with the goals you want to reach with your PPC campaigns.

Target the right keywords

Keyword research is the first step to discovering and selecting which targeted keywords you want to use in your PPC campaigns. A free tool like Google Keyword Planner can help you conduct keyword research for your PPC campaign.

You can type one specific keyword like “car accident lawyer” for a personal injury PPC campaign and let it generate more keyword ideas based on your initial keyword.

Choosing the right targeted keywords is crucial to a law firm PPC campaign. However, most law firms make the mistake of targeting the wrong keywords in their Google ad campaign, some of them with high CPCs. This is to be avoided when creating law firm PPC ads, especially in the beginning.

A best practice for an effective PPC campaign is to use long-tail keywords, which means these are extremely specific keywords. You might get better conversions for your PPC campaigns with a keyword like “best divorce lawyer near me” than simply “divorce lawyers.”

Create ads for your target audience

As a law firm offering different legal services, you need to consider a target audience for your PPC advertising campaigns. If you practice family law with several practice areas like divorce, child custody, and adoption, then you’ll need to create separate ads for each of them.

You can organize related PPC ads into an ad group, and name them according to how they are categorized.

Aim for lower CPC for your PPC ads

After a few weeks of running your law firm’s PPC campaigns, you’ll need to monitor your ad’s performance and decrease their CPCs. We recommend running your PPC campaign advertising for 2 weeks to 3 months to get enough data.

With the needed data, you can identify specific keywords in your law firm PPC ads that are not performing and either pause or lower their bids. Inversely, you’ll need to increase your bids for high-performing PPC campaign ads.

Use location when targeting your audience

Google Ads have a feature that lets you create a targeted audience for your PPC marketing campaign based on your ideal client. When setting up a PPC ad, you can zero in on a location, or a number of locations, where you want your ads to be shown.

Write compelling copy for your ads

Whether you’re creating text or image ads for your law firm PPC advertising content, your ad copy should grab the attention of potential clients and compel them to click. If your law firm does not have the resource to write ad copy, consider hiring a content marketing agency for your PPC marketing campaigns.

Make sure your landing page converts

Getting prospective clients to click on your PPC ad campaign is just half the work done. A successful law firm’s PPC campaign should convert potential clients into new clients. This is why a conversion-focused landing page is key to revenue-generating ads for your law firm. Your law firm’s landing page should be a continuation of your PPC campaign ad and lead the potential clients to the next step.

Conduct A/B Tests on your PPC ad campaigns

A/B tests are mostly done with any digital marketing campaign, including web design and email marketing. For PPC advertising, running A/B tests is when two or more versions of ads run at the same time and their results are compared over time.

Track your PPC advertising results

To know if your PPC advertising campaigns are generating revenue and paying clients for your law firm, you’ll need a system to track and analyze ad performance.

Frequently Asked Questions

Pay-per-click (PPC) is a method of digital advertising for businesses (including law firms) where they pay a certain amount (that they set) each time someone clicks their ads online.

PPC for lawyers is when law firms and lawyers use online advertising to promote their legal services. One of the most popular PPC advertising platforms is Google Ads (formerly Google Adwords). When setting up PPC for lawyers on Google Ads, the ads appear on Google’s Search and Display Networks, including Google’s search engine and other platforms like YouTube (video ads) and Gmail.

If you’re looking to advertise on Google, Google Ads can make a powerful difference in a law firm. These ads have the potential to reach the right clients at exactly the right time—bringing in a consistent stream of business.

But don’t worry—you won’t be on your own as you begin your journey to embrace PPC for law firms.

If you’re looking to advertise on Google, Google Ads can make a powerful difference in a law firm. These ads have the potential to reach the right clients at exactly the right time—bringing in a consistent stream of business.

Google AdWords for lawyers is a monstrously competitive environment, with keywords for attorneys and law firms typically being more expensive than the vast majority of other industries. However, a well executed PPC campaign can be the thing that lets smaller law firms stand out from the crowd and compete with larger organizations — but the difference between a great PPC campaign and a mediocre one could be thousands of dollars spent for very little ROI.

There are many types of digital advertising out there, so what makes law firm PPC services so effective? For attorneys that are looking to grow their practice by using digital marketing, there are many benefits to utilizing PPC.

Immediate Impact: Once your PPC campaign has been rolled out, your ads will immediately start appearing. This means that you don’t have to wait to start seeing results of your marketing.

Audience Targeting: Paid campaigns will allow you to utilize very specific targeting criteria. Your law firm can target users by geography, age, demographics, device and many other factors. This ensures that you have control over the types of audiences seeing your ads.

Measure ROI: Unlike many other marketing channels, attorney  PPC allows you to more easily measure the ROI of your campaign. You’ll be able to easily measure core KPIs such as conversions, spend, traffic and more.

Pay-per-click (PPC) is a method of digital advertising for businesses (including law firms) where they pay a certain amount (that they set) each time someone clicks their ads online. PPC for lawyers is when law firms and lawyers use online advertising to promote their legal services.

65% of people click on ads when making a purchase. Pay-per-click ads are widely successful forms of online marketing, offering quick results and reliable results. Law firm PPC will help your legal practice gain greater foot traffic with an increased conversion rate and greater brand authority on search engines like Google or Bing. Under lawyer pay per click, you will pay for each click that your ads receive-anywhere from a few cents to a few dollars. PPC functions in all styles vary from platform to platform, but the core similarity is that marketers bid for keywords and pay for ads to appear in SERPs, webpages, and more. At PPC Services India, our law firm marketing experts create data-driven PPC campaigns to help you reach desired audiences and generate website traffic. We develop creatively compelling ads built around the entire purpose of helping your law firm grow online with a range of ad styles that are built around your specific goals by:

  • Creating exact match and phrase match keywords to tailor the focus of your campaigns and increase the number of clicks from people looking for your legal services.
  • Scheduling your ad to run when your target audience is most likely to view it.
  • Creating your ad reach strategy by offering your ads to reach by demographic information like age, income level, territory, and more.
  • Conducting great keyword research by choosing the best phrases and terms to drive traffic to your site at the right point for your legal practice.

In 2021, PPC ranked one of the top three best channels for high-volume lead generation. With people turning to online sources when searching for legal services, law firm PPC ads are an excellent way to reach potential clients and bring new business and allow you to sharpen your marketing efforts to improve client acquisition.

From creating your PPC strategies to monitoring your google ads for law firms websites to detailed reporting using tools and data from Google, we’ve got you covered. So leave your PPC marketing woes to our in-house PPC marketing for attorneys experts. We’ve helped hundreds of clients scale their ROI with our performance-driven strategies.

Some factors you can consider include: a track record of managing ads for lawyers and complete transparency in sharing what happens in your complete PPC funnel (from conducting keyword research to crafting a PPC ad to the keywords driving leads for you). PPC provides fast results, is easy to teach, and adjusts to fit your ad campaign needs. A lawyer PPC agency will help you place your ads to target search interests with the intent to channel prospective clients through the marketing funnel by engaging them online and driving them to your website for engagement. While word of mouth and referrals of PPC agencies are prevalent in the industry still, there’s no quicker way to get access to the best lawyers PPC Providers than online. When you come across a PPC marketing for attorneys, examine the specific services they offer. At PPC Services India, our team of attorney marketing experts augments your law firm’s branding to catch fire across search networks using strategic pay-per-click. So whether your firm is planning to implement lawyer video marketing advertisements across YouTube, you need to spread the word on your legal services; our PPC experts will build a cost-effective campaign to achieve your objectives.

While this depends on your law firm’s budget, it’s generally best to take an extremely targeted approach with your paid media ads. You’ll want to understand who your customers are, where they’re located and exactly which practice areas you want to target.

Through testing, you’ll be able to understand what the most powerful targeting options are for connecting with your core customers.

Choosing between SEO and PPC depends entirely on your business goal. For law firms looking to lower their customer acquisition costs and that have a longer time horizon, SEO is the best way to go. With SEO there is no direct cost to your practice for receiving traffic, however it takes longer to see results.

For practices looking for immediate increases in leads and consultations, PPC is the better option.

There's no fixed amount for how much PPC campaigns cost, as it all depends on your bid and budget. In general, a single PPC ad can cost from as low as $5 to as high as $300 per click.

PPC SERVICES : Drive Sales With PPC Management Services

Pay-per-click (PPC) management services provide a professional service to manage your PPC campaign and strategy for a set fee.

Pay-Per-Click (PPC) Management Services

PPC Management Services

Pay-Per-Click (PPC) management services are a form of advertising in which a service provider is hired to run advertisements on search engines, social media platforms, and other relevant channels in order to drive traffic to a website through click-through rates and/or website visits. A Pay-Per-Click management agency is aware of the objectives of its client and is committed to helping them reach their buyers, regardless of whether they are running Google Ads, Facebook Ads, or other forms of advertising.

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Remarketing Ads
Pay-Per-Click (PPC) Management Services

Remarketing Ads

Ads for remarketing are displayed to people who have visited your website and expressed interest in buying. With accurate audience segmentation and analytics, we can show you the ads for real-time products that people have actually viewed. With such a high-intent audience, our strategic remarketing strategy is perfect for following up.

Google Shopping Ads
Pay-Per-Click (PPC) Management Services

Google Shopping Ads

Google Shopping Ads (also known as Google PLA Ads or Google Shopping Ads) are an ideal tool for ecommerce and online retail businesses, as they are displayed in the carousel above the natural search results and in the shopping section of Google's GDN. This allows ecommerce companies to quickly rank their products at the forefront of Google's search results pages.

In-stream Ads
Pay-Per-Click (PPC) Management Services

In-stream Ads

In-stream advertisements are also referred to as YouTube ads. Pay-per-click (PPC) ads are displayed on the search results page of YouTube, on YouTube videos, and on Display Network video partners. YouTube ads showcase your brand in a distinctive and memorable manner. In-stream ads have recently been introduced on Facebook, enabling businesses to position advertisements in the optimal slots and natural interruptions in video content.

Local Services Ads
Pay-Per-Click (PPC) Management Services

Local Services Ads

Local service ads work on a pay-per-click (PPC) model. That means you’re not paying for clicks that aren’t leads. Local service advertising is only available in a handful of markets. HVAC company, electrician, plumber and locksmith are just a few examples. Our local service PPC firm works with local providers to increase the visibility of their businesses to their target audience.

Gmail Sponsored Promotions (GSP)
Pay-Per-Click (PPC) Management Services

Gmail Sponsored Promotions (GSP)

One of the most widely used forms of advertising in Gmail is GSP, which was launched in 2015. GSP (Gmail Sponsored Promotion) allows recipients to send a customised message to a specific recipient. GSP is a form of advertising provided by Google, which is advertising that is placed directly in the inbox of the Gmail user.