PPC for Lead Generation: fill the sales pipeline with a growth-driven strategy

PPC lead generation helps marketers fill the pipeline & make data-driven decisions. Our contracts have everything needed to generate leads for your website. PPC lead generation is one of the fastest and most cost-effective ways to fill your sales pipeline. Our growth-driven lead generation strategies are designed to improve sales and empower marketers to make data-driven decisions.

Are you wondering if PPC lead generation is right for your website? Answer a few quick questions and we’ll schedule a call to discuss how pay-per-click advertising can help YOU reach your marketing goals.

We’re PPC lead generation experts – boosting paid campaign ROI by 300%+.

  • A Google Partner team certified in Ads, Shopping & more
  • Lead-gen & B2B focused PPC strategies that drive leads
  • Detailed monthly lead generation reports

PPC for lead generation: the PPCService process

Our digital advertising contracts include everything you need to generate more leads from your website, without a long-term commitment.


Our PPC management process begins with a detailed intake survey and discovery session with you and your team.

  • You’ll share with us detailed information about your business offerings, goals, and target audience.
  • From there we research which platforms will be most effective for your message, market, and budget.

Lead Generation KPIs

Working with your team, we better understand and define your Key Performance Indicators for lead generation PPC:

  • Return on Investment (ROI)
  • Return on Ad Spend (ROAS)
  • Revenue or Sales
  • Leads / Conversions
  • Cost Per Conversion

Lead Generation Strategy

Once KPIs are defined, we create your lead generation strategy and plan for ongoing PPC management.

  • Your campaigns are managed by career digital advertising experts (each with 10 years+ of experience), not an automated system. 
  • We actively monitor your accounts to increase the performance of your ad budget while preventing lags in visibility.
  • Your campaigns are regularly optimized, and we continually make recommendations to not only keep your ads fresh, but to maximize your ROI.

Monthly PPC Reporting

Understand how each of your PPC campaigns perform against your business goals with custom reports and dashboards.

  • Once a month, we’ll review with you a custom report along with a real-time dashboard tailored to your specific business goals and unique needs.
  • You’ll be able to track the success of your campaigns and make informed decisions on your overall strategy.

Who PPC Lead Gen Works For

A common misperception is that PPC is only for e-commerce websites, but that’s not the case at all. PPC is a highly effective channel for websites and companies doing online lead generation.

Lead generation (often referred to as “lead gen”) is a requirement for businesses that can’t or won’t do business with just anyone. There’s usually a prequalification and information-exchange period that takes place so the company and consumer can make decisions based on information.

Lead-gen business characteristics might include:

  • Trial periods
  • Approval and denial processes
  • Long sales cycles  because of the complex nature of the product or service
  • Price quotes

Drive More Leads To Your Website Through PPC

If you’re reading this, your business could probably use more leads. What business couldn’t use more leads coming in through their website? Surprisingly, the majority of companies we work with are more interested in improving the quality of inbound leads than the quantity. At PPC Services India, we focus on improving the quality of your PPC leads before we work on getting you more leads. The idea is to make your campaign scaleable before throwing more money at the wall to see what sticks. After all, your PPC traffic is bought and paid traffic, so why should you settle for subpar quality? You shouldn’t. Talk with our PPC lead-gen experts today for a free quote.

Increased Lead Quantity

Developing a long-term relationship allows us to become part of your team and understand your business goals.

Improved Lead Quality

Our PPC campaigns are focused on ROI, meaning delivering a 5-to-1+ return is always our goal.

Results-Oriented Lead Generation

We'll talk with you throughout the month and also provide a detailed report outlined everything we've optimized.

The benefits of using PPC for lead generation

PPC campaigns can quickly generate qualified leads by serving ads to the audiences most likely to convert. Whether you’re targeting the first page of the Google search results or the LinkedIn feed of top decision makers, PPC lead generation can improve the online presence of B2B companies and help fill their sales pipelines. Your PPC campaigns are managed by industry experts who take the time to understand your business and goals. Unlike other agencies, at PPC Services India your PPC ad management and optimization are done by actual people — not an automated system — to maximize ROI and keep ads performing well. We’ve been managing digital advertising campaigns since 2010. We are a Google Partner and a Microsoft Advertising Partner. All of our accounts are managed by career experts who take the time to understand your business and goals, rather than an automated system.

Benefits of PPC for Lead Generation:

  • Attract visitors who are looking for what you offer
  • Achieve immediate keyword rankings and traffic
  • Bid on various stages of the funnel
  • Control the message for each funnel stage
  • See what people are searching for and craft your message to their needs
  • Know more about your leads and their behavior
  • Track ROI down to the penny
  • Grow your database of leads and market to them with other methods

Best practices for effective PPC lead generation

Want to create winning PPC campaigns that drive you more revenue and sales? Here are some best practices to stick to when it comes to creating your PPC lead generation campaigns.

Our favourite ways to develop your PPC lead generation is:

  • Keyword research
  • CTAs and new copy
  • Optimised landing pages
  • Attribution and revenue tracking

Drive more qualified PPC leads with a top-notch PPC campaign

PPC Services India has a team of PPC managers who know all the strategies and nuances to generating leads with PPC campaigns. We’ve worked wonders for our clients in the past, and we strive every day to exceed our clients’ expectations. When you partner with us, we’ll do the same for you!

Do you want to get more customers from PPC lead generation campaigns? Contact us today so we can help you make it happen with our PPC services!

Frequently Asked Questions

You know what lead generation is right?

It’s the method of creating leads ready for your sales team to nurture into sales. Lead generation as a whole can be achieved with any or a mix of marketing channels.

PPC lead generation is the art of creating leads through pay-per-click advertising. With ad placement available on search engines like Google, Bing and Yahoo, you can create highly targeted adverts and use these to drive traffic that converts. This guide will run you through everything you need to know to master the art of PPC lead generation. So, if you’re testing the waters or you’re a seasoned advertiser, keep reading to learn how it can impact your bottom line.

PPC Campaign Audit and Setup

First, we’ll audit your PPC campaigns to identify strengths and weaknesses. As we learn about your company and existing PPC campaigns.

Extensive Keyword Research and Planning

Many PPC campaigns do not target the right keywords, or they do not configure the campaign ideally in a way that ensures only lucrative keywords are bid on consistently. When run by a professional PPC management company, you can expect significantly higher conversion rates and lower CPC for your PPC campaigns, regardless of the platform or source of paid traffic.

Paid Traffic Landing Page Design

By developing landing pages specific to your PPC campaigns, you can expect massive improvements to CRO. This also helps lower your CPC via increased relevancy to your target keywords. As an eCommerce-focused digital marketing agency, PPC Services India offers a seasoned team of designers, developers, and marketers. In other words, we have everything we need right here in-house to develop high-performing landing pages to increase the quality and quantity of your inbound leads.

B2B Lead Generation

For B2B companies looking to improve lead quality or increase lead quantity, paid traffic remains an effective strategy. Let’s talk about how we can help your B2B company get better leads today!

After deciding you’d like to lower your cost-per-click and get better ROI on your paid ad spend with ppc landing pages, it’s all about creating them. Based on what we typically see with our customers, the best PPC landing pages contain 5 key elements:

  1. Set up proper URL tracking
  2. Determine where your opportunities are coming from
  3. Segment your campaigns into many groups
  4. Target relevant keywords
  5. Filter out irrelevant keywords
  6. Use ad copy to pre-qualify visitors
  7. Develop tailored landing pages for your ad groups

The biggest benefit to implementing pay-per-click advertising in your lead generation strategy is its relative affordability. In most cases, it's free to sign up and get started, so long as you have a small budget to spend on paid ads each month.

The formula for cost per lead is simple. Just take your total marketing spend and divide it by the total number of new leads. This will give you your cost per lead (CPL). You need to be sure to calculate your number of leads and marketing spend within the same timeframe to ensure your result is accurate.

PPC SERVICES : Drive Sales With PPC Management Services

Pay-per-click (PPC) management services provide a professional service to manage your PPC campaign and strategy for a set fee.

Pay-Per-Click (PPC) Management Services

PPC Management Services

Pay-Per-Click (PPC) management services are a form of advertising in which a service provider is hired to run advertisements on search engines, social media platforms, and other relevant channels in order to drive traffic to a website through click-through rates and/or website visits. A Pay-Per-Click management agency is aware of the objectives of its client and is committed to helping them reach their buyers, regardless of whether they are running Google Ads, Facebook Ads, or other forms of advertising.

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Remarketing Ads
Pay-Per-Click (PPC) Management Services

Remarketing Ads

Ads for remarketing are displayed to people who have visited your website and expressed interest in buying. With accurate audience segmentation and analytics, we can show you the ads for real-time products that people have actually viewed. With such a high-intent audience, our strategic remarketing strategy is perfect for following up.

Google Shopping Ads
Pay-Per-Click (PPC) Management Services

Google Shopping Ads

Google Shopping Ads (also known as Google PLA Ads or Google Shopping Ads) are an ideal tool for ecommerce and online retail businesses, as they are displayed in the carousel above the natural search results and in the shopping section of Google's GDN. This allows ecommerce companies to quickly rank their products at the forefront of Google's search results pages.

In-stream Ads
Pay-Per-Click (PPC) Management Services

In-stream Ads

In-stream advertisements are also referred to as YouTube ads. Pay-per-click (PPC) ads are displayed on the search results page of YouTube, on YouTube videos, and on Display Network video partners. YouTube ads showcase your brand in a distinctive and memorable manner. In-stream ads have recently been introduced on Facebook, enabling businesses to position advertisements in the optimal slots and natural interruptions in video content.

Local Services Ads
Pay-Per-Click (PPC) Management Services

Local Services Ads

Local service ads work on a pay-per-click (PPC) model. That means you’re not paying for clicks that aren’t leads. Local service advertising is only available in a handful of markets. HVAC company, electrician, plumber and locksmith are just a few examples. Our local service PPC firm works with local providers to increase the visibility of their businesses to their target audience.

Gmail Sponsored Promotions (GSP)
Pay-Per-Click (PPC) Management Services

Gmail Sponsored Promotions (GSP)

One of the most widely used forms of advertising in Gmail is GSP, which was launched in 2015. GSP (Gmail Sponsored Promotion) allows recipients to send a customised message to a specific recipient. GSP is a form of advertising provided by Google, which is advertising that is placed directly in the inbox of the Gmail user.