PPC for Lead Generation: fill the sales pipeline with a growth-driven strategy

You know what lead generation is right?

It’s the method of creating leads ready for your sales team to nurture into sales. Lead generation as a whole can be achieved with any or a mix of marketing channels.

PPC lead generation is the art of creating leads through pay-per-click advertising. With ad placement available on search engines like Google, Bing and Yahoo, you can create highly targeted adverts and use these to drive traffic that converts. This guide will run you through everything you need to know to master the art of PPC lead generation. So, if you’re testing the waters or you’re a seasoned advertiser, keep reading to learn how it can impact your bottom line.

PPC Campaign Audit and Setup

First, we’ll audit your PPC campaigns to identify strengths and weaknesses. As we learn about your company and existing PPC campaigns.

Extensive Keyword Research and Planning

Many PPC campaigns do not target the right keywords, or they do not configure the campaign ideally in a way that ensures only lucrative keywords are bid on consistently. When run by a professional PPC management company, you can expect significantly higher conversion rates and lower CPC for your PPC campaigns, regardless of the platform or source of paid traffic.

Paid Traffic Landing Page Design

By developing landing pages specific to your PPC campaigns, you can expect massive improvements to CRO. This also helps lower your CPC via increased relevancy to your target keywords. As an eCommerce-focused digital marketing agency, PPC Services India offers a seasoned team of designers, developers, and marketers. In other words, we have everything we need right here in-house to develop high-performing landing pages to increase the quality and quantity of your inbound leads.

B2B Lead Generation

For B2B companies looking to improve lead quality or increase lead quantity, paid traffic remains an effective strategy. Let’s talk about how we can help your B2B company get better leads today!

After deciding you’d like to lower your cost-per-click and get better ROI on your paid ad spend with ppc landing pages, it’s all about creating them. Based on what we typically see with our customers, the best PPC landing pages contain 5 key elements:

1. Set up proper URL tracking
2. Determine where your opportunities are coming from
3. Segment your campaigns into many groups
4. Target relevant keywords
5. Filter out irrelevant keywords
6. Use ad copy to pre-qualify visitors
7. Develop tailored landing pages for your ad groups

The formula for cost per lead is simple. Just take your total marketing spend and divide it by the total number of new leads. This will give you your cost per lead (CPL). You need to be sure to calculate your number of leads and marketing spend within the same timeframe to ensure your result is accurate.