LinkedIn advertising services imply several “layers” of work that are interconnected. In this section, you’ll find out about what a LinkedIn advertising agency offers and what you should expect from this partnership. And it all starts with…
LinkedIn Advertising Strategy
No matter what kind of advertising you need, the first thing you should always define is strategy. How are you going to proceed and why?
In order to figure this out, you need to evaluate your current challenges and strengths. What are the things your company does best? What could be improved? What kind of clients or leads do you need and when?
Once you have asked all these questions to yourself and replied confidently, you can proceed with setting up a plan for your LinkedIn advertising activities.
The right digital media agency for you will understand your needs and customer pain points through an assessment of your business. Then, how are you going to fix what is broken and maintain what is working?
That’s what LinkedIn advertising strategy is for. Find out what do you need, and make it happen.
LinkedIn Ad Development
Now, it’s time to get creative. Ad content development consists of creating content for your banners. This means, putting together design (images content) and copy (written content).
You want to make your adverts compelling, your CTAs engaging. Every bit of this marketing content process needs to be done thinking on results: will this ad resonate with my audience? Does this piece of advertising reflect what my brand does and the problem we solve?
If the answer to both these questions is yes, you’re on the right path.
LinkedIn Ad management and Optimization
Now, no matter how good an ad is, i can always be improved. Also, as you evaluate results, it might seem that you should change your strategy. All of this is normal: optimization and management are a great part of LinkedIn advertising services.
Most optimization and management performed on LinkedIn ads are based on analytics. This takes us to the last service your LinkedIn advertising agency should have: reporting.
As with any digital marketing campaign, reporting is more often than not the crux of your constant iteration.
A good LinkedIn agency will provide you with a report that includes not only data and rates (you could find that on LinkedIn, after all) but also explains how to optimize, improve, increase ROI and reiterate in the long term.