PPC (Pay Per Click) advertising or, paid ads, refer to ads created to list in search engines. Google Ads is the leading PPC channel for most businesses’ digital marketing strategies. Google Ads is a well-established tool that has an industry built around it. Elaborate SaaS tools and PPC agencies are well developed because so many people turn to PPC to drive their business goals.
The ability to advertise for almost any search query is a powerful tool as users turn to search engines first to answer their questions. In less than a few hours, and with enough budget, you can begin sending relevant traffic to your site. This is helpful for time-sensitive initiatives such as a seasonal campaign, a product launch, or a company opening. In addition to sending traffic to your site, a well-planned PPC program will also improve the quality of your site. As your quality increases, so does your ‘quality score’. A high-quality score indicates a more competitive site and decreases your PPC costs!