Pest Control Pay Per Click (PPC) Agency
PPC management for your pest control company. Let PPC Services India help your company get outstanding Google Ads campaign results. Get a free PPC consultation today.
Pay-Per-Click / PPC management for your pest control company includes strategy, implementation, reporting, and more. Request a free PPC consultation.
A Leader In Pest Control Marketing. At PPC Services India, we provide PPC management services for pest control companies, exterminators, and wildlife control companies
Let us make the most of your ad spend with our Pest Control PPC services! Contact our Google Ad specialized team today!
Frequently Asked Questions
PPC stands for “pay-per-click,” and it’s a form of digital advertising where companies only pay when a searcher clicks on one of their ads. Other names for this type of advertising include search engine marketing (SEM) and paid search. PPC can quickly drive traffic to your site, while boosting brand awareness. Platforms that sell PPC advertising include Google, Bing, YouTube, Pinterest, Facebook, and Twitter.
PPC campaigns are designed to deliver specific benefits, including:
- Brand awareness: First, a paid ad gets seen and, every time that happens, brand recognition is being built among users. This is true, even when it doesn’t get clicks. There isn’t a way to measure how many people simply see your ad, but having it near the top of the page is still an opportunity to promote your brand as one of quality. That’s something we know from traditional advertising and marketing.
- Accessibility: Because every company has equal access to Google Ads, this form of digital marketing really is a great equalizer. This means that an ad for your pest control company can appear right next to a global brand’s ad and, because it doesn’t have to cost much to get started, PPC does provide ease of accessibility for companies of nearly every size.
- Targeting qualified leads: Having traffic is one thing, while having the right traffic is the important thing. With PPC, you’ll have the ability to target audiences that will be more likely to notice your ads and then engage with them. With paid search, you can home in on an audience by time of day, location, device, age, and so forth. This is a key way that PPC is differentiated from SEO.
- Conversions: In the online world, each step that takes a prospect closer to your ultimate goal (likely, a purchase) is called a conversion. PPC ads guide prospects along that process, taking people to a landing page that can further reinforce your messaging and keep them on the conversion pathway, increasing the likelihood that they’ll convert. Signing up for your company’s email list is an example of a conversion.
- Data and insights: With paid search, you can gain important insights into competitor strategies, while also learning more about your own audiences. Slice, dice, test—and ultimately create a digital marketing strategy that really shines. As you examine patterns, behaviors, conversions, and more, you can use this information to boost other marketing efforts.
- If you’d like to find out what PPC management for pest control companies can do to help you meet your particular business needs, please get in touch.
It may not be for every business, but paid search is an efficient way to generate quality leads in a fairly short amount of time. When done right, it’s affordable, often making it worth the investment.
Our PPC Services India team can take an initial look at your situation and your budget estimate, and let you know if PPC would be a good option (or if it isn’t). Get in touch with us for a free consultation.
When selecting a PPC agency, use the same criteria as you would with any type of service provider:
- Technical expertise: Look for an agency with deep technical skills. Although there’s some art involved, it’s largely science based. Also look for an agency that keeps up with the ongoing changes of PPC because paid search continually evolves. Plus, the agency you choose should be highly skilled in creating ads and landing pages.
- Reputation: Take a two-pronged approach: ask for references and check out online reviews.
- Customization: Every element that makes your pest control business unique can play a role in your paid search strategy because PPC must be customized to each client’s business. What works for one location, for example, won’t necessarily work for another.
- Results: Nothing is more compelling than positive results an agency gets for clients, especially if they’re in the same industry as your business. So, ask an agency for this information. If you don’t get what you need, move on.
- Customer service: Ask for the contact information of your day-to-day contact and how easily available this person will be. Also ask how often reports will be sent to you, what they’ll include, and in what format. Paid search campaigns are complex and you’ll want comprehensive information about how yours is performing. It’s too easy for an agency to just provide part of the story.
- Contracts: Get information about the length of your contract. Many reputable PPC firms will operate on a month-by-month contract, while others will want a longer commitment. While a longer contract isn’t necessarily a red flag, that is a situation that is more favorable to the agency, rather than your pest control company.
Signing up is free and you’ll only pay when someone clicks on one of your Google Ads or when a phone call is triggered. Then, how much you’ll pay depends upon a variety of factors. The ultimate cost for this advertising will depend on your ad’s relevance, how much competition there is for the targeted keywords, and how many clicks you get. Different keywords have different costs, with some being so expensive that they’re just not worth using. If you’re new to paid search and would like to know more about how costs are determined, please give us a call.
PPC SERVICES : Drive Sales With PPC Management Services
Pay-per-click (PPC) management services provide a professional service to manage your PPC campaign and strategy for a set fee.
Pay-Per-Click (PPC) Management Services
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PPC Management Services
Pay-Per-Click (PPC) management services are a form of advertising in which a service provider is hired to run advertisements on search engines, social media platforms, and other relevant channels in order to drive traffic to a website through click-through rates and/or website visits. A Pay-Per-Click management agency is aware of the objectives of its client and is committed to helping them reach their buyers, regardless of whether they are running Google Ads, Facebook Ads, or other forms of advertising.
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Pay-Per-Click (PPC) Management Services
Remarketing Ads
Ads for remarketing are displayed to people who have visited your website and expressed interest in buying. With accurate audience segmentation and analytics, we can show you the ads for real-time products that people have actually viewed. With such a high-intent audience, our strategic remarketing strategy is perfect for following up.
Pay-Per-Click (PPC) Management Services
Google Shopping Ads
Google Shopping Ads (also known as Google PLA Ads or Google Shopping Ads) are an ideal tool for ecommerce and online retail businesses, as they are displayed in the carousel above the natural search results and in the shopping section of Google's GDN. This allows ecommerce companies to quickly rank their products at the forefront of Google's search results pages.
Pay-Per-Click (PPC) Management Services
In-stream Ads
In-stream advertisements are also referred to as YouTube ads. Pay-per-click (PPC) ads are displayed on the search results page of YouTube, on YouTube videos, and on Display Network video partners. YouTube ads showcase your brand in a distinctive and memorable manner. In-stream ads have recently been introduced on Facebook, enabling businesses to position advertisements in the optimal slots and natural interruptions in video content.
Pay-Per-Click (PPC) Management Services
Local Services Ads
Local service ads work on a pay-per-click (PPC) model. That means you’re not paying for clicks that aren’t leads. Local service advertising is only available in a handful of markets. HVAC company, electrician, plumber and locksmith are just a few examples. Our local service PPC firm works with local providers to increase the visibility of their businesses to their target audience.
Pay-Per-Click (PPC) Management Services
Gmail Sponsored Promotions (GSP)
One of the most widely used forms of advertising in Gmail is GSP, which was launched in 2015. GSP (Gmail Sponsored Promotion) allows recipients to send a customised message to a specific recipient. GSP is a form of advertising provided by Google, which is advertising that is placed directly in the inbox of the Gmail user.
