PPC for Plastic Surgeons

Plastic surgery PPC advertising is an online marketing system that only charges you when someone clicks on your ad.

Plastic Surgery and Cosmetic Surgery Paid Search Management. Generating More Patients Faster With Lower CPAs. Generate more leads using strategic pay-per-click advertising to grow your plastic surgery practice and online visibility. PPC Services India is a leading Plastic Surgery PPC Agency. We specialise in Google ads, Facebook Ads, and full range of Digital Marketing Services. Our plastic surgery PPC services can fill your plastic surgery practice with new patients fast and reliably. Request a free PPC quote today.

What is plastic surgery PPC?

Pay-Per-Click, or PPC for short, is the advertising model that ad platforms like Google Ads use to charge advertisers whenever their ad gets clicked. As its name suggests, if someone clicks on your ad, you pay; it’s that simple. You’ve likely seen these ads before, as they typically show in the top 3-4 spots of your search results.

PPC is an online advertising model that Google Ads uses to trigger website traffic. Plastic surgery PPC are ads that drive traffic to plastic surgery websites. And as the name suggests, advertisers pay only when someone clicks on their ad.

Being a marketing agency for plastic surgeons that has worked with both large and small practices over the past few years, we have collected valuable insights we’re going to pass on to you. In this article, we’ll cover the basics you need to know about advertising with Google and our top tips for optimizing your PPC for plastic surgery.

Plastic surgeon PPC campaigns are most commonly run through Google Ads. Google allows you to target your ads to particular keywords — search terms — to help you reach a relevant audience. After all, you don’t want to show ads on a search that has nothing to do with your practice. When you do PPC for plastic surgeons, you’re not the only plastic surgeon aiming to advertise your services. As a result, you’ll be bidding against other surgeons to rank for these keywords.

What is PPC Advertising for Plastic Surgeons?

Plastic surgeons need the best online exposure to market their services and products. With PPC for plastic surgeons, they can present their brand to people actively looking for their services.

Pay-per-click (PPC) advertising helps you compete with top plastic surgeons using ads that appear at the top of search engine results pages (SERPs). This article tells you how to use PPC ads through:

In search engine results, the top spaces are reserved for advertisements that align with the search query. Those are the first results seen, and often, the first options you’ll click on. Those ads are examples of pay-per-click advertising.

  1. Defining your audience
  2. PPC keywords
  3. PPC bids
  4. Ads extensions
  5. Ad scores
  6. Mobile PPC
  7. Best posting times

When a PPC campaign starts, a digital marketing team creates a customized strategy of optimal keywords and maximum bid prices to put your ad in front of more potential clients increasing your traffic almost immediately. Best of all, you only pay when your ads are clicked on.

We continually monitor your results to make sure we have the right strategy in place and determine how we can improve performance while reducing your cost.

Plastic Surgeon Pay Per Click Management

Grow your practice faster with plastic surgery PPC

Grow your practice faster with plastic surgery PPC. No long-term annual contracts. Just plastic surgery lead generation strategies that deliver.

We deliver unbeatable ROI by leveraging efficient, scalable, and patient-centric paid search strategies. Our plastic surgery and cosmetic surgery PPC campaigns build and then capture demand, delivering high-quality leads to your website and turning your organization into a patient-generating machine.

PPC Services for Plastic Surgery Practices

One of the biggest challenges facing plastic surgeons is reaching potential clients to grow your business. Because more people are seeking healthcare professionals online, old methods of advertising simply don’t work anymore. Now, your best option for visibility is being at the top of the search engine rankings. What happens if you’re nowhere near the top or you’re buried a few pages back? By using pay-per-click or PPC advertising for plastic surgeons, you can still reach your target audience and attract new clients.

PPC Services India has provided expert digital marketing strategy to healthcare practices, including plastic surgeons. We understand your unique needs and work with you to create a customized campaign that will send your plastic surgery practice to the top of the search rankings and get your name in front of qualified patients.

Ready to start driving results through plastic surgeon PPC? We’d love to give you a hand! At PPC Services India, we’ve been driving results for over 10 years, and we know PPC for plastic surgery inside and out.

Keyword Research

Let our Google ads experts work their magic by analyzing online search keywords to help you identify high-volume keywords for optimizing your website, content, and digital ads.

PPC Copywriting

Elevate your PPC campaign with engaging copywriting and get more clicks than ever before. Collaborate with our team of creative experts to achieve your goals.

Bid Management

Maximize your returns by bidding on profitable keywords with the help of our PPC specialists. Our team guides you in bidding on keywords with the highest ROI potential.

Performance Analysis

Our team of PPC experts can help you drive traffic to your website by analyzing your PPC campaigns performance metrics and optimizing keyword strategies for the same.

Tracking Conversions

Gain valuable insights of campaign's performance from our PPC experts, who track and analyze each campaign attribution to provide valuable insights into clicks, CPL, and conversions.

Performance Reporting

As our partner client, you will get in-depth reports on the attribution performance of each PPC campaign. You will also get valuable insights that range from clicks to CPL to conversion.

Plastic Surgery and Cosmetic Surgery Paid Search Strategies That Bring High-Quality Leads Directly To Your Doorstep.

We deliver unbeatable ROI by leveraging efficient, scalable, and patient-centric paid search strategies. Our plastic surgery and cosmetic surgery PPC campaigns build and then capture demand, delivering high-quality leads to your website and turning your organization into a patient-generating machine.

There are plenty of people looking to get face lifts, liposuction, breast augmentation, nose reshaping, or eyelid lifts in an effort to enhance their looks and self-confidence, which brings a lot of competition within the cosmetic surgery industry.

Whether you realize it or not, people use online search engines as the first step in the search to find the best plastic surgeons closest to where they live. No matter what kind of plastic surgery you specialize in, you want to be noticed by being at the top of Google search results and with plastic surgery being one of the fastest growing medical industries in the United States, having a strong presence online is imperative.

The fastest, most efficient way to gain exposure and bring people in your area to your plastic surgery practice is by implementing a solid PPC strategy. But if you don’t know where to start, our plastic surgery PPC management company can help. Our dedicated cosmetic surgery PPC professionals know how to target the right keywords that attract new and qualified patients by using informative, eye-catching ad copy that amplifies your business and marketing message. But we don’t stop there- we will then optimize your website’s landing pages to make sure that those clicks convert into real dollars through booked appointments and giving patients the results they are after.

PPC Services India plastic surgeon PPC company has helped many businesses succeed with customized and effective marketing campaigns. Your practice is in the hands of plastic surgery PPC experts who care about your company. With PPC Services India PPC agency, you can expect to meet and even exceed your goals.

PPC Services India team members take time to talk to every client to learn more about their company and what they hope to achieve with help from a plastic surgeon PPC company. We believe this approach helps us create and deliver winning strategies that drive more leads and revenue to our clients.

Advantages of Using PPC For Plastic Surgery Marketing

There are valid reasons why AdWords and other pay-per-click programs are so widely used by medical professionals. When implemented correctly, the benefits of PPC advertising for plastic surgeons are immense.

  • Instantaneous visibility and traffic. While other traffic-generating methods like search engine optimization can take many months, PPC provides immediate results.
  • You only pay when someone clicks on ads. You don’t waste money paying for ads that your audience has no interest in.
  • Precision targeting. For example, you can target people based on location, age, gender, income, and other demographics.
  • Get measurable insight. You can test various strategies and quickly change your ads based on your results.

Why invest in PPC for your plastic surgery practice?

PPC delivers these benefits and more for plastic surgery practices:

  • High-quality leads: PPC zeroes in on prospects who are actively searching for your plastic surgery or medical spa services.
  • Controllable costs: Your costs per click can be reduced as ad relevance and quality scores are continuously improved.
  • Increased exposure: When your plastic surgery ads appear in search results pages, less space is available for competing practices.
  • Valuable insights: The data paid search can yield contains valuable insights to use in your practice’s other online marketing efforts.
  • Speed: You can quickly test how receptive prospective new patients would be to a new service.

Get More Patients to Your Plastic Surgery Practice with Effective PPC Advertising from PPC Services India

If you are looking for a marketing agency that has experience managing PPC for plastic surgeons, PPC Services India can help. Contact us today to get started.

Fill Your Plastic Surgery Appointment Calendar FAST With Pay-Per-Click

PPC is perfect for plastic surgery practices because you can reach prospective patients at their highest level of intent.

With PPC you bid on keyword searches most relevant to your services. Then, when someone searches, your ads show up on top. Our team of medically-focused PPC experts uses data, analytics, and our suite of competitive intelligence tools to identify your most valuable keywords. Then we create compelling ads and persuasive content highlighting your expertise, value, and competitive advantages, answering questions and solving problems. Doing so leads prospects down the pathway to becoming patients. “Click to call” options enable prospects to call your office for immediate scheduling.

Frequently Asked Questions

Incorporating plastic surgery PPC into your digital strategy could be a smart decision for your business. But there are a few things you need to keep in mind before you dive in and start spending your valuable advertising dollars. For starters, consider your plastic surgery practice’s overall goals. Will you be leveraging pay-per-click to boost website traffic, attract a unique audience, or generate more leads? If so, plastic surgery PPC would be an excellent way for businesses like yours to achieve these objectives and grow their business. If you are planning on launching a brand new practice, plastic surgery PPC is one of the most effective strategies worth considering at this stage. Since your plastic surgery company’s online visibility is crucial to your success, PPC’s precise targeting makes it easier for your business to spend its advertising dollars wisely while effectively reaching the right audience.

Realistically, there is no “one-size-fits-all” when it comes to a PPC campaign strategy. Our practice has been to split test campaigns to determine which works best for you. In some cases, the standard search campaign may deliver the best cost per lead, but in others not. While we have seen great success with the use of smart campaigns and performance max campaigns, there have been instances where they perform similarly to our control campaign.

Below are our top recommendations for optimizing your plastic surgery PPC.

Structure Your Campaigns and Ad Groups Around Keywords

Below are our top recommendations for optimizing your plastic surgery PPC.

Choosing the best plastic surgery keywords for your advertising campaigns can be challenging. Below are some tips that can help your practice identify the best plastic surgery keywords:

  • Perform keyword research. Use a keyword tool to identify the cost per click, traffic volume, and competitiveness of relevant keywords related to your plastic surgery business. Semrush, Moz Keyword Explorer, and Ahrefs are some of the most popular tools available.
  • Make sure the keywords you focus on are relevant to your business. If you’re running a plastic surgery practice, having your ads appear in a search for “dog food” will probably not be very effective. You might get away with it if you have a local presence and can attract local customers with this type of keyword. Still, if you’re an online operation, it will probably be better to focus on more directly related topics.
  • Include long-tail keywords.
  • Add negative keywords. Take advantage of your ability to precisely target traffic by specifying negative keywords in your campaign. This will help assure that your ads only show up in results that match the user’s intent. Adding negative keywords allows Google to filter your advertisements so they don’t appear in irrelevant results, and you don’t end up paying for interactions that will not improve your bottom line.
  • Be specific. The more specific you are regarding what kind of plastic surgery you offer and what procedures you perform, the better your chances of gaining relevant traffic from search engines. For example, suppose you’re a plastic surgeon who specializes in breast augmentation and breast lifts. You will want to make sure your business appears in results related to this keyword so that you can benefit from the traffic.

Plastic surgery ads are usually a combination of text and images. They often discuss a procedure or promote a service your business offers and how it can improve the lives of its users. Many plastic surgery practices use before-and-after photos of people who have done the procedure to help their business stand out from competitors.

There are also plastic surgery advertisements that may appear as a video. Since around 83 percent of consumers are more likely to share video content with their friends and loved ones, many plastic surgery practices use the power of video to promote testimonials or show off the amenities offered in their facility.

Pay-per-click (PPC) and search engine optimization (SEO) come with their own set of unique challenges and benefits. Below are some of the benefits of using plastic surgery PPC instead of plastic surgery SEO:

  • The results are immediate and highly measurable
  • No algorithm update can impact your results
  • Instant and attractive top-of-page placement in search results
  • Greater budget control
  • One-time setup
  • Precise audience targeting
  • Valuable insight for more effective campaign optimization

When it comes to SEO vs. PPC, try not to look at one as superior to the other. Instead, both can be leveraged to improve your plastic surgery practice’s online web presence.

Plastic surgery PPC and Local Services Ads are two different ways to advertise your plastic surgery business. They both have their pros and cons. One of the major differences between PPC and Google Local Services Ads (LSAs) is the payment model used. While a pay-per-click model powers PPC for plastic surgeons, local services ads adopt a pay-per-lead model. The biggest difference between pay-per-click and pay-per-lead is how costs are calculated. One requires an advertiser to pay for every click each of their ads receives, while the other only asks advertisers to pay for interactions that result in a user becoming a qualified lead.

Lastly, a major difference between PPC and LSAs is how they are ranked in search engines. Local services ads are generated based on a user’s proximity to the business at their search time. The closer your brick-and-mortar location is to the user, the higher it can appear in search results. PPC, on the other hand, uses keywords and search intent to help Google decide if your plastic surgery ads will be relevant to the user or not.

Yes, you can manage your pay-per-click efforts on your own. Before you get ready to tackle all the work that is ahead of you, there are a few crucial steps that are essential for managing PPC campaigns:

The answer to this question will depend on a few factors. Below are a few things that typically have an impact on how much a plastic surgery company will spend on PPC management.

  • Business Size: The average small and midsize business pays around $9,000-$10,000 a month on plastic surgery PPC. If you are a small company with limited funds, you should probably start with a small ad budget and work your way up.

However, if you have a large budget and want to ensure that you can get more traffic to your website, it may be worth considering increasing your PPC management.

  • Keywords: How competitive are your keywords? Typically, the higher the search volume a keyword has, the more expensive it will be.
  • Location: This can greatly affect how costly your plastic surgery PPC campaigns can become. If your practice is in a populous city and one of several plastic surgeons in the area, you can expect the price tag for plastic surgery PPC to be much higher than it would be in a rural area.
  • Agency Fees: Since payment methods may vary per PPC agency, the method selected by your agency of choice may end up costing you more or less. Some of the most common PPC payment methods are a performance-based fee, an hourly rate, a flat fee, or it could be based on your ad spend percentage.

If new patient acquisition is important and you don’t want to wait months, PPC is the answer. If you’ve tried radio and television advertising without the desired results, PPC is a good choice. If you want to complement radio or television advertising efforts, PPC can help. If you have a limited advertising budget, go with PPC. As PPC delivers new patients and revenue increases, you can expand into SEO, email marketing automation, and other channels. PPC gives you the most control over your advertising budget.

PPC brings in new patients through traffic and conversion. The right keywords (high intent with good volume) drive steady, predictable traffic. Understanding the intent behind searches allows us to develop persuasive ads and landing pages, encouraging visitors to contact your practice or schedule an appointment. Without doubt, our PPC specialists will drive qualified prospects to contact you for services. PPC is probably the most effective ad medium for accessing qualified prospects directly. Showing up in top search results with impactful ads and well-designed conversion funnels virtually guarantees an influx of new patients.

PPC SERVICES : Drive Sales With PPC Management Services

Pay-per-click (PPC) management services provide a professional service to manage your PPC campaign and strategy for a set fee.

Pay-Per-Click (PPC) Management Services

PPC Management Services

Pay-Per-Click (PPC) management services are a form of advertising in which a service provider is hired to run advertisements on search engines, social media platforms, and other relevant channels in order to drive traffic to a website through click-through rates and/or website visits. A Pay-Per-Click management agency is aware of the objectives of its client and is committed to helping them reach their buyers, regardless of whether they are running Google Ads, Facebook Ads, or other forms of advertising.

Contact us
Remarketing Ads
Pay-Per-Click (PPC) Management Services

Remarketing Ads

Ads for remarketing are displayed to people who have visited your website and expressed interest in buying. With accurate audience segmentation and analytics, we can show you the ads for real-time products that people have actually viewed. With such a high-intent audience, our strategic remarketing strategy is perfect for following up.

Google Shopping Ads
Pay-Per-Click (PPC) Management Services

Google Shopping Ads

Google Shopping Ads (also known as Google PLA Ads or Google Shopping Ads) are an ideal tool for ecommerce and online retail businesses, as they are displayed in the carousel above the natural search results and in the shopping section of Google's GDN. This allows ecommerce companies to quickly rank their products at the forefront of Google's search results pages.

In-stream Ads
Pay-Per-Click (PPC) Management Services

In-stream Ads

In-stream advertisements are also referred to as YouTube ads. Pay-per-click (PPC) ads are displayed on the search results page of YouTube, on YouTube videos, and on Display Network video partners. YouTube ads showcase your brand in a distinctive and memorable manner. In-stream ads have recently been introduced on Facebook, enabling businesses to position advertisements in the optimal slots and natural interruptions in video content.

Local Services Ads
Pay-Per-Click (PPC) Management Services

Local Services Ads

Local service ads work on a pay-per-click (PPC) model. That means you’re not paying for clicks that aren’t leads. Local service advertising is only available in a handful of markets. HVAC company, electrician, plumber and locksmith are just a few examples. Our local service PPC firm works with local providers to increase the visibility of their businesses to their target audience.

Gmail Sponsored Promotions (GSP)
Pay-Per-Click (PPC) Management Services

Gmail Sponsored Promotions (GSP)

One of the most widely used forms of advertising in Gmail is GSP, which was launched in 2015. GSP (Gmail Sponsored Promotion) allows recipients to send a customised message to a specific recipient. GSP is a form of advertising provided by Google, which is advertising that is placed directly in the inbox of the Gmail user.