Plastic surgery PPC and Local Services Ads are two different ways to advertise your plastic surgery business. They both have their pros and cons.
One of the major differences between PPC and Google Local Services Ads (LSAs) is the payment model used. While a pay-per-click model powers PPC for plastic surgeons, local services ads adopt a pay-per-lead model. The biggest difference between pay-per-click and pay-per-lead is how costs are calculated. One requires an advertiser to pay for every click each of their ads receives, while the other only asks advertisers to pay for interactions that result in a user becoming a qualified lead.
Lastly, a major difference between PPC and LSAs is how they are ranked in search engines. Local services ads are generated based on a user’s proximity to the business at their search time. The closer your brick-and-mortar location is to the user, the higher it can appear in search results. PPC, on the other hand, uses keywords and search intent to help Google decide if your plastic surgery ads will be relevant to the user or not.