PPC for Plastic Surgeons
Plastic surgery PPC advertising is an online marketing system that only charges you when someone clicks on your ad.
Plastic Surgery and Cosmetic Surgery Paid Search Management. Generating More Patients Faster With Lower CPAs. Generate more leads using strategic pay-per-click advertising to grow your plastic surgery practice and online visibility. PPC Services India is a leading Plastic Surgery PPC Agency. We specialise in Google ads, Facebook Ads, and full range of Digital Marketing Services. Our plastic surgery PPC services can fill your plastic surgery practice with new patients fast and reliably. Request a free PPC quote today.
Frequently Asked Questions
Incorporating plastic surgery PPC into your digital strategy could be a smart decision for your business. But there are a few things you need to keep in mind before you dive in and start spending your valuable advertising dollars. For starters, consider your plastic surgery practice’s overall goals. Will you be leveraging pay-per-click to boost website traffic, attract a unique audience, or generate more leads? If so, plastic surgery PPC would be an excellent way for businesses like yours to achieve these objectives and grow their business. If you are planning on launching a brand new practice, plastic surgery PPC is one of the most effective strategies worth considering at this stage. Since your plastic surgery company’s online visibility is crucial to your success, PPC’s precise targeting makes it easier for your business to spend its advertising dollars wisely while effectively reaching the right audience.
Realistically, there is no “one-size-fits-all” when it comes to a PPC campaign strategy. Our practice has been to split test campaigns to determine which works best for you. In some cases, the standard search campaign may deliver the best cost per lead, but in others not. While we have seen great success with the use of smart campaigns and performance max campaigns, there have been instances where they perform similarly to our control campaign.
Below are our top recommendations for optimizing your plastic surgery PPC.
Structure Your Campaigns and Ad Groups Around Keywords
Below are our top recommendations for optimizing your plastic surgery PPC.
Choosing the best plastic surgery keywords for your advertising campaigns can be challenging. Below are some tips that can help your practice identify the best plastic surgery keywords:
- Perform keyword research. Use a keyword tool to identify the cost per click, traffic volume, and competitiveness of relevant keywords related to your plastic surgery business. Semrush, Moz Keyword Explorer, and Ahrefs are some of the most popular tools available.
- Make sure the keywords you focus on are relevant to your business. If you’re running a plastic surgery practice, having your ads appear in a search for “dog food” will probably not be very effective. You might get away with it if you have a local presence and can attract local customers with this type of keyword. Still, if you’re an online operation, it will probably be better to focus on more directly related topics.
- Include long-tail keywords.
- Add negative keywords. Take advantage of your ability to precisely target traffic by specifying negative keywords in your campaign. This will help assure that your ads only show up in results that match the user’s intent. Adding negative keywords allows Google to filter your advertisements so they don’t appear in irrelevant results, and you don’t end up paying for interactions that will not improve your bottom line.
- Be specific. The more specific you are regarding what kind of plastic surgery you offer and what procedures you perform, the better your chances of gaining relevant traffic from search engines. For example, suppose you’re a plastic surgeon who specializes in breast augmentation and breast lifts. You will want to make sure your business appears in results related to this keyword so that you can benefit from the traffic.
Plastic surgery ads are usually a combination of text and images. They often discuss a procedure or promote a service your business offers and how it can improve the lives of its users. Many plastic surgery practices use before-and-after photos of people who have done the procedure to help their business stand out from competitors.
There are also plastic surgery advertisements that may appear as a video. Since around 83 percent of consumers are more likely to share video content with their friends and loved ones, many plastic surgery practices use the power of video to promote testimonials or show off the amenities offered in their facility.
Pay-per-click (PPC) and search engine optimization (SEO) come with their own set of unique challenges and benefits. Below are some of the benefits of using plastic surgery PPC instead of plastic surgery SEO:
- The results are immediate and highly measurable
- No algorithm update can impact your results
- Instant and attractive top-of-page placement in search results
- Greater budget control
- One-time setup
- Precise audience targeting
- Valuable insight for more effective campaign optimization
When it comes to SEO vs. PPC, try not to look at one as superior to the other. Instead, both can be leveraged to improve your plastic surgery practice’s online web presence.
Plastic surgery PPC and Local Services Ads are two different ways to advertise your plastic surgery business. They both have their pros and cons. One of the major differences between PPC and Google Local Services Ads (LSAs) is the payment model used. While a pay-per-click model powers PPC for plastic surgeons, local services ads adopt a pay-per-lead model. The biggest difference between pay-per-click and pay-per-lead is how costs are calculated. One requires an advertiser to pay for every click each of their ads receives, while the other only asks advertisers to pay for interactions that result in a user becoming a qualified lead.
Lastly, a major difference between PPC and LSAs is how they are ranked in search engines. Local services ads are generated based on a user’s proximity to the business at their search time. The closer your brick-and-mortar location is to the user, the higher it can appear in search results. PPC, on the other hand, uses keywords and search intent to help Google decide if your plastic surgery ads will be relevant to the user or not.
Yes, you can manage your pay-per-click efforts on your own. Before you get ready to tackle all the work that is ahead of you, there are a few crucial steps that are essential for managing PPC campaigns:
The answer to this question will depend on a few factors. Below are a few things that typically have an impact on how much a plastic surgery company will spend on PPC management.
- Business Size: The average small and midsize business pays around $9,000-$10,000 a month on plastic surgery PPC. If you are a small company with limited funds, you should probably start with a small ad budget and work your way up.
However, if you have a large budget and want to ensure that you can get more traffic to your website, it may be worth considering increasing your PPC management.
- Keywords: How competitive are your keywords? Typically, the higher the search volume a keyword has, the more expensive it will be.
- Location: This can greatly affect how costly your plastic surgery PPC campaigns can become. If your practice is in a populous city and one of several plastic surgeons in the area, you can expect the price tag for plastic surgery PPC to be much higher than it would be in a rural area.
- Agency Fees: Since payment methods may vary per PPC agency, the method selected by your agency of choice may end up costing you more or less. Some of the most common PPC payment methods are a performance-based fee, an hourly rate, a flat fee, or it could be based on your ad spend percentage.
If new patient acquisition is important and you don’t want to wait months, PPC is the answer. If you’ve tried radio and television advertising without the desired results, PPC is a good choice. If you want to complement radio or television advertising efforts, PPC can help. If you have a limited advertising budget, go with PPC. As PPC delivers new patients and revenue increases, you can expand into SEO, email marketing automation, and other channels. PPC gives you the most control over your advertising budget.
PPC brings in new patients through traffic and conversion. The right keywords (high intent with good volume) drive steady, predictable traffic. Understanding the intent behind searches allows us to develop persuasive ads and landing pages, encouraging visitors to contact your practice or schedule an appointment. Without doubt, our PPC specialists will drive qualified prospects to contact you for services. PPC is probably the most effective ad medium for accessing qualified prospects directly. Showing up in top search results with impactful ads and well-designed conversion funnels virtually guarantees an influx of new patients.
PPC SERVICES : Drive Sales With PPC Management Services
Pay-per-click (PPC) management services provide a professional service to manage your PPC campaign and strategy for a set fee.
PPC Management Services
Pay-Per-Click (PPC) management services are a form of advertising in which a service provider is hired to run advertisements on search engines, social media platforms, and other relevant channels in order to drive traffic to a website through click-through rates and/or website visits. A Pay-Per-Click management agency is aware of the objectives of its client and is committed to helping them reach their buyers, regardless of whether they are running Google Ads, Facebook Ads, or other forms of advertising.
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Remarketing Ads
Ads for remarketing are displayed to people who have visited your website and expressed interest in buying. With accurate audience segmentation and analytics, we can show you the ads for real-time products that people have actually viewed. With such a high-intent audience, our strategic remarketing strategy is perfect for following up.
Google Shopping Ads
Google Shopping Ads (also known as Google PLA Ads or Google Shopping Ads) are an ideal tool for ecommerce and online retail businesses, as they are displayed in the carousel above the natural search results and in the shopping section of Google's GDN. This allows ecommerce companies to quickly rank their products at the forefront of Google's search results pages.
In-stream Ads
In-stream advertisements are also referred to as YouTube ads. Pay-per-click (PPC) ads are displayed on the search results page of YouTube, on YouTube videos, and on Display Network video partners. YouTube ads showcase your brand in a distinctive and memorable manner. In-stream ads have recently been introduced on Facebook, enabling businesses to position advertisements in the optimal slots and natural interruptions in video content.
Local Services Ads
Local service ads work on a pay-per-click (PPC) model. That means you’re not paying for clicks that aren’t leads. Local service advertising is only available in a handful of markets. HVAC company, electrician, plumber and locksmith are just a few examples. Our local service PPC firm works with local providers to increase the visibility of their businesses to their target audience.
Gmail Sponsored Promotions (GSP)
One of the most widely used forms of advertising in Gmail is GSP, which was launched in 2015. GSP (Gmail Sponsored Promotion) allows recipients to send a customised message to a specific recipient. GSP is a form of advertising provided by Google, which is advertising that is placed directly in the inbox of the Gmail user.