PPC for Accountants: Grow Your Firm With PPC Ads

Looking to attract more leads to your accounting firm’s website? Immediately move to the top of search engines with our PPC campaign services!

Acquire new leads and grow your customer base with pay-per-click for accountants!

Pay-per-click advertising for accountants can put your firm at the top of the first page on Google. Google ads are the fastest way to get maximum visibility in online searches to generate leads for your accounting firm.

With PPC for accountants, PPC Services India is here to help!

What is PPC for accounting firms?

PPC for accounting firms is a digital advertising strategy that uses text, display, or video ads to promote an accounting firm in search results or on websites. Firms pay for these ads when someone clicks on the ad. Pay-per-click advertising (PPC) is a great way of getting visits to your website — and new clients for your accounting business.

PPC Management for Accounting Firms and CPAs

Each year, new accounting graduates enter the workforce by joining national firms, local agencies or by opening their own practices. In order to stay competitive, our accounting clients trust us to provide strategic pay-per-click (PPC) advertising management in addition to innovative web design and search engine optimization (SEO).

PPC is one of the best marketing opportunities any business can benefit from. When a PPC campaign is properly planned and executed, it can deliver increased traffic to your accounting website and deliver qualified users who are ready to convert into customers.

PPC Services India has helped accounting firms achieve their marketing goals by understanding the business needs and applying expert knowledge of PPC to help our valued accounting clients grow their business. As a Google Partner, PPC Services India marketers are Google AdWords certified. This designation shows the commitment PPC Services India has for delivering quality PPC performance and our ability to use the AdWords service to the fullest.

PPC Advertising for Accountants and CPAs

We know how to build a successful PPC campaign across a variety of platforms in turn making you successful as well. We’re experts in achieving and maintaining top results by following Google’s PPC best practices and recommended techniques because we’re a google premier partner. In addition to Google AdWords, our team is experienced in Bing, social media, and remarketing campaigns. This way we can provide you with the biggest increase in web traffic and clients.

PPC Marketing for Accounting Firms

Interested in getting more clients for your accounting firm? Let us help your accountants improve their paid advertising campaigns through strategies we've been fine-tuning for more than 10 years! To target relevant audiences and get brand awareness, our paid advertising managers can help your accounting firm leverage Facebook campaigns, Google ad campaigns, or even Bing ads.

We have experience with a wide variety of accountants including:

  • Financial Consultancies
  • Tax Agencies
  • Audit Companies
  • Bookkeeping Services
  • CPA Firms
  • Forensic Accounting Firms
  • Government Accounting Offices
  • Non-profit Accounting Organizations
  • Business Management Firms
  • Risk Management Consultancies

PPC Services India is an expert at pay-per-click with extensive experience in using Google Display Network and Adwords. The team use their knowledge to build and refine your campaigns, delivering a sound return on investment. To drive new clients to your website and inspire existing customers to return we constantly monitor activity and report clearly on all actions and campaign results.

Our accountancy sector experience means we have an in-depth understanding of which keywords to target and to how to ensure that your adverts stand apart in a tremendously competitive market. We work closely with you to realise your objectives and ensure your business benefits from this extremely effective marketing channel.

To discuss any aspect of PPC for accountants, Get In Touch With Us.

Get an all-in-one solution to PPC for accountants

When your firm chooses PPC Services India for accountant PPC, you receive a turnkey PPC solution that includes:

  • Dedicated account manager
  • Custom PPC strategy for Google Ads and Microsoft Advertising
  • Proactive bid management
  • Regular reporting
  • Call, lead, and revenue tracking
  • Ad copy testing
  • And more

You can see everything our PPC services include (and how much they cost) by viewing our PPC plans!

Partner with a Premier Google Partner for accounting PPC

As a Premier Google Partner, PPC Services India provides your firm with a trusted partner for accounting PPC.

  • We have managed more than 650 PPC campaigns
  • We customize your accounting firm’s PPC campaign to your unique goals
  • We offer access to PPC specialists, landing page designers, and advertising copywriters
  • We provide regular reporting that includes call, lead, and revenue tracking
  • We maintain a 91% client retention rate
  • We have generated  more than 7.8 million leads  in the past five years for our clients
  • We include supporting PPC services, like  social media advertising services

How will your PPC management services for accounting help my firm?

As your PPC firm, you can trust our award-winning team to help your business improve its:

  • Click-through rate (CTR)
  • Conversion rates
  • Landing pages
  • Ad targeting
  • Ad campaign structure
  • Cost-per click (CPC)
  • Lead quality
  • And more

Why to use PPC for accountants

PPC for accountants is a powerful strategy, especially when you have the help of a specialized PPC firm like PPC Services India, because:

  1. You control the cost. You never pay more than you specify.
  2. You only pay for clicks. You’ll never pay unless someone goes to your site.
  3. You see results quickly. Your campaign launches the moment you authorize it.
  4. You receive useful data. You’ll see what keywords people use to find your website most often.

Google Ads for Accountants

  • Create a Winning Google Ads Strategy
  • Increase Phone Calls & Enquiries
  • Full Setup, Support & Google Ads Optimisation
  • Scale Your Clientbase
  • Proven accountants campaign structure to ensure you get low cost, high quality enquiries

The benefits of PPC for your accounting firm

Determining whether PPC is right for you might start with gaining an understanding of how people in your town or city are likely to find an accountant. If it’s mostly word of mouth, pay-per-click may not be right for you (but you might want to set up a referral program where your current clients get a bonus or perk for referring new customers.)

But if prospective clients looking for accounting firms in your location are likely to hit up search engines to find an accountant, PPC could be a great way of growing your clientele and your practice! The benefits of pay-per-click for a practice in the accounting industry include:

1. You only pay for clicks

Advertising can be expensive. And with traditional media (print, radio, TV), it was often unclear how effective your ads were at driving actual business. But with pay-per-click, you only pay for actual clicks on your ads, which means you’re only paying when people pause and interact with your ad—not for every lazy impression that barely glances at it.

2. You can control your ad spend

With pay-per-click advertising, you can set a campaign limit, which means you can stay within your advertising budget. This means you won’t wake up to find thousands of people have clicked on your ad, and you owe Google hundreds of dollars. Google will basically serve your ad until it drives enough clicks to use up all your budget, and then it will stop serving your ad until you top up your budget and extend your campaign.

3. You can experiment with messaging

Unsure what’s *really* important to your prospects? Maybe they really just want to see what services you offer in your ad. Or, maybe it matters a lot to them that you’ve been in business for 10+ years. It might even matter that you’re a female-owned business. Or maybe it’s all about communicating value for money.

4. You can track success—right through to conversion

Getting clicks on the internet can be notoriously easy (hence the term clickbait.) And Google will definitely work hard to get people to click on your ads (after all, they only make money when you pay for those clicks!)

But clicks alone can be a vanity metric. Yes, it’s amazing when you have exponentially more people visiting your website. But if that’s all they do, it hardly keeps you in business, right?! But you can set your website up to track those visitors through various next steps, including:

  • Visiting different pages on your website
  • Clicking on your email address
  • Completing a form to contact you
  • Subscribing to a newsletter, etc.

Why Choose Our PPC For Accountants Services?

PPC Is Our Thing

We are experts at PPC. Our consistent implementation of search engine ads for our clients has made us very knowledgeable on the techniques of PPC. We help our clients receive great results based on the techniques we use for things such as, copy, headlines, and keywords. We do this by utilizing conversion optimization, A/B split tests, and retargeting ads. Not only that, but we also have experience working with accounting firms and accountants. That means when your accounting firm works with us, you can be reassured that our ppc for accountants strategies will work for you, with your business in mind.

We Provide Low-Risks Contracts

As an agency, we believe in transparency and real results for our clients. That means all the PPC services we offer and all the other digital marketing services we provide, are supported with integrity. We seek to earn your trust through the work we do and the results we generate for you. So if you no longer need our services, you can cancel anytime after your initial 3 months with us with a 30-day notice.

We Are Passionate About Results

In everything we do, we strive to make sure that we are generating the best results for your company. We do this through hiring the most experienced specialists and offering services that are bound to generate results for your company. Our mission is to help businesses grow and we execute our mission by understanding our client’s needs so we can achieve their desired results. Our team is capable of creating high quality work, so you can reap the benefits of a growing client base.

We Generate Business Leads for Accountants, No Matter What Size or Budget

We specialize in setting up Google Ads, Facebook Ads, Landing Pages & Funnels to help accounting firms, bookkeepers, CPA firms & Tax Firms Generate Sales. We have an organized approach to deliver high-quality business leads for any size of business. We've helped hundreds of accountants generate amazing levels of business leads, and we'll help you set things up and even run it for you.

Frequently Asked Questions

Accountant PPC management consists of creating and optimizing paid advertisement campaigns for accounting firms. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide premium PPC management, a PPC advertising firm for accountants often starts by getting to know you. This information helps determine the next steps, since the way you'd approach paid ads for a local accounting firm is much different from how you'd handle it for nationwide accountant ecommerce site.

For example, local accounting firms are often only interested in contact form submissions or phone calls. To accomplish this, paid advertising can grow traffic to a landing page or sales funnel that is optimized. We recommend Google Local Service Ads or Facebook Lead Forms if those pages/funnels don't exist or need to be reworked.

To be successful with PPC advertising, your accounting firm should utilize multiple advertising plans and marketing tools. Pay-per-click campaigns for accountants should include strategies like:

  • Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
  • Make your accounting firm more profitable by acquiring qualified leads or selling online.
  • Integrate third-party attribution tools to better understand ad attribution.
  • Present social proof through case studies, white papers, and video testimonials.
  • Engage users in story creation, email collection, and user generated content.
  • Test ad creatives across various ad placements and between different media formats.

There are many benefits you could be experiencing with PPC for accountants. For instance, PPC for accountants gives firms the ability to extend the overall reach of online ads because PPC can target multiple areas as opposed to other strategies like local seo, which only targets in the city you are located in. Here are just a few of the benefits your accounting firm can be reaping with our PPC for accountants service:

Highly-Qualified Traffic And More Conversions – In a massive sea of online searches, consumers are looking for products or services that can solve their problems. In accounting more specifically, individuals in need of accounting services are looking to find the right accounting firm for them. This where PPC for accountants helps your company. Through PPC, you will be able to attract qualified traffic to your firm immediately. Thus, generating more conversions for your business!

Get Results Fast – The beauty of PPC ads is that they drive traffic to your website almost instantly. No more waiting for results. Your ads will be listed on search engines, such as Google, immediately. However, a major difference with PPC ads is that you pay per click. That means each time someone clicks your ad, you are incurring costs. This is important to remember because ultimately, you want to generate conversions from the users that click your ads, otherwise you won’t be making money. Fortunately, at PPC Services India we have the expertise to know how to properly run PPC ads. In addition, we know that your customer value should always be more than the cost of your conversions.

Yes, PPC can work for an accountant, if it’s a good fit and if it’s done right.

It starts with the key performance indicators we look at. Those indicators would be website traffic and conversions. We look at the amount of traffic on your website, as well as the users who visited your website and converted into the desired results.

PPC campaigns are helpful for the accounting Firms profession for many reasons:

Highly Visible

With Pay per click (PPC) advertising, your company’s name will appear above most results on search engine. This helps more potential clients find your business. If your company doesn’t rank for a critical accounting keyword, you can design an ad that appears when the user types that word. Your company name and site will always get prominence above your competition with PPC ads.

More Control

With A successful PPC campaign, you have a lot of control. It’s possible to make campaign changes immediately. Just choose the keywords you want to focus on, set how much you are spending, and write the ad.

Easy To Track

PPC allows you to track people that click your accounting Firms or CPA website. With that data, you know which Google ads work and which don’t. You also learn which pages get the most visitors and the most effective keywords.

For accounting firms, PPC is an effective and useful method of marketing because it ensures a leading online presence for key search term results. A good example of this is Branded campaigns – your brand can dominate the above the page fold space through using both PPC and SEO. These are also powerful ways of preserving and defending your brand online. New clients can be attracted by other campaigns that use more generic keywords. Those that are searching for the products and services that you offer can be specifically targeted to individual locations. So, for example, if you have offices in Delhi and Mumbai, you can target audiences within five miles of these locations for specific campaigns, and the whole of the India for other campaigns. Additionally, remarketing that targets users who have searched for specific services or products on your site, but were not converted to clients, can be used. Professional marketers and their clients extensively acknowledge this technique’s efficiency.

PPC SERVICES : Drive Sales With PPC Management Services

Pay-per-click (PPC) management services provide a professional service to manage your PPC campaign and strategy for a set fee.

Pay-Per-Click (PPC) Management Services

PPC Management Services

Pay-Per-Click (PPC) management services are a form of advertising in which a service provider is hired to run advertisements on search engines, social media platforms, and other relevant channels in order to drive traffic to a website through click-through rates and/or website visits. A Pay-Per-Click management agency is aware of the objectives of its client and is committed to helping them reach their buyers, regardless of whether they are running Google Ads, Facebook Ads, or other forms of advertising.

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Remarketing Ads
Pay-Per-Click (PPC) Management Services

Remarketing Ads

Ads for remarketing are displayed to people who have visited your website and expressed interest in buying. With accurate audience segmentation and analytics, we can show you the ads for real-time products that people have actually viewed. With such a high-intent audience, our strategic remarketing strategy is perfect for following up.

Google Shopping Ads
Pay-Per-Click (PPC) Management Services

Google Shopping Ads

Google Shopping Ads (also known as Google PLA Ads or Google Shopping Ads) are an ideal tool for ecommerce and online retail businesses, as they are displayed in the carousel above the natural search results and in the shopping section of Google's GDN. This allows ecommerce companies to quickly rank their products at the forefront of Google's search results pages.

In-stream Ads
Pay-Per-Click (PPC) Management Services

In-stream Ads

In-stream advertisements are also referred to as YouTube ads. Pay-per-click (PPC) ads are displayed on the search results page of YouTube, on YouTube videos, and on Display Network video partners. YouTube ads showcase your brand in a distinctive and memorable manner. In-stream ads have recently been introduced on Facebook, enabling businesses to position advertisements in the optimal slots and natural interruptions in video content.

Local Services Ads
Pay-Per-Click (PPC) Management Services

Local Services Ads

Local service ads work on a pay-per-click (PPC) model. That means you’re not paying for clicks that aren’t leads. Local service advertising is only available in a handful of markets. HVAC company, electrician, plumber and locksmith are just a few examples. Our local service PPC firm works with local providers to increase the visibility of their businesses to their target audience.

Gmail Sponsored Promotions (GSP)
Pay-Per-Click (PPC) Management Services

Gmail Sponsored Promotions (GSP)

One of the most widely used forms of advertising in Gmail is GSP, which was launched in 2015. GSP (Gmail Sponsored Promotion) allows recipients to send a customised message to a specific recipient. GSP is a form of advertising provided by Google, which is advertising that is placed directly in the inbox of the Gmail user.