PPC for Accountants: Grow Your Firm With PPC Ads
Looking to attract more leads to your accounting firm’s website? Immediately move to the top of search engines with our PPC campaign services!
Acquire new leads and grow your customer base with pay-per-click for accountants!
Pay-per-click advertising for accountants can put your firm at the top of the first page on Google. Google ads are the fastest way to get maximum visibility in online searches to generate leads for your accounting firm.
With PPC for accountants, PPC Services India is here to help!
Frequently Asked Questions
Accountant PPC management consists of creating and optimizing paid advertisement campaigns for accounting firms. That is an incredibly simple explanation though, so let's dive a little deeper.
To provide premium PPC management, a PPC advertising firm for accountants often starts by getting to know you. This information helps determine the next steps, since the way you'd approach paid ads for a local accounting firm is much different from how you'd handle it for nationwide accountant ecommerce site.
For example, local accounting firms are often only interested in contact form submissions or phone calls. To accomplish this, paid advertising can grow traffic to a landing page or sales funnel that is optimized. We recommend Google Local Service Ads or Facebook Lead Forms if those pages/funnels don't exist or need to be reworked.
To be successful with PPC advertising, your accounting firm should utilize multiple advertising plans and marketing tools. Pay-per-click campaigns for accountants should include strategies like:
- Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
- Make your accounting firm more profitable by acquiring qualified leads or selling online.
- Integrate third-party attribution tools to better understand ad attribution.
- Present social proof through case studies, white papers, and video testimonials.
- Engage users in story creation, email collection, and user generated content.
- Test ad creatives across various ad placements and between different media formats.
There are many benefits you could be experiencing with PPC for accountants. For instance, PPC for accountants gives firms the ability to extend the overall reach of online ads because PPC can target multiple areas as opposed to other strategies like local seo, which only targets in the city you are located in. Here are just a few of the benefits your accounting firm can be reaping with our PPC for accountants service:
Highly-Qualified Traffic And More Conversions – In a massive sea of online searches, consumers are looking for products or services that can solve their problems. In accounting more specifically, individuals in need of accounting services are looking to find the right accounting firm for them. This where PPC for accountants helps your company. Through PPC, you will be able to attract qualified traffic to your firm immediately. Thus, generating more conversions for your business!
Get Results Fast – The beauty of PPC ads is that they drive traffic to your website almost instantly. No more waiting for results. Your ads will be listed on search engines, such as Google, immediately. However, a major difference with PPC ads is that you pay per click. That means each time someone clicks your ad, you are incurring costs. This is important to remember because ultimately, you want to generate conversions from the users that click your ads, otherwise you won’t be making money. Fortunately, at PPC Services India we have the expertise to know how to properly run PPC ads. In addition, we know that your customer value should always be more than the cost of your conversions.
Yes, PPC can work for an accountant, if it’s a good fit and if it’s done right.
It starts with the key performance indicators we look at. Those indicators would be website traffic and conversions. We look at the amount of traffic on your website, as well as the users who visited your website and converted into the desired results.
PPC campaigns are helpful for the accounting Firms profession for many reasons:
Highly Visible
With Pay per click (PPC) advertising, your company’s name will appear above most results on search engine. This helps more potential clients find your business. If your company doesn’t rank for a critical accounting keyword, you can design an ad that appears when the user types that word. Your company name and site will always get prominence above your competition with PPC ads.
More Control
With A successful PPC campaign, you have a lot of control. It’s possible to make campaign changes immediately. Just choose the keywords you want to focus on, set how much you are spending, and write the ad.
Easy To Track
PPC allows you to track people that click your accounting Firms or CPA website. With that data, you know which Google ads work and which don’t. You also learn which pages get the most visitors and the most effective keywords.
For accounting firms, PPC is an effective and useful method of marketing because it ensures a leading online presence for key search term results. A good example of this is Branded campaigns – your brand can dominate the above the page fold space through using both PPC and SEO. These are also powerful ways of preserving and defending your brand online. New clients can be attracted by other campaigns that use more generic keywords. Those that are searching for the products and services that you offer can be specifically targeted to individual locations. So, for example, if you have offices in Delhi and Mumbai, you can target audiences within five miles of these locations for specific campaigns, and the whole of the India for other campaigns. Additionally, remarketing that targets users who have searched for specific services or products on your site, but were not converted to clients, can be used. Professional marketers and their clients extensively acknowledge this technique’s efficiency.
PPC SERVICES : Drive Sales With PPC Management Services
Pay-per-click (PPC) management services provide a professional service to manage your PPC campaign and strategy for a set fee.
PPC Management Services
Pay-Per-Click (PPC) management services are a form of advertising in which a service provider is hired to run advertisements on search engines, social media platforms, and other relevant channels in order to drive traffic to a website through click-through rates and/or website visits. A Pay-Per-Click management agency is aware of the objectives of its client and is committed to helping them reach their buyers, regardless of whether they are running Google Ads, Facebook Ads, or other forms of advertising.
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Remarketing Ads
Ads for remarketing are displayed to people who have visited your website and expressed interest in buying. With accurate audience segmentation and analytics, we can show you the ads for real-time products that people have actually viewed. With such a high-intent audience, our strategic remarketing strategy is perfect for following up.
Google Shopping Ads
Google Shopping Ads (also known as Google PLA Ads or Google Shopping Ads) are an ideal tool for ecommerce and online retail businesses, as they are displayed in the carousel above the natural search results and in the shopping section of Google's GDN. This allows ecommerce companies to quickly rank their products at the forefront of Google's search results pages.
In-stream Ads
In-stream advertisements are also referred to as YouTube ads. Pay-per-click (PPC) ads are displayed on the search results page of YouTube, on YouTube videos, and on Display Network video partners. YouTube ads showcase your brand in a distinctive and memorable manner. In-stream ads have recently been introduced on Facebook, enabling businesses to position advertisements in the optimal slots and natural interruptions in video content.
Local Services Ads
Local service ads work on a pay-per-click (PPC) model. That means you’re not paying for clicks that aren’t leads. Local service advertising is only available in a handful of markets. HVAC company, electrician, plumber and locksmith are just a few examples. Our local service PPC firm works with local providers to increase the visibility of their businesses to their target audience.
Gmail Sponsored Promotions (GSP)
One of the most widely used forms of advertising in Gmail is GSP, which was launched in 2015. GSP (Gmail Sponsored Promotion) allows recipients to send a customised message to a specific recipient. GSP is a form of advertising provided by Google, which is advertising that is placed directly in the inbox of the Gmail user.