PPC ads can be one of the most cost effective ways to drive traffic to your website and generate high quality leads.
Attract Qualified and High Intent Leads
When leads come through a Facebook or Instagram ad, they are quite often “window shopping.” They have seen a house that they like the look of and have clicked through to your website and offered up their details to view the property. With PPC, you’re targeting people in the exact moment they’re searching for homes, and these leads are generally further down the funnel than any other platform. Your ad will appear and direct them to your website which will give them exactly what they’re searching for. That makes them a pretty good candidate to become a real client!
While organic marketing efforts are focused on getting your content on the first page of Google, PPC advertising slots are already there – so why not take advantage of them and start generating business?
Superior Return On Investment
Unlike many other advertising options, PPC campaigns are easy to measure, which means that you can improve your ads until they are fully optimized and generating results. In a market that moves so fast, you want to make sure your ads remain relevant and are always attracting your target audience.