PPC for Real Estate Investors
Drive even more traffic to your site from search enginces.
PPC means “pay-per-click”, and this depicts a type of direct marketing where you pay for the online advertisement of your business per click. This means that your business gains more visibility for every click over to your website’s URL. As such, PPC for real estate investors is an essential advertising tool because it allows you to tap into their target market directly. PPC can help you achieve the right positioning for this growing market.
PPC Management services for Real Estate by Google Premier Partner Agency. Get targeted leads from potential buyers. No long term contracts required.
Frequently Asked Questions
PPC stands for pay-per-click, a type of marketing in which real estate agents pay each time one of their ads is clicked.
PPC advertising is an effective way to market your real estate business online. By targeting specific keywords and phrases, you can reach potential buyers and sellers who are actively searching for properties like yours.
As we all know that the craze of online shopping is increasing day by day in India. People love to buy products or engage themselves in the services online. So it becomes more important for the business owners to make their strong online presence as soon as possible. But the question arises how one can make strong online presence instantly through online marketing. The answer is by running Paid advertisements on Google, Bing. But now the question arises that why your property dealing business need PPC services in India? It is an old saying that for business advertisements not even 100 marketing channel is enough.
Ignoring implementing PPC for property dealers is one of the big mistakes in the modern time of the internet. For example, if someone is looking for a house for sale or house for rent online on Google and your website is not listed in paid advertisement area then you are definitely losing potential customers. So this is the main reason that without implementing PPC Advertising for property dealers you are losing business reach and also lose the chance for branding your business.
Extreme focus and care is needed when choosing the keywords and target audience. You cannot show a budget home ad to a millionaire and vice versa. There are a number of moving parts when it comes to Real Estate PPC strategy. Every campaign should be tailor made according to the type of property, the location, the cost, market trends along with various factors. We hear a lot from our clients who had spent thousands of dollars without any success. Most of the real estate campaigns fail due to lack of expertise. Real Estate campaigns are very different from other lead generation campaigns as it requires an advanced level of Industry experience, efficiency and knowledge.
Real estate investors who utilize Google Ads, which is considered pay-per-click (PPC) advertising, will not only build awareness for their investment company but also generate an increase in leads and website traffic.
When compared with Facebook Ads, Google PPC can be more effective and profitable in most cases. Though both the platforms have their own advantages, Google Ads is extremely effective in helping you target people (such as distressed sellers) who are actively looking for your services.
PPC search ads can appear at the top and bottom of the organic search results on both desktop and mobile. While we often think of ads as visually distinct elements, paid search ads look very similar to the organic search results, but are labeled with “Ad” to distinguish them.
Real estate PPC cost ranges from $0.50 to $5 for Realtors (CPC for keywords such as 'homes for sale') and from $5 to $65 for real estate investors (CPC for keywords such as 'sell my house fast').
PPC ads can be one of the most cost effective ways to drive traffic to your website and generate high quality leads.
Attract Qualified and High Intent Leads
When leads come through a Facebook or Instagram ad, they are quite often “window shopping.” They have seen a house that they like the look of and have clicked through to your website and offered up their details to view the property. With PPC, you’re targeting people in the exact moment they’re searching for homes, and these leads are generally further down the funnel than any other platform. Your ad will appear and direct them to your website which will give them exactly what they’re searching for. That makes them a pretty good candidate to become a real client!
Be Seen
While organic marketing efforts are focused on getting your content on the first page of Google, PPC advertising slots are already there – so why not take advantage of them and start generating business?
Superior Return On Investment
Unlike many other advertising options, PPC campaigns are easy to measure, which means that you can improve your ads until they are fully optimized and generating results. In a market that moves so fast, you want to make sure your ads remain relevant and are always attracting your target audience.
PPC SERVICES : Drive Sales With PPC Management Services
Pay-per-click (PPC) management services provide a professional service to manage your PPC campaign and strategy for a set fee.
PPC Management Services
Pay-Per-Click (PPC) management services are a form of advertising in which a service provider is hired to run advertisements on search engines, social media platforms, and other relevant channels in order to drive traffic to a website through click-through rates and/or website visits. A Pay-Per-Click management agency is aware of the objectives of its client and is committed to helping them reach their buyers, regardless of whether they are running Google Ads, Facebook Ads, or other forms of advertising.
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Remarketing Ads
Ads for remarketing are displayed to people who have visited your website and expressed interest in buying. With accurate audience segmentation and analytics, we can show you the ads for real-time products that people have actually viewed. With such a high-intent audience, our strategic remarketing strategy is perfect for following up.
Google Shopping Ads
Google Shopping Ads (also known as Google PLA Ads or Google Shopping Ads) are an ideal tool for ecommerce and online retail businesses, as they are displayed in the carousel above the natural search results and in the shopping section of Google's GDN. This allows ecommerce companies to quickly rank their products at the forefront of Google's search results pages.
In-stream Ads
In-stream advertisements are also referred to as YouTube ads. Pay-per-click (PPC) ads are displayed on the search results page of YouTube, on YouTube videos, and on Display Network video partners. YouTube ads showcase your brand in a distinctive and memorable manner. In-stream ads have recently been introduced on Facebook, enabling businesses to position advertisements in the optimal slots and natural interruptions in video content.
Local Services Ads
Local service ads work on a pay-per-click (PPC) model. That means you’re not paying for clicks that aren’t leads. Local service advertising is only available in a handful of markets. HVAC company, electrician, plumber and locksmith are just a few examples. Our local service PPC firm works with local providers to increase the visibility of their businesses to their target audience.
Gmail Sponsored Promotions (GSP)
One of the most widely used forms of advertising in Gmail is GSP, which was launched in 2015. GSP (Gmail Sponsored Promotion) allows recipients to send a customised message to a specific recipient. GSP is a form of advertising provided by Google, which is advertising that is placed directly in the inbox of the Gmail user.