You know what lead generation is right?
It’s the method of creating leads ready for your sales team to nurture into sales. Lead generation as a whole can be achieved with any or a mix of marketing channels.
PPC lead generation is the art of creating leads through pay-per-click advertising.
With ad placement available on search engines like Google, Bing and Yahoo, you can create highly targeted adverts and use these to drive traffic that converts.
This guide will run you through everything you need to know to master the art of PPC lead generation. So, if you’re testing the waters or you’re a seasoned advertiser, keep reading to learn how it can impact your bottom line.