Social Media Advertising Services
PPC Services India is one of the most established social media advertising companies, providing conversion-centric social media ad services.
The best social media marketing platforms for business include Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok, and Snapchat.
Our Social Media Advertising Process · Target Audience Research · Holistic Strategy · Ad Copy & Landing Page Development · Monitoring and Optimizations ·
Social media advertising services are services that promote your brand across social media networks like Facebook, Instagram, and Twitter to increase brand awareness, engagement, followers, and even leads and sales. Peerless social media marketing service company. Get assistance to increase brand awareness, drive website traffic, better online presence.
What Is Social Media Advertising?
Social media advertising or paid social media is one of the most popular and effective digital marketing methods for boosting conversion rates. Advertising on social media involves displaying paid social ads or sponsored content on various social media platforms, such as Facebook, LinkedIn, Instagram, Pinterest, Twitter and TikTok, and targeting specific customer demographics.
Social networks advertising allows you to direct your campaigns to specific audiences by criteria, such as location, age, online behavior, interests and device use. Unlike other online marketing initiatives, you only have to pay for the number of clicks or impressions your social ads get when you’re advertising through social media. This makes social advertising a high-ROI marketing strategy.
Search ads are often run on search engines like Google, Safari, or Bing. Google owns an impressive 92 percent of the search engine market share so we’ll be focusing on Google Ads, formerly known as AdWords. On Google’s search engine results page (SERP), the first three results are often advertisements and are marked and bolded as ‘Ad’. Below is an example of Google Ads for the keyword, “search advertising.”
Social media advertising is a type of social media marketing where you use paid media to promote your business on any of its many channels. This media comes in many formats and placements and supports a range of creative, from images and video to immersive experiences.
Results-Driven Social Media Advertising Company
Social media advertising can be a daunting task, especially if you do not have the expertise, knowledge and skills required to support the development, implementation, monitoring and optimization of paid social media advertising campaigns.
Looking for a reputable social media advertising agency to manage your social ads?
PPC Services India is your partner in navigating this complicated, ever-changing social media landscape. We have been assisting local businesses, multi-location companies, enterprises and franchises with their social media advertising needs.
Paid Social Media Advertising Services
Social media ads are meant to engage with an audience that is already engaging.
Our social ads experts develop a comprehensive strategy composed of audience research, landing page optimization, and engaging creative development to ensure you’re engaging with the right audience on the right platforms.
If you’re looking for a cost-effective advertising strategy that immediately builds your brand awareness and drives both traffic and conversions to your website, social media advertising is one of your best options. At an average of $3 per thousand impressions, it is far more cost effective than traditional advertising and allows you to target specific audiences with incredible detail and precision.
Our social media advertising experts will work with your team to develop a comprehensive social media advertising strategy and take advantage of the latest tools and technology for ongoing optimizations. We develop a comprehensive audience targeting strategy along with engaging creative and landing page optimization to ensure you are not only targeting the right audience, but also optimizing the user’s experience from start to finish.
Our social team is certified across multiple platforms including Facebook, Instagram, and Twitter, as well as Google Analytics and Google Data Studio. Our teams regularly collaborate, integrating analytics, design, and UX to ensure a seamless user experience that is engaging and meaningful.
Social Media Marketing for Businesses
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn about, follow, and shop from brands on social media, so if you’re not on platforms like Facebook, Instagram, and LinkedIn, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
On the SERP, there are two sections of paid search ads. One at the top with organic links and the other at the bottom of the results page. Google marks this advertising with a small green “Ad’’ label around them. In addition, Google also offers re-marketing and banner ads, known as “Display Ad’’, via the Google Display Network.
Why Your Business Needs To Use Social Media Advertising
The social media landscape is constantly evolving. Every year, new social networks advertising channels rise to prominence, and consumers’ buying behavior and expectations dramatically change. Relying on organic social media campaigns alone won’t cut it.
Paid social media advertising is one of the best ways to monetize the best social media platforms for a variety of business niches and ramp up your customer acquisition, conversion and retention rates. According to a Marketing Experiments study, using the correct targeting approach can boost your conversion rates by up to 300 percent, and paid social media advertising can help you with that.
Here are more reasons you should pay attention to your paid social media campaigns:
Social Media Platforms for Business Niches With Different Needs:
Facebook Advertising
Facebook advertising or Facebook ads management leverages various social ad formats, such as image ads, video ads, poll ads and carousel ads, to generate interest in your brand offerings and move prospects along your conversion funnel. Reach an audience of more than one billion with social media ad management services for Facebook, the world’s biggest social media network.
Instagram Advertising
Instagram advertising offers incredible opportunities for businesses of all types and sizes to boost their audience growth through sponsored content and creative ad formats. Social media advertising agencies integrate your Instagram advertising campaign with Facebook Ads Manager to gain access to a plethora of targeting options and optimization selections that streamline ad management. Build brand awareness and drive engagement with a competitive ad campaign for Instagram that gets users to interact with your brand and buy your products.
Twitter Advertising
Facebook advertising or Facebook ads management leverages various social ad formats, such as image ads, video ads, poll ads and carousel ads, to generate interest in your brand offerings and move prospects along your conversion funnel. Facebook advertising companies recommend Facebook ad management to businesses looking to micro-target their exact audiences and acquire immediate results. Connect with current and potential clients fast with social media advertising services for Twitter. Become the business that users follow and trust.
LinkedIn Advertising
Advertising on LinkedIn is recommended for business-to-business (B2B) marketers looking to maximize social media advertising effectiveness in driving lead generation. If your target market is C-suite professionals and industry experts, LinkedIn advertising is the solution for you. Advertise on the best social media platform for lead generation. Target and capture valuable leads with compelling and personalized ads for your audience.
Pinterest Advertising
Does advertising on Pinterest make the most sense for your brand? Begin advertising on Pinterest and harness your full-funnel marketing potential! Engage with a specific and highly targeted audience with a managed social media campaign for Pinterest that generates awareness, sales, and more for your business. Like advertising on Facebook, Pinterest advertising also follows a pay-for-placement (P4P) system. This means you pay to promote your Pinterest ads on your chosen product Pins.
Social media ads are meant to engage with an audience that is already engaging.
Our social ads experts develop a comprehensive strategy composed of audience research, landing page optimization, and engaging creative development to ensure you’re engaging with the right audience on the right platforms.
If you’re looking for a cost-effective advertising strategy that immediately builds your brand awareness and drives both traffic and conversions to your website, social media advertising is one of your best options. At an average of $3 per thousand impressions, it is far more cost effective than traditional advertising and allows you to target specific audiences with incredible detail and precision.
Our social media advertising experts will work with your team to develop a comprehensive social media advertising strategy and take advantage of the latest tools and technology for ongoing optimizations. We develop a comprehensive audience targeting strategy along with engaging creative and landing page optimization to ensure you are not only targeting the right audience, but also optimizing the user’s experience from start to finish.
Our social team is certified across multiple platforms including Facebook, Instagram, and Twitter, as well as Google Analytics and Google Data Studio. Our teams regularly collaborate, integrating analytics, design, and UX to ensure a seamless user experience that is engaging and meaningful.
Our Social Media Advertising Process
Since 2013 when Facebook first introduced advertising on its platform, PPC Services India has been helping businesses of all sizes create and execute highly successful social media advertising campaigns that achieve or exceed their business goals. We’ve developed a comprehensive process over the management of hundreds of campaigns and improved as new technology and techniques become available.
Target Audience Research
We will work closely with your team to learn more about your customers and prospects, who they are, what types of content they are looking for, and what copy engages them most. We will then execute a social media advertising campaign that leverages the platforms they frequent most, engaging them either directly on the platform or driving them to relevant information on your website.
Holistic Strategy
We believe in data-driven decision-making and strategy. We’ll ensure that your marketing dollars are utilized across the social media platforms and channels that your target audiences frequent most, providing efficiency and ensuring tangible ROI across platforms.
Ad Copy & Landing Page Development
A campaign is only successful if ad copy, landing pages, and content are optimized to attract and convert your target audiences. Our experts will work with your marketing and design teams to develop highly targeted, engaging ads that inspire your audience to take action. We will also work with your team to develop landing pages that match the user’s expectations and drive them to convert.
Monitoring and Optimizations
The more your campaign runs, the more data we have to make decisions. Our experts continually monitor and optimize your campaigns to ensure all ads and content are meeting the needs of your audience. Our data will also present opportunities and roadblocks that should be addressed for maximum ROI.
Ongoing Reporting
Our team provides both education and reporting to ensure that we are providing you with the “so what?” behind our data. We continually report on the performance of your campaigns, and even provide access to our work management software so you can see our task workflow. We’ll give you the data behind our results, but also explain what the results mean and how it impacts your campaign.
The Benefits of Social Media Advertising
Build Brand Awareness & Thought Leadership
Social media advertising is a great way to build awareness for your brand’s name and introduce you to highly qualified prospective customers. It is also a great way to distribute content and build your brand as a thought leader in your industry. The more your audience engages on social media, the more your brand should develop a comprehensive strategy that utilizes all of the tools and ad types available to engage your audience.
Laser Focused Targeting
Social media advertising gives you the ability to target audiences with incredible precision unlike any other digital media platform. The amount of data collected, the size of the audience, and the numerous targeting options ensure that your ads and content are getting right eyes at the right time. Social media advertising gives you full targeting control of your campaign so you can hyper focus your efforts and remain efficient with your marketing dollars.
Cost-Effective Strategy
At an average of a $3 investment per one thousand impressions, social media advertising remains a low cost effective strategy to help you build brand awareness, distribute content, and drive quality leads from the platforms your audiences are using most.
Proven ROI
With large audiences and incredible targeting capabilities, social media advertising gives you the most bang for your buck when distributing content and driving leads from target audiences. Our time tested social media advertising strategy and process will ensure that your campaigns are always optimized for success.
Social Media Marketing Services
Combining best practices with modern tactics, our team has been able to develop an arsenal of social media marketing services to increase brand visibility and connect with your target audience. Offering new account setups, posting services, review generation and paid advertising options, our social media marketing agency can help spread brand awareness and drive engagement for you business. By consistently testing different methods and channels, we understand what gets results and what doesn't, allowing our team to create flexible social media strategies. Through targeted social media campaigns, dedicated management and intelligent content creation, we can boost your presence on the networks that matter most for your business. Our expertise paired with these effective social media marketing efforts will help develop a following of users who are interested in your company and what you have to offer.
Are you looking for an effective way to grow your business’ brand awareness, number of new customers, and website traffic? Then you should be on social media! Check out our social media marketing service and build a strong social media presence. Contact us to get started.
Plan, execute, and optimize your social media advertising with PPC Services India Social Advertising
With social media advertising point solutions used across different channels, enterprises are unable to deliver a consistent brand voice, drive leads from channels to site, and effectively tie advertising to sales and support. PPC Services India’s Marketing suite is powered by the world’s only unified customer experience management (Unified-CXM) platform, purpose-built to help marketing teams orchestrate omnichannel campaigns across 30+ digital channels, including social media.
Frequently Asked Questions
Social media advertising is a type of digital marketing that utilizes social networks such as Facebook, Twitter, and Instagram to deliver paid ads to your target audience. Social media ads are a quick and effective way to connect with your consumers and boost your marketing campaigns.
Social media advertising services are services that promote your brand across social media networks like Facebook, Instagram, and Twitter to increase brand awareness, engagement, followers, and even leads and sales.
Whether you’re selling business-to-consumer, business-to-business, or ecommerce, social media advertising services can help your company. Social media is accounting for 30 percent of time spent online. It is a wise decision to target people directly where they enjoy spending their time. PPC Services India will combine many social media advertising services that create a campaign that is tailored to your business model. Whether your goals are to drive conversions, increase your brand awareness, or increase engagement with your audience, social media advertising services are versatile. We can find the best approach for your business.
The strategy will include applicable content that is up-to-date with current marketing trends and will always consider the unique aspects of your business that set you apart from competitors.
While there are many social media advertising platforms on the Internet that offer paid advertising options, it’s important to choose the platform that will allow you to reach a relevant audience. When it comes to your campaign, you should consider some big players in the game.
- TikTok
We offer display ads as part of our overall PPC Services India. We manage your account top to bottom and build it to our best practices so it can function alongside some of our proprietary scripts & reporting tools. Once the new account is launched (typically 2-3 week turnaround), we begin daily/weekly/monthly optimizations. We're in constant contact as we work with your team to move your business forward and scale the account(s).
In addition to being incredibly customizable, flexible, and scalable, social media advertising is one of the most affordable digital marketing options available today. Research shows that it is cheaper than any other form of advertising while offering the potential to reach the widest audience. When done correctly, you can stretch your marketing dollars incredibly far with a social media advertising campaign, and PPC Services India can provide ongoing support and guidance to ensure you achieve the results you need.
One of the largest expenses associated with social media advertising services for your business can be hiring someone to do your campaign in-house.
This means you have to add another person to payroll, and pay them for their social media advertising services. Effective social media advertising requires creating copy, graphics, videos, optimizing campaigns and content, monitoring, and reporting. If you’re looking for someone that can jump in right away to help your business create a fantastic social media advertising campaign, going with an agency is your best bet. When choosing a social media advertising agency, be sure to know if they will provide detailed reporting and communication about campaign results. To gauge the performance of your social media advertising campaign, PPC Services India will provide extensive social media advertising reporting and performance updates. PPC Services India offers monthly and weekly reporting options depending on your social media advertising needs. You’ll know exactly what is happening with your campaigns when you choose our social media ad management services.
The team at PPC Services India has decades of professional experience in all areas of the digital marketing sphere, and we are genuinely excited about putting this experience to work for your business. We understand the challenges facing advertisers across various markets and routinely assist our clients in increasing their visibility across social media platforms. When you work with us, you are not simply a client but a valuable member of our team. Collaboration is key to your success. You can expect unparalleled expertise, professionalism, and enthusiasm from the PPC Services India team through every phase of the social media advertising process.
PPC SERVICES : Drive Sales With PPC Management Services
Pay-per-click (PPC) management services provide a professional service to manage your PPC campaign and strategy for a set fee.
Pay-Per-Click (PPC) Management Services
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PPC Management Services
Pay-Per-Click (PPC) management services are a form of advertising in which a service provider is hired to run advertisements on search engines, social media platforms, and other relevant channels in order to drive traffic to a website through click-through rates and/or website visits. A Pay-Per-Click management agency is aware of the objectives of its client and is committed to helping them reach their buyers, regardless of whether they are running Google Ads, Facebook Ads, or other forms of advertising.
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Pay-Per-Click (PPC) Management Services
Remarketing Ads
Ads for remarketing are displayed to people who have visited your website and expressed interest in buying. With accurate audience segmentation and analytics, we can show you the ads for real-time products that people have actually viewed. With such a high-intent audience, our strategic remarketing strategy is perfect for following up.
Pay-Per-Click (PPC) Management Services
Google Shopping Ads
Google Shopping Ads (also known as Google PLA Ads or Google Shopping Ads) are an ideal tool for ecommerce and online retail businesses, as they are displayed in the carousel above the natural search results and in the shopping section of Google's GDN. This allows ecommerce companies to quickly rank their products at the forefront of Google's search results pages.
Pay-Per-Click (PPC) Management Services
In-stream Ads
In-stream advertisements are also referred to as YouTube ads. Pay-per-click (PPC) ads are displayed on the search results page of YouTube, on YouTube videos, and on Display Network video partners. YouTube ads showcase your brand in a distinctive and memorable manner. In-stream ads have recently been introduced on Facebook, enabling businesses to position advertisements in the optimal slots and natural interruptions in video content.
Pay-Per-Click (PPC) Management Services
Local Services Ads
Local service ads work on a pay-per-click (PPC) model. That means you’re not paying for clicks that aren’t leads. Local service advertising is only available in a handful of markets. HVAC company, electrician, plumber and locksmith are just a few examples. Our local service PPC firm works with local providers to increase the visibility of their businesses to their target audience.
Pay-Per-Click (PPC) Management Services
Gmail Sponsored Promotions (GSP)
One of the most widely used forms of advertising in Gmail is GSP, which was launched in 2015. GSP (Gmail Sponsored Promotion) allows recipients to send a customised message to a specific recipient. GSP is a form of advertising provided by Google, which is advertising that is placed directly in the inbox of the Gmail user.
