White label PPC is a type of PPC management where an Agency outsources the management of their client’s PPC campaigns to a PPC advertising services Provider. The service provider then manages the campaign on behalf of the agency, using its tools and processes. The Provider also creates custom reports and dashboards for the agency-branded with the agency’s logo and contact information. The term “white label” refers to the fact that the agency providing the service to the partner agencys’ clients or prospects; is never revealed. This business model can benefit both parties because it allows clients to focus on their core business while getting professional PPC management. The service provider allows the agency to expand its client base without investing in high-cost human resources. Learn more about White Label and the Difference between White Label and Private Label.
PPC campaigns can include search, display, and Google Shopping campaigns, providing a wide range of options to suit any client’s marketing objectives. Display ads can be featured on platforms such as YouTube, news pages, and various websites globally, offering extensive reach for businesses.
By utilizing white label PPC management services, organizations can benefit from the expertise provided by the service provider and expand their service offerings without stretching their in-house resources.