YouTube Advertising Services: Grow Your Brand with a YouTube Advertising Agency

YouTube is a massive social network, and with YouTube advertising services, your business can use YouTube to build brand awareness, attract leads, and generate sales. As a full-service YouTube advertising agency, PPC Services India can provide everything your business needs to advertise on YouTube, from building your campaigns to creating your ads.

Work with our team of professional marketing specialists to create a custom made YouTube advertising campaign, that delivers a measurable return on investment for your business.

Target your most valuable customers with video advertising on YouTube. Get started today!

What is YouTube Advertising?

Youtube advertising means advertising on Youtube, the online video-sharing platform, promoting video content, or in relevant search terms in Youtube Search. As Google owns Youtube, Youtube advertising is possible only through Google Ads.

YouTube Advertising offers marketers access to billions of users and the ability to target them based on numerous pieces of lifestyle and interest criteria. This ensures your ads are efficient in driving qualified traffic and conversions to your site.

In Youtube advertising, companies can utilize its many video ad formats or use it in part with display campaigns.

Youtube itself has over two billion monthly logged-in users, with 500 hours of video content uploaded every minute to the platform. Each visitor, on average, spends 11 minutes and 24 seconds on Youtube every day, and every visit to Youtube on average leads to 6.5 pageviews.

Google has made creating and managing advertising campaigns on YouTube easy and cost-effective for marketing teams and businesses of all sizes.

Benefits of YouTube Ads

1. Large Audience Reach

There are more than 245 million active YouTube users in the US. This enormous user base presents a significant opportunity for businesses to reach their target audience. The platform is particularly popular among younger demographics, with 81% of 15–25-year-olds in the US using YouTube.

Additionally, YouTube’s algorithm is designed to show ads to users who are most likely to engage with them, increasing the chance of success for advertisers.

YouTube’s large audience is also highly engaged, with users spending an average of 40 minutes per session on the platform, providing businesses with a captive audience for their ads.

2. A Range of Targeting Options

There are a variety of targeting options available for YouTube advertising, including: Demographic, Interest-Based, Geographic Targeting, Device Targeting, Remarketing, Placement, Custom Affinity Audiences, Customer Match.

As a business owner we know you want your ads to generate results. When you trust us to create your ad campaigns, we ensure that all of your ads do just that. We continuously A/B test your ad campaigns and make changes often that rely on data to see which types of advertisements and what demographic provide the best results. We also monitor your ads in real-time to see how they are performing and if they need to be optimized. In turn, your ads will always perform the best they can and achieve the best results.

3. Cost Effective

YouTube advertising rates are cost-effective because advertisers only pay for the views or clicks their ads on YouTube receive. Advertisers can set budgets and bids based on their specific goals and can choose from a variety of ad formats, including:

  • Skippable
  • Non-Skippable Ads
  • Bumper Ads
  • Display Ads

4. Variety of Ad Formats

YouTube advertising rates are cost-effective because advertisers only pay for the views or clicks their ads on YouTube receive. Advertisers can set budgets and bids based on their specific goals and can choose from a variety of ad formats, including:

Display Ads

YouTube Advertising display ads are found off to the right of videos in the “Up Next” and “Recommended Videos” sections. These ads are often relevant to the video being viewed or are based on specific targeting criteria like demographics, interests, videos viewed, or channels followed.

Overlay Ads

Overlay ads are semi-transparent ads that appear in the bottom center 20% of the video. The ads usually appear a few seconds into the video or at a designated point within the video. As with all other types of ads in YouTube, these ads are often relevant to the video being viewed or are based on specific targeting criteria like demographics, interests, videos viewed, or channels followed.

Skippable Video Ads

YouTube skippable ads are ads that play before or during a picked video on YouTube. Usually, these ads play for a few seconds before a notification comes up that counts down from five and ends with a “Skip Ads” button. From there, the user can click to view the video. As with all other types of ads on YouTube, these ads are often relevant to the video being viewed, or they are based on specific targeting criteria like demographics, interests, videos viewed, or channels followed.

Non-Skippable Video Ads

YouTube non-skippable ads are ads that play before or during a picked video on YouTube. With these ads, viewers have to sit through the entirety of the ad at either the beginning of the video or during the video. The viewer will then be taken to their video once the ad ends.

As with all other types of ads on YouTube, these ads are often relevant to the video being viewed, or they are based on specific targeting criteria like demographics, interests, videos viewed, or channels followed.

Like skippable video ads, non-skippable ads play in the YouTube video player and are about 15 or 20 seconds in length, depending on regional standards. They work for both desktop and mobile devices.

Bumper Ads

Bumper ads are short, maximum six-second videos that viewers cannot skip. YouTube's bumper ads offer advertisers a unique way to show ads to video watchers and increase brand awareness quickly.

Sponsored Cards

Sponsored YouTube Cards are an advertisement feature that are displayed as product cards related to the video that is being viewed. Sponsored cards, also referred to as cards, are small advertisements that can pop-up on a YouTube video while the video plays. These ads don't appear randomly. Instead, they display at relevant moments in a video, like when unboxing a product.

Discovery Ads

YouTube discovery ads (or TrueView video discovery ads) are YouTube ads that appear as a thumbnail, title, and description along with other videos on YouTube.

Discovery ads appear in highly-visible locations on the YouTube platform and encourage users to click and discover more about your brand.

Our YouTube Advertising Services

Nurture Your Brand with Our Highly-Demanded YouTube Advertising Services · Video SEO Audit · Video Optimization · Youtube Advertising etc.

Focused Audience Research

Our YouTube advertising experts become an extension of your team, learning everything there is to know about your customers and prospects. They then layer on customized audience targeting within YouTube utilizing a variety of technologies to ensure your ads are reaching qualified customers and prospects while they view videos on YouTube.

Cross-channel Campaign Strategy and Execution

We incorporate YouTube Advertising into your larger digital marketing strategy by keeping seamless and consistent experiences across your YouTube ads and marketing channels. We ensure your brand voice and messaging remain constant as users click from ads to videos, ads to landing or product pages, and ads to your website. This will help to not only increase overall engagement as users encounter your ads on YouTube but will also help to increase conversions overall, leading to a better overall brand experience.

Goal-orientated Metrics and Reporting

As a Google Analytics Certified Agency and Partner, we take our reporting seriously. Data is our single source of truth and we use both Google Analytics and Google Data Studio integrations to give you the full scope of how your YouTube Advertising efforts fit into the bigger picture of your digital marketing strategy. Our team will provide you with comprehensive, real-time reporting on your YouTube efforts, providing reporting that tells the story of how your video advertising is performing and make recommendations on how to proceed through roadblocks and opportunities.

Why use YouTube advertising services?

As you investigate YouTube advertising services, you may wonder why you should invest in them. Here are three reasons to invest in YouTube advertising services.

1. YouTube has an active user base

Whenever you invest in advertising services, you want to know that you can reach people. You want to reach people who actively engage and use the platform. With YouTube, you will reach an active audience that is using the platform regularly.

The average mobile viewing session on YouTube is about  40 minutes. When people are on this platform, they remain on it for a long time. This creates a window of opportunity for your business to reach these leads.

People go on YouTube every day for different reasons:

  • To watch entertaining content: People go on YouTube to watch exciting content that interests them. It could be clips from their favorite TV show or a YouTube star they follow.
  • To learn how to do something: Many people rely on how-to videos to help them learn how to do things. People turn to YouTube to give them a visual perspective on how to make and create.
  • To buy products and services: People often make an impulsive decision to buy a product after watching a video. Whether it’s a product review or a company creating a promotional video, YouTube drives people to make purchases.
  • To travel: People will watch YouTube videos to learn about different areas and destinations. It helps people who are looking to visit new places.

If you advertise on YouTube, you’re creating an opportunity for your business to engage with these leads. You can reach your audience through videos they watch the most and get them to check out your business.

2. YouTube videos are popular

Videos rose dramatically as the most popular form of content. In fact, people are 10 times more likely to interact with a video than a block of text.

Since YouTube videos are popular, you’re more likely to reach and engage your audience. Considering the average number of videos watched per day on their platform is 5 billion, you have great opportunities to reach and engage your audience.

3. Videos are shareable

When you invest in YouTube advertising services, you’re investing in an easily shareable medium. Over 5 billion videos get shared on YouTube’s platform. Videos are easy to share, and users enjoy showing content to their friends and family. With videos being easily shareable, it makes it easier for your business to reach more people.

YouTube Advertising Agency

When it comes to results, we speak your language. At PPC Services India, we offer dedicated Youtube advertising services to take your brand presence to the next level. PPC Services India offers a unique and stunning YouTube Marketing Service and stands out from the crowd. Deliver unique and visually stunning high-quality experience for viewers. So why settle for a bland and forgettable social media presence when you could stand out from the crowd with the power of YouTube? Let us help you harness the full potential of this incredible platform and take your business to new heights!

We are YouTube Advertising specialists. Established in 2013. PPC Services India are recognized as a leading global YouTube Advertising Agency.

Frequently Asked Questions

There are 6 types of YouTube video formats, which include

  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • In-feed video ads
  • Bumper ads
  • Outstream ads
  • Masthead ads

A YouTube video marketing company is accountable for carrying out SEO for videos. Resorting to the services of a video marketing organization helps you promote your video content on YouTube plus other media channels the right way. With their marketing strategy, these organizations aid you to increase video clicks, subscriber's views, and engagement.

Your overall YouTube Advertising cost will be determined by your budget. For budgeting, you can set your daily budget or use a campaign total budget, so you have complete control over spend. Your Avg. CPV, cost per conversion, and Avg. CPM will depend on your YouTube Advertising goals, your budget, your location targeting, and the audience you are targeting. For average cost per view, You can expect to spend anywhere from $0.05/view to $0.30/view. For your average cost per 1,000 impressions, you can expect an Avg. CPM of $5 to $20.

YouTube marketing is a strategy that involves a powerful mix of tactics for promoting products/services or brands. This includes the creation and uploading of promotional videos on the company's YouTube channel, working with influencers and using YouTube's advertisements, etc.

The cost of hiring a YouTube marketing agency can vary depending on the services you need, the size of your business, and the agency’s experience and expertise. Some agencies charge a flat fee, while others charge a percentage of your ad spend or revenue.

The time it takes to see results from our YouTube marketing agency can vary depending on your business goals, target audience, and competition. However, you can expect to see some improvement within the first few months of working with an agency.

PPC SERVICES : Drive Sales With PPC Management Services

Pay-per-click (PPC) management services provide a professional service to manage your PPC campaign and strategy for a set fee.

Pay-Per-Click (PPC) Management Services

PPC Management Services

Pay-Per-Click (PPC) management services are a form of advertising in which a service provider is hired to run advertisements on search engines, social media platforms, and other relevant channels in order to drive traffic to a website through click-through rates and/or website visits. A Pay-Per-Click management agency is aware of the objectives of its client and is committed to helping them reach their buyers, regardless of whether they are running Google Ads, Facebook Ads, or other forms of advertising.

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Remarketing Ads
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Remarketing Ads

Ads for remarketing are displayed to people who have visited your website and expressed interest in buying. With accurate audience segmentation and analytics, we can show you the ads for real-time products that people have actually viewed. With such a high-intent audience, our strategic remarketing strategy is perfect for following up.

Google Shopping Ads
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Google Shopping Ads

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In-stream Ads
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In-stream Ads

In-stream advertisements are also referred to as YouTube ads. Pay-per-click (PPC) ads are displayed on the search results page of YouTube, on YouTube videos, and on Display Network video partners. YouTube ads showcase your brand in a distinctive and memorable manner. In-stream ads have recently been introduced on Facebook, enabling businesses to position advertisements in the optimal slots and natural interruptions in video content.

Local Services Ads
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Local Services Ads

Local service ads work on a pay-per-click (PPC) model. That means you’re not paying for clicks that aren’t leads. Local service advertising is only available in a handful of markets. HVAC company, electrician, plumber and locksmith are just a few examples. Our local service PPC firm works with local providers to increase the visibility of their businesses to their target audience.

Gmail Sponsored Promotions (GSP)
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Gmail Sponsored Promotions (GSP)

One of the most widely used forms of advertising in Gmail is GSP, which was launched in 2015. GSP (Gmail Sponsored Promotion) allows recipients to send a customised message to a specific recipient. GSP is a form of advertising provided by Google, which is advertising that is placed directly in the inbox of the Gmail user.