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PPC Audit Services

Our PPC audit services include fresh keyword research, campaign restructuring, ad copy writing, budget reallocation, extensions evaluation and conversion tracking.

PPC audit services are meant to help in pay per click Ad campaigns.

Our pay-per-click (PPC) audit is your opportunity to revive, refocus, and refine your PPC strategy.

A PPC Audit investigates your PPC account, identifying areas for improvement while pinpointing what is working to boost your PPC campaign results. Our PPC audit services · Free PPC audit · Keyword analysis · PPC account structure reviews · Ad copy audits · Budget reviews and bidding optimisation ·

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What Is a PPC Audit?

A PPC audit evaluates the effectiveness of your paid advertising strategy. PPC, or pay-per-click, advertisements are a staple in the modern world of digital marketing. Using the results of the audit, businesses will be able to determine optimization opportunities, allowing them to get an even better return on investment. Periodic audits are important to ensuring the continued success of a PPC ad campaign. Paid search is rapidly changing, so it’s important for your business to stay on top of its PPC strategy.

Improve Your Campaigns Through a PPC Audit

If your current PPC campaigns could use a boost, it’s time to consult the PPC Auditing professionals at PPC Services India. Our team at PPC Services India works on every aspect of PPC Audit. We work on expanded texts for every Ad that is created. We also do optimization of your Ad campaign to target mobile traffic. So, after a PPC audit, your reach gets further expanded. That is how messages reach intended the audience in very little time.

Pay Per Click Audits to Meet Your Needs and Business Goals

Whether your PPC campaigns are set up on Google AdWords or Bing Ads, we can help you constantly monitor them and point out the areas of improvements to lower your costs and improve rate of conversion. Our PPC audit services include fresh keyword research, campaign restructuring, ad copy writing, budget reallocation, extensions evaluation and conversion tracking. When you are doing an audit of your PPC campaign, it is possible for businesses of all sizes to know where they stand against other PPC marketers in similar spend brackets. Then advertisers get to know exactly what went wrong in their PPC accounts and what all is needed to be done to improve an account's performance. Expected results are attained when recommended changes are made. It is only after necessary corrections that good results are achieved by clients. Our Pay Per Click audit specialists thoroughly analyze your account in terms of Negative Keywords, Click Through Rate, Impression Share, Quality Score, Ad Text, Long Tail Keywords, Landing Pages, etc., to make sure that the campaigns are configured optimally to deliver maximum ROI. Our PPC audit specialists further prepare in-depth reports, highlighting the opportunities, deficiencies and areas of improvement.

Our Approach to PPC Audits

As with all our auditing services, PPC Services India takes a highly thorough, entirely customizable approach to PPC audits. Depending on the needs and wants of your business, our approach to PPC audit services will vary—personally, we believe that this is the only effective way to go about a PPC audit. For this process to be successful, we need to keep your business and its goals in mind.

PPC Services India will perform a custom audit, tailored exactly to your business’s goals. After we finish the PPC account review, we’ll be able to provide you with actionable recommendations. These recommendations can then be prioritized to boost performance.

As a key part of the PPC auditing experience, PPC Services India will take a close look at KPIs and use that analysis to offer recommendations to improve performance. Using the information we’ve gathered through our detailed KPI analysis, we’ll determine exactly which factors are in need of adjustments.

Our Process

At PPC Services India, we have an incredibly thorough auditing process, allowing us to see the full picture of your PPC campaign. We tailor our PPC audits to your business, with a general process flow as you will see below.

Our PPC Auditing Process

  1. Onboard
  2. Audit
  3. Review

Onboard

We’ll begin the onboarding stage of your PPC audit with a kickoff call. Through this call, we are able to have an in-depth Q&A with you, helping us to learn more important details about your business. No two businesses are the same, and they certainly aren’t going to share the same goals. By getting a clearer idea of your business’s needs and goals, the digital marketing team at PPC Services India will be able to tailor your PPC audit to your company’s needs.

Audit

Keeping what we’ve learned during the kickoff call in mind, the digital marketers at PPC Services India will get to work on your PPC audit. First, our PPC specialists will take a careful look at your PPC campaign from the account level. At this level, we’ll focus on a number of areas —account settings, audience settings, conversion tracking, and conversion types.

After PPC Services India has gathered information at the account level, we’ll move on to the campaign level, taking a close look at your PPC campaigns. This involves digging into campaign types, campaign structure, and campaign settings.

As the final phase of the audit, we will look at campaign targeting. This phase is broken into three channels, which are:

  • Search – We’ll take a look at relevant keywords, audiences (including retargeting and affinity), demographics, and devices. PPC Services India will also perform a negative keyword analysis and provide your business with recommendations.
  • Display and social media – We will look into keywords, audiences (including affinity, custom audiences, in-market, and retargeting), content, placement, demographic, and location targeting, exclusions, devices, and finally, bid strategies.
  • Ads and creative – Our digital marketers will review ad copy, ad formats, and landing pages.

Our Array of PPC Audit Services:

Campaign Structure Analysis

We divide ad groups in different campaigns and ensure that ads & keywords are targeted efficiently. The ad campaigns are also divided under Search and Display network.

Ad Group Analysis

Once the campaign structure is well-organized, we find out how your ad groups are set up. Is each ad group the sub-category of the main category? Does each ad group have maximum 20 keywords in it?

Keywords Audit

We check how many exact, broad and phrase match keywords are being utilized. We also check the negative keywords and recommend more keywords to be added to weed out irrelevant traffic. We use ‘broad match’ to place your ad in front of a wider audience and ‘exact match’ to reach out to the target market

Ad Copy and Landing Pages

Our PPC audit specialists make sure that both the ad copies and landing pages along with relevant keywords are in sync with each other.

Impression Share

We evaluate your paid search campaign’s impression share to make sure that the ad reaches the target audience.

Budget and Bid Management

We review the current setting and bid amounts so that you gain maximum returns as per your budget.

Frequently Asked Questions

A PPC audit reviews and assesses the performance of your paid advertising account, which can range from Google Ads to Amazon Advertising, and provides actionable recommendations for improving your account’s overall performance, as well as individual ad campaigns, ad groups, and ad budgets. A PPC audit provides extensive data reports and insights into your paid search campaigns and lets you know how much they have been effective. Whether your account is a rousing success or underperforming, PPC audits can benefit your marketing program.

Our free PPC audits provide your business with the same features that many paid audits offer, including:

  • Analysis of your entire PPC account, from ad campaigns to individual ad groups
  • Summary of your PPC account’s details, like conversion rates and top-performing keywords
  • List of actionable, data-backed recommendations for improving account performance

You want to make the most of your ad spend, which is why a PPC account audit is so valuable. It can help you discover new ways to improve your campaigns, whether they’re performing poorly, above average, or exceptionally.

  • 1. Get a fresh perspective on your PPC campaigns
  • 2. Access PPC experts in your specific industry
  • 3. Obtain a free analysis and recommendations
  • 4. Improve your PPC strategy’s ROI

A PPC audit is essential to understanding where your budget is being spent and, thus, understanding how to eliminate potential wastage. Specifically for eCommerce stores, we often find that the products promoted by Google Shopping and/or Amazon Shopping have not been optimised for conversions. That’s why a PPC audit is so important. It’s not simply about monitoring your PPC performance, it’s about improving it. By highlighting what tweaks must be made for you to do so, our audit report will help you attract and convert customers and boost your ROI. If you’re asking yourself whether your Amazon ad campaign is “worth it” or if you should pull the plug on your Google Shopping campaign, something is probably going wrong.

How frequently you audit your PPC account depends on a variety of factors, particularly the size of your account. However, as a rule of thumb, we recommend twice a year. The paid media landscape is in constant flux, and so your account could seriously suffer when left uninspected for a significant period of time. For example, Google is always announcing new ad policies that need to be accounted for. Following a PPC audit, your PPC account still requires daily attention. You should be monitoring it every day to ensure that nothing is slipping under the radar which could be damaging your performance e.g. there is a problem with the payment process. Equally, bid optimisations should be a weekly occurrence. That’s why we offer ongoing eCommerce PPC services following our PPC audit to maximise your campaign performance.

Most PPC audits (that are paid for) take around 2-4 weeks. Meanwhile, our in-depth audit report will be with you in just 7 days. This owes to a mixture of highly intelligent PPC analysis tools and experts who know exactly what they are looking for when manually dissecting your account.

Most PPC audits (that are paid for) take around 2-4 weeks. Meanwhile, our in-depth audit report will be with you in just 7 days. This owes to a mixture of highly intelligent PPC analysis tools and experts who know exactly what they are looking for when manually dissecting your account.

Think of all the campaign settings, keywords, ad groups, and components of your PPC campaigns. Each one demands your attention every quarter. Yeah, we know it’s tedious. But a PPC audit can be the eureka moment to find improvement opportunities you may have missed and scale your ad performance. This is particularly true if you’ve been working with the same account for a long time.

PPC audits help marketers:

  • Maximize ROI on PPC campaigns
  • Analyze conversion rates and other metrics
  • Assess ad performance for Google ad accounts
  • Correct settings mistakes costing companies higher ad spends
  • Collect data for marketing and performance reports
  • Decrease CPC (cost per click) and CPA (cost per acquisition)
  • Increase CTR (clickthrough rate)

PPC Services in India : Drive Sales with PPC Management

Pay-per-click (PPC) management services are professional services designed to plan, execute, and optimize your PPC campaigns and strategies for a fixed fee. These services help businesses improve ad performance, maximize ROI, and achieve their marketing goals more efficiently.

Pay-Per-Click (PPC) Management Services

PPC Management Services


Pay-Per-Click (PPC) management services involve hiring a specialized agency or service provider to plan, run, and optimize advertising campaigns across search engines, social media platforms, and other relevant digital channels. The primary goal is to drive targeted traffic to a website through clicks and measurable user engagement. A PPC management agency works closely with clients to understand their business objectives and target audience. Based on these goals, they design and execute data-driven campaigns to help businesses reach potential customers effectively and improve overall performance, whether the focus is on lead generation, sales, or brand awareness.


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Display advertising services
Pay-Per-Click (PPC) Management Services

Display Ads

Display advertising is a key component of paid digital marketing. Our effective display ad strategies focus on creating visually engaging, personalized advertisements and placing them on relevant websites, apps, videos, and other digital platforms where your target audience is most active. Our Pay-Per-Click (PPC) team works closely with in-house designers to ensure each ad is visually compelling, brand-consistent, and optimized for conversions. This collaborative approach helps us deliver display campaigns that not only attract attention but also drive meaningful results.
Social media advertising services
Pay-Per-Click (PPC) Management Services

Social Ads

Our Pay-Per-Click (PPC) managers specialize in optimizing campaigns across major social media platforms such as Facebook, LinkedIn, and Instagram. By leveraging precise audience targeting based on interests, behavior, and demographics, we help increase brand awareness and expand your reach to the right audience. We have extensive experience in creating a wide range of ad formats, including carousel ads, dynamic product ads, image-based creatives, video ads, and story ads, all designed to engage users and drive measurable results.
Remarketing Ads
Pay-Per-Click (PPC) Management Services

Remarketing Ads

Remarketing ads are shown to users who have previously visited your website and demonstrated interest in your products or services. Through precise audience segmentation and advanced analytics, we help deliver highly relevant ads based on the specific products or pages users have viewed. Since remarketing targets a high-intent audience, it is an effective strategy for re-engaging potential customers, strengthening brand recall, and encouraging conversions through timely and personalized follow-ups.

Google Shopping Ads
Pay-Per-Click (PPC) Management Services

Google Shopping Ads

Google Shopping Ads (also known as Product Listing Ads or PLAs) are an effective advertising solution for eCommerce and online retail businesses. These ads appear prominently in a product carousel above organic search results as well as within the Google Shopping tab. This prime placement allows businesses to showcase their products directly to high-intent shoppers, improving visibility and increasing the chances of clicks and conversions. As a result, eCommerce brands can position their products at the forefront of Google’s search results and drive more qualified traffic to their online stores.

In-stream Ads
Pay-Per-Click (PPC) Management Services

In-stream Ads

In-stream ads, commonly known as YouTube ads, appear on YouTube search results, videos, and partner sites across the Display Network. They help present your brand in a memorable and engaging way. These video ad formats have also been introduced on Facebook, allowing businesses to place ads at natural breaks in video content for better visibility and impact.

Local Services Ads
Pay-Per-Click (PPC) Management Services

Local Services Ads

Local Service Ads use a pay-per-click (PPC) model, so you only pay for genuine leads, not just clicks. They’re currently available for select industries like HVAC, plumbing, electrical, and locksmith services. Our local service PPC team helps businesses improve visibility and connect with the right local customers.

Amazon PPC advertising services
Pay-Per-Click (PPC) Management Services

Amazon PPC Ads

Amazon PPC Ads services help sellers promote their products directly on the Amazon marketplace through paid advertising campaigns. These ads are designed to increase product visibility, attract high-intent shoppers, and boost sales by displaying listings in prominent positions such as search results and product detail pages. By leveraging data-driven strategies and ongoing optimization, Amazon PPC Ads services help sellers improve rankings, increase sales velocity, and build strong brand presence in a highly competitive marketplace. Our PPC team in India uses expert strategies to plan and manage Amazon campaigns, helping improve performance and increase profitability.
Gmail Sponsored Promotions (GSP)
Pay-Per-Click (PPC) Management Services

Gmail Sponsored Promotions (GSP)

One of the widely used formats of Gmail advertising is Gmail Sponsored Promotions (GSP), introduced by Google to help businesses reach users directly within their inbox. GSP ads appear in the Promotions tab of Gmail and allow advertisers to deliver highly targeted, interactive email-style ads to potential customers. When a user clicks on a GSP ad, it expands into a full promotional message, which can include images, text, and even call-to-action buttons, helping businesses engage users more effectively. Gmail Sponsored Promotions enable advertisers to reach relevant audiences based on interests, behavior, and demographics, making it a powerful tool for increasing brand awareness, generating leads, and driving conversions through personalized inbox advertising.

Paid Search Advertising Services
Pay-Per-Click (PPC) Services

Paid Search Advertising

Our paid search agency offers comprehensive PPC services designed to position your brand at the top of search engine results. Our experienced paid search specialists optimize ad targeting strategies, identify high-value keywords, develop effective bidding strategies, and continuously monitor campaign performance to ensure maximum return on investment (ROI). These data-driven practices help improve key performance metrics such as Quality Score, click-through rate (CTR), and impression share, ultimately enhancing overall campaign efficiency and driving better results for your business.

Google Ads management services
Pay-Per-Click (PPC) Services

Google Ads / AdWords Management

PPC Services India is a leading Pay-Per-Click (PPC) marketing agency in India specializing in creating, managing, and optimizing high-performing Google Ads campaigns that generate qualified leads and drive conversions. Established in 2013, we have built extensive expertise in paid search marketing, helping businesses maximize their online visibility, attract targeted customers, and achieve measurable growth. Our team focuses on data-driven Google Ads management strategies designed to improve campaign performance, increase ROI, and deliver sustainable business results.
Ecommerce PPC services
Pay-Per-Click (PPC) Services

Ecommerce PPC

Ecommerce PPC (Pay-Per-Click) is an online advertising strategy that promotes your online store and products through paid ads. Ecommerce PPC management involves setting up, running, and optimizing these campaigns to improve performance and results. Our team helps drive more sales from your shopping campaigns so you can focus on growing other parts of your business. Whether you’re a startup or an established brand, ecommerce PPC can be a strong way to boost revenue.

LinkedIn advertising services
PPC Advertising Services

LinkedIn Ads Advertising

To get the most out of LinkedIn Ads, you need strong optimization, consistent testing, an effective landing page funnel, and offers that truly connect with your audience. Our LinkedIn advertising experts help improve and scale your campaigns efficiently and profitably, turning ideal prospects into customers through a fully managed ad funnel. PPC Services India is a LinkedIn Ads agency specializing in LinkedIn paid advertising and B2B marketing for startups.

Lead generation PPC management
PPC Advertising Services

Lead Gen PPC Management

PPC lead generation helps businesses fill their sales pipeline with quality leads while making data-driven decisions. We focus on driving qualified traffic to your website through well-managed PPC campaigns designed for effective lead generation. PPC Services India is a trusted provider of lead generation services, delivering results through expert campaign management and lead optimization. As a Google Ads Premier Partner, we meet high standards of certification, training, and product expertise, ensuring your campaigns are handled by experienced professionals.