Pay Per Click (PPC) Advertising for Healthcare Practices

PPC stands for pay-per-click and is sometimes known as paid search, if speaking about the search engine variety.

A well-researched and -managed PPC campaign can yield great results for any medical practice.

Pay Per Click (PPC) is an advertising method that can position healthcare websites above their competitors on search engines. Medical PPC (pay-per-click) is one of the most effective paid advertising strategies that a medical practice can leverage to drive new patient appointments.

Get in front of the right patients quickly with highly-targeted and relevant Paid Search Advertising campaigns with PPC Services India.

What is PPC Advertising?

PPC stands for pay-per-click and is sometimes known as paid search, if speaking about the search engine variety.

When you buy PPC online advertisements, each time a patient clicks on your ad, you pay a small fee. There are other paid advertising models like CPM, or cost-per-thousand advertising, where you pay per times your ad appears, not per click.

This is how newspaper, radio and TV advertisements are sold. PPC is a much better model because you only pay for an action (a click) instead of nonaction (a view).

Both search engines and social networks offer PPC advertising, but each of them differ in cost and effectiveness. If they’re done right, Google ads, for instance, will drive high volumes of traffic to your site, but  can be more expensive than other search engines.

Bing, on the other hand, is often less expensive, but also not as popular as Google, so you may not see as much traffic and thus less appointments.

Social networks like Facebook often have lower click-through rates, but the targeting capabilities social media platforms offer make them highly effective. It’s also extremely low-cost. With a budget of just a few hundred dollars, you can effectively drive engagement and awareness for your practice.

You should view social media and search engine advertising as complementary to each other since both have different purposes and outcomes.

Social media users, for instance, aren’t intentionally searching for you or your services, but they’ll see your ads as they browse their news streams. The best social ads don’t really look like ads – your ads might feature an interesting blog post or useful download about a medical condition.

Remember, patients on social networks are the chat with friends and family, not book a provider. They might not become patients immediately, but your ads raise their awareness of your practice. When they do need a healthcare provider, they’ll know who to call.

Search engine users, on the other hand, will see your ads when they enter specific search terms related to your practice. Since they are intentionally looking for you, the conditions you treat or services your provide, you will see a higher click through rate and more immediate conversion of this traffic into new patient appointments.

Paying for ads also helps you appear at the top of search results, since Google and other search engines show paid advertisement before their local or organic listings.

This makes search engine PPC advertising a great way to kick-start your online efforts and drive immediate new patient appointments while you wait for your SEO efforts to drive your local and organic rankings.

Why Should Healthcare Practices Use PPC Advertising?

You may wonder why your healthcare practice should use PPC when you’ve already got a good SEO strategy going for you.

At PPC Services India, we believe PPC and SEO work hand-in-hand. SEO is a long-term strategy that can take months before you start seeing results.

Good PPC ads are live instantly and will start sending traffic to your site immediately. That means instant visibility for your practice.

Another reason is that no matter how good your SEO, you’re not always going to be in Google’s local pack or at the top of search results. Paid ads will always appear at the top of search results, however, because you paid for that spot.

You’ll be the first thing patients see.

PPC ads also allow you to target, at the very least, patients in a specific geography, and on social media platforms even more direct targeting.

SEO is great because it gives you a broad reach. PPC complements that broad reach by attracting specific patients.

PPC for Doctors

PPC Marketing for Doctors & Medical Practices

Wanted to give the best consultancy to your patients, we have the best PPC advertising solution for doctors to treat the maximum number of patients without getting exposed.

Pay Per Click advertising for doctors help you to get more patients with a single click. Every now and then a patient is searching for a doctor for consultation without getting exposed to the virus. It is a common practice nowadays to find a doctor online.

But how will the patients find you? PPC advertising is the answer to that. Using PPC advertising for medical services will put you in the top three search results in Google and Bing search engines. All you need is to connect with a PPC advertising service provider to reach out to the maximum number of patients.

Drive new patients to your medical practice fast with PPC. PPC Services India is a full-service healthcare marketing agency. Our team at PPC Services India will collaborate with you to determine and design PPC campaigns that will help increase the click-through rates to your website. We can help turn clicks into appointments for your healthcare services by driving the relevant traffic to your Doctor’s website.

Local PPC for Doctors

Show up first in local searches when prospects seek medical services in your area.

PPC for Doctors Campaign Management

End-to-end campaign management from PPC specialists for cost-effective sales and lead generation.

Local PPC for Doctors Management

Geographically target high-value visitors searching for your practice areas.

Google Ads Management for Doctors

Google is the 900-pound gorilla—we’re Google Ads experts and can keep the gorilla from pounding your budget.

Developing a PPC Advertising Strategy for Your Practice

Developing an effective PPC advertising strategy is key if you want your ad dollars to result in new patients.

Here’s how you can go about developing an effective PPC advertising strategy for your practice.

Establish Goals

The first step in creating effective PPC advertising strategy is to determine your goals.

Why are you advertising in the first place?

Are you interested in getting more new patients? Or do you want to raise awareness for a new clinic that you just opened?

Sounds simple, but so many practices forget to do this before they start advertising and usually fail because of it.

Regardless of the goals you have for your practice advertising, make sure that they are SMART: Specific, Measurable, Agreed-upon, Realistic and Trackable.

Once you have determined your goals, you can move on to…

Choose Search or Social

This decision comes down to the goals you have for the practice.

You can start with both (and we’re sure some practices do this), however, you might find it easier to start by pick a search engine or a popular social network that you feel can help you achieve your goals.

For example, if you’re instantly looking for new patient appointments, targeting patients searching on Google, is your best place to start.

If you’re looking to grow your patient audience and engage with patients more frequently after they visit, social advertising probably is your best place to start.

Either way, start small, test and experiment often.

Determine an Offer

There needs to be a reason for a patient to interact with your ad.

This doesn’t mean that you need to offer a coupon or discount, but you do need to have something that the patient wants.

Most often you will have the solution to their health or medical condition, which is more than enough to offer. The majority of your ad creative regardless of the medium should focus on selling the experience and results you can provide – not necessarily price.

Always remember that there is competition in your area and patients can be swayed by enticing offers from healthcare providers

Oh and if you’re using social media ads to market your practice, your offer will likely be a piece of content or information that patients would enjoy.

Develop Creative

Armed with an offer, you can now develop the ad campaign creative – the copy (and in some cases imagery) that will drive patient action.

For search engines campaigns, your PPC ads are limited to text and links. Prior to writing your PPC ads and determining your ad extensions, you should do some keyword searches to check out the competition.

For social media campaigns, your PPC ads contain both text and images or video. This gives you a lot more flexibility and power over how you convey your value to patients.

Regardless of the platform, it’s important to have multiple versions of your ads running at the same time. While you don’t have to test huge variations, you should always be trying to find a better converting advertisement.

Plus if you’re experimenting with a new demographic or set of keywords, getting data back on multiple different ads can help you make decisions on future campaign tweaks.

You should also be rotating ads at least every month in conjunction with changing offers, unless you’ve found something that consistently works.

Implement Tracking

Search engine and social media advertising platforms provide practices with in-depth tracking capabilities. These capabilities allow your measure and track how your ads are performing on their network.

That’s simply the start.

In order to best track a PPC advertising campaign, you will also need to have analytics on your website, so you can identify which advertisements are generating the most new patient appoints. You’ll also want to leverage call tracking, because not all patients book appointments online.

Many still call.

Calls bring up another grey area – tracking online ads to offline appointments. While many online tools exist to track the various movements of patients, the front office staff will need to bear some responsibility as well for tracking.

Updating patient forms to include your new forms of advertising on the “how did you hear about us?” section and ensuring that the patient is asked at least once to verify, will greatly help in making sure you know what’s working best.

At the very least, you’ll know exactly what’s not working.

Doctor on Demand PPC Agency

PPC Services India’s PPC agency for a doctor on demand has been providing remarkable results for several medical professionals and healthcare organizations. PPC Services India understands how difficult it is to stand out in today’s dynamics. Our doctor on demand PPC experts are ready to help you go through these challenges. We aim to provide you with the most cost-efficient paid advertising solutions to successfully achieve your goals. Through our innovative pay-per-click management campaigns, we can establish your credibility and grow your clientele.

PPC Services India is the leading provider of pay-per-click marketing and advertising services. Allow our doctor on demand pay-per-click management team to create a custom PPC campaign tailored to your needs.

Our doctor on demand PPC services are designed to boost the effectiveness of your landing pages.

PPC Services India provides comprehensive PPC management solutions to help your business. We develop and implement new campaigns and optimize your current ones to drive more conversions. Whether you’re looking to expand your network, boost your brand’s presence or generate new leads, our doctor on demand PPC experts are ready to help.

PPC Services India is your go-to doctor on demand PPC company. Our extensive digital marketing expertise combined with our passion for innovation is our strength and binding force to provide the best PPC services for your organization.

Frequently Asked Questions

Healthcare PPC advertising can be a little confusing. The PPC part stands for pay-per-click. It refers to a model of advertising, where rather than paying to show your ad, you pay for every click your ad gets. You’ll typically find this model used by search engines (e.g., Google) and social networks (e.g., Facebook). With Google – the most relevant for healthcare PPC advertising – you’ll be going after keywords. These are the words searchers use to find a business, for example, the “best medical clinic”. The greater the number of searches a keyword gets, the more you’ll spend per click.

Medical PPC ads are the first 3-4 search results that a patient sees at the top of a Google search when they type in a search query, for example, menopause treatment near me. Google ads are typically the most common type of medical PPC advertisement a medical practice will utilize. PPC Services India is a Google Partner which means we have a proven track record of performance and overall monthly ad spend that puts us in the top tier of medical PPC agencies in the world. When we engage with a new client we start by performing an in-depth audit and optimization process on their existing medical PPC campaigns or develop a strategy and create a new Google Ads account.

While SEO for doctors is another way to market services, PPC is a quicker alternative for getting ahead of the competition. With the right keywords, a relevant landing page, and proper strategies, PPC can be a cost-effective marketing tool.

Doctors can market products and services; however, there may be additional regulations to follow to ensure the information is factual and safe. With competitive and highly regulated industries such as the medical sector, it’s advisable to get a PPC specialist to guide you through using PPC for doctors.

With PPC advertising, patients can find urgent help from several doctors in an emergency. Since advertisements are always at the top of every Facebook and social media platform, users can visit your website and get doctor’s advice within seconds.

PPC for doctors is used by millions nowadays. Since everyone is careful with their health routine, patients feel more comfortable talking online. It is a researched analysis that confirms that doctors are earning more through PPC advertising for doctors.

We’re Experienced.

PPC can turn into a money pit without experienced specialists constantly optimizing your campaigns—we do that. We have the right experts to ensure your getting the highest return on your ad spend.

We’re On-Time and On-Budget.

You want quick results and a good return on investment—we do that.

We’re Award-Winning.

We’ve received numerous awards for our PPC work from Clutch, Expertise, UpCity, and more.

We’re Focused on the Future.

We advise you on strategies, best practices, technology, and tools to scale your growth over time.

PPC SERVICES : Drive Sales With PPC Management Services

Pay-per-click (PPC) management services provide a professional service to manage your PPC campaign and strategy for a set fee.

Pay-Per-Click (PPC) Management Services

PPC Management Services

Pay-Per-Click (PPC) management services are a form of advertising in which a service provider is hired to run advertisements on search engines, social media platforms, and other relevant channels in order to drive traffic to a website through click-through rates and/or website visits. A Pay-Per-Click management agency is aware of the objectives of its client and is committed to helping them reach their buyers, regardless of whether they are running Google Ads, Facebook Ads, or other forms of advertising.

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Remarketing Ads
Pay-Per-Click (PPC) Management Services

Remarketing Ads

Ads for remarketing are displayed to people who have visited your website and expressed interest in buying. With accurate audience segmentation and analytics, we can show you the ads for real-time products that people have actually viewed. With such a high-intent audience, our strategic remarketing strategy is perfect for following up.

Google Shopping Ads
Pay-Per-Click (PPC) Management Services

Google Shopping Ads

Google Shopping Ads (also known as Google PLA Ads or Google Shopping Ads) are an ideal tool for ecommerce and online retail businesses, as they are displayed in the carousel above the natural search results and in the shopping section of Google's GDN. This allows ecommerce companies to quickly rank their products at the forefront of Google's search results pages.

In-stream Ads
Pay-Per-Click (PPC) Management Services

In-stream Ads

In-stream advertisements are also referred to as YouTube ads. Pay-per-click (PPC) ads are displayed on the search results page of YouTube, on YouTube videos, and on Display Network video partners. YouTube ads showcase your brand in a distinctive and memorable manner. In-stream ads have recently been introduced on Facebook, enabling businesses to position advertisements in the optimal slots and natural interruptions in video content.

Local Services Ads
Pay-Per-Click (PPC) Management Services

Local Services Ads

Local service ads work on a pay-per-click (PPC) model. That means you’re not paying for clicks that aren’t leads. Local service advertising is only available in a handful of markets. HVAC company, electrician, plumber and locksmith are just a few examples. Our local service PPC firm works with local providers to increase the visibility of their businesses to their target audience.

Gmail Sponsored Promotions (GSP)
Pay-Per-Click (PPC) Management Services

Gmail Sponsored Promotions (GSP)

One of the most widely used forms of advertising in Gmail is GSP, which was launched in 2015. GSP (Gmail Sponsored Promotion) allows recipients to send a customised message to a specific recipient. GSP is a form of advertising provided by Google, which is advertising that is placed directly in the inbox of the Gmail user.